- Volkswagen, TAC activations score at marketing excellence awards
19 September 2014 3:24pmCreative agencies Mango DDB and Graffiti Group have taken home the Australian Marketing Institute's sponsorship activation gongs at its annual awards night.
- Foundation partner renews with Heat
19 September 2014 3:24pmLinc Energy has extended its tenure as principal partner of the Brisbane Heat Big Bash League Franchise.
- Branded academy path pays off for Jeep
18 September 2014 4:22pmJeep will continue to use branded academies to access different consumers through its elite sport properties, and is in the process of rolling out a soccer academy in tandem with Harry Kewell through regional centres.
- Titans secure jersey partner
18 September 2014 4:14pmThe Gold Coast Titans NRL side has signed a major infrastructure firm for its vacant back of jersey slot, but is still yet to finalise next year's principal partner.
- Research agency grows as sponsors look for better measurement
17 September 2014 4:02pmSponsors and rights holders are now looking for more sophisticated evaluation of their spend, driving the recent growth of specialist research agency Futures Sport + Entertainment, says the company’s managing director, Kevin Alavy.