FFA in talks to regulate alcohol sponsorship
18 May 2012 3:25pm
Neither the Football Federation Australia nor the Australian National Preventive Health Agency would comment, but they are understood to be in advanced negotiations about restricting alcohol sponsorship of soccer in Australia.
Coopers keen to resume Adelaide United sponsorship if alcohol still allowed in soccer
16 May 2012 4:23pm
Coopers Brewery chairman and marketing director Glenn Cooper says the company will resume its sponsorship of Adelaide United's A-League strip providing the FFA doesn't decide to bar alcohol sponsors in the future.
Uncle Toby's splashes out with ambassadors
14 May 2012 2:40pm
Nestle brand, Uncle Toby's has signed three new brand ambassadors in the lead up to the 2012 London Games.
Branded content offers better engagement for sponsors
11 May 2012 3:51pm
Sponsors could benefit from developing some branded media content to go with their major partnerships, says Tim Hodgson from specialist branded content company Ensemble.
London 2012 market similar to Sydney 2000, says ESP
10 May 2012 3:48pm
Despite the concerns over the European economy, and recession in the UK, Olympic athletes are having no trouble in finding ambassador roles in the lead up to the games says Elite Sports Properties director Rob Woodhouse.
VB campaign not affecting XXXX renegotiation, says QRL
09 May 2012 4:03pm
Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton.
Gallery focusing on digital
08 May 2012 3:59pm
The Art Gallery of NSW has developed a range of new sponsorship properties with a focus on digital media as part of its marketing and leadership overhaul in the last twelve months.
Stratco committed to Adelaide United, but possibly in smaller role
07 May 2012 3:24pm
Adelaide-based home improvement product retailer, Stratco, is waiting for the conclusion of the Asian Champions League before re-negotiating its sponsorship with Adelaide United A-League club, says Stratco marketing manager Shane Jones.
Saints march with Mortgage Choice
04 May 2012 2:53pm
Mortgage broker Mortgage Choice has signed a two-year premier partnership deal with the St Kilda Football Club.
Reds sign another community sponsor
04 May 2012 2:39pm
Construction and resource company, Leighton Contractors will partner with Queensland Reds Super Rugby franchise's indigenous community programs by offering employment to top performing students in the "Learn Earn Legend!" program.
AOC happy with sponsorship progress despite dip in 2011
02 May 2012 4:21pm
The Australian Olympic Committee is happy with its long-term growth in sponsorship revenue despite a dip in receipts during the 2011 year.
- Sponsorship Australasia announces new awards program
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18 May 2012 3:04pmIndustry association, Sponsorship Australasia has announced an expanded 2012 Sponsorship Industry Awards program that will recognise successful sponsorship partnerships and leveraging campaigns.
- Australia Ballet posts sponsorship revenue increase
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17 May 2012 4:30pmThe Australian Ballet has announced a $187,000 increase in its sponsorship revenue according to its 2011 annual report.
- Zuji to sponsor Seven's Amazing Race
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17 May 2012 3:59pmOnline airfare comparison website Zuji has become the official travel partner of Channel Seven's broadcast of the Amazing Race Australia this year.
- Qantas signs deal for Lions tour
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17 May 2012 1:02pmQantas has signed a deal to become the official airline for the 2013 British & Irish Lions rugby tour.
- Three Vic teams promote "Jump Rope for Heart"
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16 May 2012 4:21pmThree Melbourne sporting clubs have come on as prize partners for the Heart Foundation's "Jump Rope for Heart" promotion.
