- BMW forges Melbourne Symphony link
08 October 2015 3:12pmLuxury auto brand BMW has continued to expand its local partnerships strategy through a new alliance with the Melbourne Symphony Orchestra.
- Bupa’s cricket sponsorship review opens up state branding option
08 October 2015 3:06pmState cricket associations will be able to promote their major partners on the front of their Sheffield Shield kit this summer after Cricket Australia introduced new rules following health insurer Bupa’s decision to downgrade its sponsorship and relinquish naming rights to the competition.
- Nine deal gives basketball free-to-air bounce
07 October 2015 3:59pmThe revitalised National Basketball League has secured another key element to its future with the Nine Network coming on board as the game’s free-to-air broadcaster.
- Transport for NSW adds Hilyard as sponsorship comes into the frame
07 October 2015 3:59pmFormer WA Rugby partnerships manager Brad Hilyard has joined Transport for NSW as manager of sponsorships and partnerships.
- Longevity key to Audi sponsorship success
07 October 2015 3:41pmLongevity is one of the keys to a successful sponsorship, but companies should continually evaluate whether legacy deals are achieving their marketing goals and delivering on expectations, says Audi communications chief Anna Burgdorf.