- Sharks lease venture breaks new ground
12 March 2014 3:58pmThe Cronulla Sharks and car lease and salary packaging company LeasePLUS have entered into a new arrangement that could "change the way clubs look at sponsorship funding,” according to LeasePLUS managing director Aytunc Tezay.
- Arena continues high-profile strategy
12 March 2014 3:57pmAquatic sportswear company Arena has continued its strategy of using highly visible Australian swimmers to build its brand, renewing its sponsorship of Olympian Emily Seebohm.
- StarTrack upgrades, Destination NSW out in Sydney FC reshuffle
11 March 2014 3:24pmSydney FC has secured increased backing from another one of its partners, with logistics provider StarTrack moving up to take a premium partnership slot with the Sky Blues.
- Pulsar to leverage V8 deal through team sponsorship: agency
11 March 2014 3:24pmSeiko brand Pulsar has signed on as a sponsor of V8 team Jeld-Wen, with the team's agency saying the deal would be used to "put a face" on Pulsar's wider sponsorship of the V8 Supercars.
- Hisense targeting blue chip events
11 March 2014 3:23pmConsumer electronics brand Hisense Australia has partnered with the Australian Grand Prix ahead of this week's season-opening Formula 1 event in Melbourne.