- NRL match attendance hits new record, but television audiences down
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08 September 2010 3:18pmThe National Rugby League 2010 State of the Game report claims the code has connected with more members and fans than ever before, with this year’s premiership season achieving the highest ever match attendance, despite the report showing that free -to-air and subscription television audience figures are in decline.
- Rugby World Cup set to deliver for DHL
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08 September 2010 2:21pmDHL has become one of the five worldwide partners of the Rugby World Cup 2011 and is about to appoint its local leveraging agency.
- Audi Centre of Gold Coast sponsors Gold Coast 600
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08 September 2010 10:43amAudi Centre of Gold Coast will be the official vehicle supplier for the Gold Coast 600 V8 Supercars race which will be held late October.
- Rice's tweet a lesson for other sponsored sports stars
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07 September 2010 3:00pmThe loss of a major partnership between Jaguar Australia and Australian champion swimmer Stephanie Rice because of her homophobic tweet on the weekend highlights the dangers of social media for sponsored celebrities.
- Drag now a blue-chip proposition, says ANDRA
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07 September 2010 2:48pmProfessional drag racing series, ANDRA Pro Series Drag Racing, has renewed the majority of its sponsors for the 2010/11 season - and they're all blue-chip, according to its head of sponsorship.
- Demography to favour Bulldogs: CEO
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07 September 2010 2:44pmStrong projected population growth in Melbourne’s western suburbs is likely to significantly boost the sponsorship appeal of the Western Bulldogs AFL club, according to its CEO, Campbell Rose.
- Soccer deepens its links with sunrise industry
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06 September 2010 3:01pmSolar panel retailer Clear Solar has boosted its sponsorship of soccer in Victoria by locking in new deals with Football Federation Victoria and the Melbourne Victory Football Club and renewing its major contract with Victory's women's team, a contender in the Westfield W-League.
- Kellogg’s backs reinvigorated Ironman series
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06 September 2010 2:59pmA successful partnership between Surf Life Saving Australia, sports marketing agency Sports Entertainment Limited (SEL) and former champion Ironman Guy Leech has reinvigorated the men’s and women’s national Ironman series and sparked renewed interest from the sport's long-time sponsor, Kellogg’s Nutri-Grain.
