Angel City FC co-founder Julie Uhrman highlighted the significant advantages of independent ownership for women's professional sports teams and the critical need for equitable sponsorship.
Touch Football Australia (TFA) has signed a significant multi-year partnership renewal with 365 Health Australia which sees its Athelite brand become the pain relief, performance, and recovery partner for NRL Touch Football.
Rowing Australia (RA) has signed a significant deal with Bollé, with the sunglass brand becoming a partner for Rowing Australia and the Australian Rowing Team.
Sydney University Sport has announced a new partnership with global athletic footwear and apparel brand, New Balance, through an exclusive distribution agreement with retailer School Locker.
MKTG Sports and Entertainment has a new PR and talent marketing division which is part of a broader strategic move aimed at amplifying the agency's services across the Asia-Pacific region.
Geelong has renewed its partnership with CUB for an additional five years in a deal that also sees a small local brewer gain pourage access to the club’s home stadium.
RugbyWA has struck a significant partnership with Rendezvous Hotel Perth Scarborough, marking the initiation with the inaugural Rendezvous Scarborough Challenge Cup tournament.
The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.
Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.
Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.
THE LUME Melbourne has partnered beverage brands SOFI and Sanpellegrino to enhance the opening of its new Leonardo da Vinci experience which includes a renaissance-themed dining room.
MKTG Sports and Entertainment has a new PR and talent marketing division which is part of a broader strategic move aimed at amplifying the agency's services across the Asia-Pacific region.
Golf clubs lead the way in recognising sponsors on social media, with 7.55% of their posts mentioning sponsors, according to a new report from social media analyst company Shunt.