- Sponsorship exec takes top job at Essendon
28 July 2014 3:43pmSponsorship specialist Xavier Campbell has been appointed CEO at the Essendon Bombers.
- New short-term deal for Sharks makes it a hat-trick
28 July 2014 3:42pmThe Cronulla Sharks NRL side has secured its third new sponsor in as many weeks.
- Car brands face cluttered market as netball becomes newest battle-ground
25 July 2014 4:01pmSuzuki is the latest car company to be lured by netball's strong metrics but faces an increasingly crowded market for automotive brands.
- First naming rights partner for Little Athletics
25 July 2014 4:00pmJetstar will use its new naming rights partnership with Little Athletics Australia to engage with participants and parents at the grassroots level.
- Upgraded deal for Victory as W-League side snags major partner
25 July 2014 3:59pmLong-term Melbourne Victory partner Mirabella Lighting has expanded its backing of the club to include sponsorship of the head coach and captain.