- United Petroleum tweaks strategy with AFL switch
30 March 2017 3:45pmUnited Petroleum has finished its tenure as Gold Coast Suns coaches' partner and signed a new deal with rival AFL side Richmond, which becomes the second team to feature United on its match-ball.
- Embattled Western Force win Fortescue backing
30 March 2017 3:45pmFortescue Metals Group has provided a much-needed boost to the Western Force with a two-year partnership renewal, even as the State Government has flagged it may review its $1.5m deal with the side.
- Tennis NSW appoints CEO; Ladbrokes sponsorship results; and more
30 March 2017 3:22pm> Infront director to take over as Tennis NSW chief
> Vodafone, AHM among Melbourne Comedy Fest partners
> Ladbrokes pledges "rigorous approach" to sponsorship strategy
> Optus outsources tech developers for Paralympics problem-solving
> Ledified adds A-League deal to roster
> New dress branding partner for Firebirds
- Asics extends Cricket Australia deal
29 March 2017 3:40pmAsics will continue as the official apparel partner of Cricket Australia's international teams until at least mid-2021, the peak cricketing body today announced.
- HCF to tap Giants Netball for health message
29 March 2017 3:34pmHCF has signed a grassroots-to-elite partnership with Netball NSW that will see it become the inaugural principal partner of the Giants Netball team.