- Sixers add second major partner
20 October 2014 3:14pmNestle brand Purina Pet Care has extended its sponsorship with Big Bash League franchise, the Sydney Sixers.
- Piper-Heidsieck replaces Moet for Australian Oscars
20 October 2014 3:14pmChampagne house Piper-Heidsieck has signed its first major partnership in Australia through a pourage deal with the AACTA Awards.
- Experiential brands flock to Listen Out
17 October 2014 3:23pmNational music festival Listen Out has hailed the commercial appeal of intimate, niche festivals following a high sponsor retention and close to double the ticket sales from its 2013 event.
- Blue-chip sponsors sign up for G20 opener
17 October 2014 2:54pmPeabody Energy, Virgin Australia, Cisco and China Construction Bank are among the sponsors of Brisbane's G20 curtain-raiser event, the Brisbane Global Café.
- Sydney Harbour to be hub for sponsor-created events
16 October 2014 4:02pmThe Rocks and Darling Harbour are set to become hubs for brand-created events, with the Sydney Harbour Foreshore Authority partnering with Nova Entertainment to create a new festival property.