- Thrifty breaks out cheque-book for AFL deal
06 December 2016 2:52pmThe AFL and Thrifty have agreed a new deal that will leverage the AFL’s growing online travel platform, while the competition's new pre-season naming rights partner will be revealed over the next few days.
- Essendon hails sponsor loyalty as Yakult extends
06 December 2016 2:52pmYakult has renewed and expanded its Essendon partnership, and is now the club’s longest-serving sponsor.
- Twenty3 takes stake in AMPR
06 December 2016 2:52pmSports and entertainment agency Twenty3 Group has acquired a stake in communications firm AMPR after a series of new business wins.
- Live Nation picks up sponsorship agency Secret Sounds Connect
05 December 2016 3:26pmLive Nation has taken majority ownership of sponsorship agency Secret Sounds Connect as part of its wider acquisition of Secret Sounds Group, the company behind some of Australia's largest music festivals.
- Virgin rolls out Supercars safety video; Prodrive lands new backer
05 December 2016 3:24pmVirgin Australia and the Supercars Championship have collaborated on a tongue-in-cheek new safety video to leverage the first season of their naming rights partnership.