- Carlton Draught gets title rights for WA grudge match
24 April 2014 3:44pmCarlton & United Breweries has reshuffled its AFL properties, rebranding the West Coast Eagles vs Fremantle derby as the 'Carlton Draught Derby' as part of a wider marketing campaign to celebrate the beer's 150th anniversary.
- Sirromet expands sponsorship roster
24 April 2014 3:44pmQueensland winery Sirromet Wines has added another local institution to its growing roster of partners, signing on as the Queensland Ballet's wine partner.
- Hankook steps up diversified partnerships
24 April 2014 3:44pmHankook Tyre Australia has backed up its recently-renewed NRL sponsorship by leveraging its A-League partnership in a grand final-based activation.
- Fire looks to leverage status as sole Queensland team
23 April 2014 3:56pmThe demise of the Logan Thunder WNBL team last week has left the Townsville Fire as the only professional women's team in northern Australia, a point of difference that the club will look to leverage, says new general manager Richard Goodbody.
- BLK extends with Lions
22 April 2014 3:57pmThe Brisbane Lions AFL side has extended its partnership with BLK for four years as the sports apparel brand continues its expansion.