- European brands add Tour Down Under polish
16 January 2017 4:02pmThe Tour Down Under has added a pair of new partners as Australia's most prestigious cycling event gears up for 2017.
- Hayne on the hunt as Under Armour partnership ends
16 January 2017 4:01pmGold Coast Titans star Jarryd Hayne has parted ways with US apparel brand Under Armour, with both parties opting not to renew ties at the end of the current deal
- New Balance re-commits to Demons after record year
13 January 2017 3:55pmAFL side Melbourne has won a long-term renewal with apparel partner New Balance, following a record 2016 season for the club in which sponsorship revenue rose by more than $800k.
- Schweppes brand nabs Grand Slam deal
13 January 2017 3:55pmFrantelle, Schweppes' water brand, has signed on as the exclusive water provider of the Australian Open tennis tournament, replacing Titan Fitness Water in the category.
- Jeep out as St George lands local replacement
12 January 2017 3:16pmJeep's tenure as the upper-back sponsor of the NRL’s St George has come to an end after four seasons, with the Dragons drafting in a wholesale lighting brand to take the space from this year.