Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2010hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au/RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.Sponsorship Australasia announces new awards program
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42657
Industry association, Sponsorship Australasia has announced an expanded 2012 Sponsorship Industry Awards program that will recognise successful sponsorship partnerships and leveraging campaigns.]]>Sponsorship News2012-05-18T15:04:36+10:00Australia Ballet posts sponsorship revenue increase
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42656
The Australian Ballet has announced a $187,000 increase in its sponsorship revenue according to its 2011 annual report.]]>Sponsorship News2012-05-17T16:30:46+10:00Zuji to sponsor Seven's Amazing Race
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42654
Online airfare comparison website Zuji has become the official travel partner of Channel Seven's broadcast of the Amazing Race Australia this year.]]>Sponsorship News2012-05-17T15:59:07+10:00Qantas signs deal for Lions tour
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42655
Qantas has signed a deal to become the official airline for the 2013 British & Irish Lions rugby tour.]]>Sponsorship News2012-05-17T13:02:00+10:00Three Vic teams promote "Jump Rope for Heart"
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42651
Three Melbourne sporting clubs have come on as prize partners for the Heart Foundation's "Jump Rope for Heart" promotion.]]>Sponsorship News2012-05-16T16:21:09+10:00Strong response to body-transformation program
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42652
The boom in online body-transformation programs has seen one of the most successful ventures in the space, the Michelle Bridges 12 week program, sign more than 10,000 participants this year, and enter the sponsorship market.]]>Sponsorship News2012-05-16T16:18:29+10:00Glory confident sponsors will return
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42650
Perth Glory A-League club is anticipating the return of all of its expiring sponsorships after initial end-of-year research showed better-than-anticipated results for most categories.]]>Sponsorship News2012-05-15T15:43:35+10:00Longines tennis sponsorship extends to juniors throughout the world
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42649
Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand.]]>Sponsorship News2012-05-15T15:21:29+10:00Optus surprised by online response
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42646
Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support.]]>Sponsorship News2012-05-11T15:50:45+10:00Study finds old sponsors benefit from new sponsors' spend
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42644
A study at the Michigan State University has found that consumers often associate an event with a previous sponsor for some time after the rights have changed hands.]]>Sponsorship News2012-05-10T15:42:00+10:00New V8 sponsor signs brand ambassador
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42642
Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship.]]>Sponsorship News2012-05-09T15:51:46+10:00Audi to promote new vehicles with Museum of Contemporary Art
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42639
Luxury motor vehicle brand, Audi, a long-term sponsor of the Museum of Contemporary Art in Sydney, will use the new MCA ARTBAR to display its range of sports vehicles to gallery attendees.]]>Sponsorship News2012-05-08T15:58:57+10:00Blogging competitions boost sponsorship activations
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42636
Origin Energy's blogging competition associated with its Vivid Music Festival sponsorship has broadened the impact of the partnership for very little cost, says Claire McGarry from PR company, Javelin Australia.]]>Sponsorship News2012-05-07T14:30:00+10:00Samsung using ambassador strategy in social media campaign
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42634
Samsung Australia has signed a group of one-off brand ambassadors to promote the launch of its new camera via social media.]]>Sponsorship News2012-05-04T11:08:00+10:00Adelaide Festival boosts economy despite no principal partner
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42629
The Adelaide Festival has contributed $14.7 million to SA's economy, despite not having a principal partner this year.]]>Sponsorship News2012-05-03T15:52:00+10:00Inquiry may set new ground rules for government sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42631
The current WA Parliamentary Inquiry into injuries suffered by competitors in the Kimberley Ultramarathon, might set new stricter ground rules on how government departments sponsor sporting and cultural events.]]>Sponsorship News2012-05-03T15:50:05+10:00Taipans academy returns with sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42630
The Cairns Taipans NBL team will restart its development program after landing a naming rights sponsor that will fund the academy for the next two years.]]>Sponsorship News2012-05-03T14:54:22+10:00Orchestra to focus on a digital future
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42627
Sydney Symphony Orchestra reported a slight deterioration in sponsorship revenue in 2011, but hopes a range of new digital content and streaming initiatives will increase sponsorship revenue in 2012.]]>Sponsorship News2012-05-02T15:24:56+10:00Proposed ARL turnover tax would hit sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42626
Sportingbet CEO Michael Sullivan says that if the ARL Commission implements its proposed betting turnover tax the company would have to review its presence in the sport.]]>Sponsorship News2012-05-02T13:49:35+10:00Orica backs GreenEDGE
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42624
After suffering massive damage to its corporate reputation following hazardous gas and chemical leaks in NSW, chemical company Orica has announced a major naming rights sponsorship of the GreenEDGE Cycling team for the next three years.]]>Sponsorship News2012-05-01T16:24:32+10:00Sharks' on field success generates interest from sponsors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42625
The Cronulla Sharks NRL club is receiving more interest from potential sponsors after recording its sixth straight win on Sunday after beginning the season in sponsorship turmoil.]]>Sponsorship News2012-05-01T16:17:00+10:00GMR Marketing takes over Cape Mentelle
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42623
Louis Vuitton Moet Hennessey wine brand, Cape Mantelle has appointed GMR Marketing to handle its sponsorship engagement for 2012.]]>Sponsorship News2012-05-01T16:12:08+10:00Olympic Committee lays down law for social media for sponsored athletes
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42622
Australian Olympic athletes have been given a strict set of guidelines by the Australian Olympic Committee covering mentions of their individual sponsors in social media during the London Olympic Games.]]>Sponsorship News2012-04-30T16:26:10+10:00Sponsorship helps Waratahs get back into the black
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42621
The NSW Waratahs Super Rugby franchise has reported a net operating profit of $49,990 for the 2011 financial year, with sponsorship revenue for the period up by $409,206 to a total of $5,657,298.]]>Sponsorship News2012-04-30T16:24:50+10:00Art Gallery short a sponsor despite online support
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42620
The Art Gallery of NSW will open its latest display of Australian works without a title sponsor, despite doubling its social media following and developing an iPad app for the collection.]]>Sponsorship News2012-04-30T15:17:37+10:00Social media, sponsors and festivals; global study
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42618
Digital activation through social media is rapidly becoming the most important communication channel between sponsors and festival goers, according to a new global study.]]>Sponsorship News2012-04-27T15:31:24+10:00Football West inks two sponsors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42617
Football West has signed on two new commercial partners to support grassroots football.]]>Sponsorship News2012-04-27T15:28:18+10:00Street art raises interest for Maybelline fashion week activation
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42619
Make-up company, Maybelline has used an innovative street art project and brand ambassador, Ruby Rose, to drum up interest in its involvement in Mercedes-Benz Fashion Week.]]>Sponsorship News2012-04-27T14:49:00+10:00Origin takes over from Integral for NSWRL Western Sydney Development
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42616
Energy retailer Origin will become the major sponsor of the New South Wales Rugby League Western Sydney Academy's game development unit, taking over from incumbent Integral Energy.]]>Sponsorship News2012-04-26T15:58:16+10:00Central Coast sign US sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42615
The Central Coast Mariners A-League club has signed a US-based IT company as its major sponsor for its fixtures in the Asian Football Confederation Champions League Group Stage.]]>Sponsorship News2012-04-26T15:10:23+10:00