Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2008hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au//RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.Fujitsu becomes Australian Open Golf partner
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Fujitsu Australia has become a major partner of Golf Australia and will be a sponsor of the Australian Open. Sponsorship News2008-12-18T15:36:29+11:00Bulldogs looking for "sustainable sponsorship family"
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The Bulldogs NRL club is holding out for strong, sustainable relationships with sponsors, and won't be selling itself short as it rebuilds its brand equity, says marketing general manager Dirk Melton. Sponsorship News2008-12-17T15:45:00+11:00Chrysler ends V8 deal but will consider sponsorships for 2009
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After ending its sponsorship with the V8 Supercars, Chrysler Australia could be back in the sponsorship market mid 2009. Sponsorship News2008-12-17T15:37:14+11:00Jim Beam demonstrates the value of sponsorships at trade event
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Jim Beam has given a group of its top retailers an inside look into its sponsorship strategy at a three-day national conference on Hamilton Island. Sponsorship News2008-12-16T15:45:00+11:00Long-term deals the key to sponsorship value: Coke
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Coca-Cola Amatil generally takes a very long-term view of its sponsorship stategy, and its ten-year commitment to the PGA of Australia continues that approach, says CCA director of media and public affairs Sally Loane. Sponsorship News2008-12-16T15:40:00+11:00Coca-Cola Amatil backs golf with ten-year PGA deal
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Coca-Cola Amatil (CCA) has announced a significant deal with the PGA of Australia and will become the PGA's premier partner and its official beverage supplier for the next 10 years.Sponsorship News2008-12-15T15:53:00+11:00Mariners gain cash boost from global football heavyweight
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The Central Coast Mariners has received a significant cash injection from Scarborough Group International, which owns major stakes in some of the world's leading football clubs. Sponsorship News2008-12-15T15:42:24+11:00NBL to take back Sydney Spirit licence and rescues Taipans
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The National Basketball League (NBL) has reclaimed the Sydney Spirit licence after the former owners, Razorbacks Entertainment Pty Limited, failed to remedy a default notice issues against it.Sponsorship News2008-12-12T12:40:57+11:00Dragons 'Cellarbrate' new back of jersey sponsorship
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Liquor distribution group Australian Liquor Marketers (ALM) has become a major sponsor of the St George Illawarra Dragons NRL Club.Sponsorship News2008-12-11T15:30:00+11:00Members Equity Bank becomes Hopman Cup Ace sponsor
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Members Equity Bank has continued its sponsorship portfolio expansion, with a unique sponsorship deal with the 2009 Hyundai Hopman Cup. Sponsorship News2008-12-11T15:24:00+11:00Storm secures big new financial services sponsor
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Members Equity Bank has become a major sponsor of the Melbourne Storm NRL Club and will be its new front-of-jersey sponsor for the next three years. Sponsorship News2008-12-10T15:20:41+11:00Mebourne AFL renews Volvo sponsorship
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Volvo Car Australia has renewed its platinum partner sponsorship of the Melbourne AFL club.Sponsorship News2008-12-10T15:20:17+11:00More grief for NBL as Taipans call in administrators
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The Cairns Taipans National Basketball League Club has announced that it is in voluntary administration. Sponsorship News2008-12-09T15:46:00+11:00V8s re-commit to permanent circuits but warn track owners about facilities
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The V8 Supercars has reiterated its commitment to permanent circuits by agreeing to race at the Phillip Island circuit for a further ten years and has warned other track owners to continue to upgrade their facilities.Sponsorship News2008-12-09T15:45:00+11:00Fremantle sign deal with Samson Maritime
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Commercial marine operator, Samson Maritime has become a silver sponsor of the Fremantle AFL club. Sponsorship News2008-12-09T15:23:12+11:00Mazda ups Waratahs sponsorship
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Mazda Australia has increased its sponsorship of the NSW Waratahs Super 14 club and has become franchise's sleeve sponsor. Sponsorship News2008-12-08T14:53:15+11:00Reds move quickly to replace vehicle partnership
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The Queensland Reds Super 14 franchise has moved quickly to replace its former key vehicle sponsor, Mazda.Sponsorship News2008-12-08T14:49:00+11:00Pedders outlines V8 Supercars marketing program
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Automotive parts retailer, Pedders has finalised a 12-month sponsorship of the V8 Supercars Series and will embark on a significant leveraging program on the back of the deal. Sponsorship News2008-12-05T15:55:00+11:00Emirates fills east-cost gap with PGA renewal
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International airline Emirates' decision to renew its sponsorship of the Australian PGA Championships fills a gap in its east-coast sponsorship portfolio, according to the company. Sponsorship News2008-12-05T13:54:18+11:00Yakult renew Essendon match ball deal
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Japanese health drink, Yakult, has renewed its major sponsorship of the Essendon AFL club and will continue as the match ball sponsor for the 2009 season. Sponsorship News2008-12-04T15:54:34+11:00Strong support from FMCGs says Western Bulldogs
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FMCG companies will remain a strong source of sponsorship regardless of the economic issues facing the world, says Western Bulldogs AFL, general manager, business development & strategy, Bruce Kaider.Sponsorship News2008-12-03T15:45:00+11:00Emirates committed to Australian golf
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International airline Emirates has renewed its major sponsorship of the Australian PGA Championships for two years and remains the official airline of the golf tournament that starts this week at the Hyatt Regency Coolum, on the Sunshine Coast in Queensland.Sponsorship News2008-12-03T14:21:57+11:00Sydney Spirit to remain in NBL for the rest of season
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Troubled National Basketball League (NBL) team, the Sydney Spirit, will remain in the competition for the rest of the season after the team's players and coaching staff accepted the rescue package offered by the NBL last week.Sponsorship News2008-12-03T14:10:00+11:003 mobile's cricket experiential execution revealed
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Mobile phone company 3 mobile, is using a reconfigured shipping container as the centre piece of its summer cricket experiential campaign. Sponsorship News2008-12-02T15:30:51+11:00Stone Brothers secure sponsorship renewal
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SP Tools has renewed its naming rights sponsorship of the Stone Brothers Racing Ford Falcon driven by Shane van Gisbergen. Sponsorship News2008-12-02T15:25:00+11:00Fremantle sign joint major sponsor
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Recruitment and facilities management company, Integrated Group, has become a co-major sponsor of the Fremantle Football Club and will join LG Electronics as a joint jersey sponsor of the club.Sponsorship News2008-12-01T15:57:00+11:00West Coast finalise shorts deal and renew majors
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Perth-based construction company, Perth Precast, has become a premier partner of the West Coast Eagles AFL club and will be the club’s short sponsor for next season. Sponsorship News2008-12-01T15:45:17+11:00Port Adelaide restructures membership using choice modelling: CASE STUDY
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The Port Adelaide AFL club has restructured its membership packages using an innovative marketing approach, and anticipates the move will insulate its membership tally from an economic downturn. Sponsorship News2008-11-28T15:55:00+11:00LG Electronics global F1 deal to clash with local Panasonic sponsorship
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LG Electronics has become a global partner and technology partner of Formula 1 but the deal will clash in Australia with long-term Australian Grand Prix sponsor, Panasonic.Sponsorship News2008-11-28T15:50:00+11:00Rescue package for Sydney Spirit
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The National Basketball League (NBL) and owners of other NBL teams have come up with a rescue package for the struggling Sydney Spirit NBL club. Sponsorship News2008-11-28T15:43:53+11:00