Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2010hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au/RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.Qantas signs deal for Lions tour
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42655
Qantas has signed a deal to become the official airline for the 2013 British & Irish Lions rugby tour.]]>Sponsorship News2012-05-17T13:02:00+10:00Glory confident sponsors will return
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42650
Perth Glory A-League club is anticipating the return of all of its expiring sponsorships after initial end-of-year research showed better-than-anticipated results for most categories.]]>Sponsorship News2012-05-15T15:43:35+10:00Longines tennis sponsorship extends to juniors throughout the world
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42649
Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand.]]>Sponsorship News2012-05-15T15:21:29+10:00Optus surprised by online response
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42646
Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support.]]>Sponsorship News2012-05-11T15:50:45+10:00VB campaign not affecting XXXX renegotiation, says QRL
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42640
Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton.]]>Sponsorship News2012-05-09T16:03:39+10:00New V8 sponsor signs brand ambassador
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42642
Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship.]]>Sponsorship News2012-05-09T15:51:46+10:00Saints march with Mortgage Choice
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42633
Mortgage broker Mortgage Choice has signed a two-year premier partnership deal with the St Kilda Football Club.]]>Sponsorship News2012-05-04T14:53:44+10:00Reds sign another community sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42632
Construction and resource company, Leighton Contractors will partner with Queensland Reds Super Rugby franchise's indigenous community programs by offering employment to top performing students in the "Learn Earn Legend!" program.]]>Sponsorship News2012-05-04T14:39:13+10:00Taipans academy returns with sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42630
The Cairns Taipans NBL team will restart its development program after landing a naming rights sponsor that will fund the academy for the next two years.]]>Sponsorship News2012-05-03T14:54:22+10:00Sharks' on field success generates interest from sponsors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42625
The Cronulla Sharks NRL club is receiving more interest from potential sponsors after recording its sixth straight win on Sunday after beginning the season in sponsorship turmoil.]]>Sponsorship News2012-05-01T16:17:00+10:00Sponsorship helps Waratahs get back into the black
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42621
The NSW Waratahs Super Rugby franchise has reported a net operating profit of $49,990 for the 2011 financial year, with sponsorship revenue for the period up by $409,206 to a total of $5,657,298.]]>Sponsorship News2012-04-30T16:24:50+10:00Football West inks two sponsors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42617
Football West has signed on two new commercial partners to support grassroots football.]]>Sponsorship News2012-04-27T15:28:18+10:00Origin takes over from Integral for NSWRL Western Sydney Development
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42616
Energy retailer Origin will become the major sponsor of the New South Wales Rugby League Western Sydney Academy's game development unit, taking over from incumbent Integral Energy.]]>Sponsorship News2012-04-26T15:58:16+10:00Central Coast sign US sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42615
The Central Coast Mariners A-League club has signed a US-based IT company as its major sponsor for its fixtures in the Asian Football Confederation Champions League Group Stage.]]>Sponsorship News2012-04-26T15:10:23+10:00Paladin Risk scores for ANZAC match
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42614
Canberra-based risk management firm, Paladin Risk will feature on the front-of-jersey of the Manly Sea Eagles NRL club's one-off ANZAC day strip for the team's clash against the Canterbury Bulldogs.]]>Sponsorship News2012-04-24T12:02:35+10:00AirAsia takes naming rights to MotoGP
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42613
As forecast by Sponsorship News in February, budget airline AirAsia has formally announced that it will become title sponsor of the Australian Motorcycle Grand Prix in 2012 held at Phillip Island.]]>Sponsorship News2012-04-24T11:50:03+10:00Adelaide United FC claims ignorance to political ramifications of sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42612
Adelaide United A-League club released an official statement late yesterday claiming it hadn’t “contemplated any political undertones” when accepting the proposed sponsorship from Clive Palmer’s soccer watchdog organisation, Football Australia.]]>Sponsorship News2012-04-24T11:36:27+10:00GM brand prepares for national launch with Demons
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42611
European car manufacturer Opel has signed a one-year with the Melbourne Demons AFL club to coincide with its national launch in September this year.]]>Sponsorship News2012-04-23T16:16:10+10:00Sponsors need better communication and better metrics, says Jaycar boss
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42609
Jaycar founder Gary Johnston says major sponsors should be more open in communicating with each other, and develop some more usefull metrics around the relative value of sponsorship properties.]]>Sponsorship News2012-04-20T16:02:41+10:00Rugby first choice for customers, says Volvo
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42607
Automotive brand Volvo has expanded its partnership with the NSW Waratahs Super Rugby franchise after research showed rugby to be the preferred sporting code of its customers.]]>Sponsorship News2012-04-20T15:43:24+10:00Football Australia may withdraw legal action against FFA over sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42605
The Clive Palmer-backed “unofficial soccer watchdog”, Football Australia has told Sponsorship News that it is reconsidering legal action against Football Federation Australia after the governing body blocked a sponsorship deal.]]>Sponsorship News2012-04-19T15:22:14+10:00Traffik on the road with award-winning Samsung activation
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42604
Traffik Marketing, which recently won the "Best in Show" award at the Royal Easter Show for its activation for the Samsung GALAXY Note, will take the exhibit on a nationwide tour.]]>Sponsorship News2012-04-19T15:14:12+10:00Restructured NBL broadcast deal inspires new sponsorship properties
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42602
Basketball Australia has restructured its broadcast deal with Network TEN to give it more prime time exposure and this has led to the creation of new range of sponsorship properties for the National Basketball League.]]>Sponsorship News2012-04-18T16:24:47+10:00Suncorp's GIO to lock down NSWRL
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42600
Suncorp's insurance brand GIO has signed a major sponsorship with NSW Rugby League that will give the company top-to-bottom exposure through the sport.]]>Sponsorship News2012-04-17T15:46:27+10:00Demons move swiftly to replace EnergyWatch
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42595
The Melbourne Demons AFL club has wasted no time in securing a replacement after cutting ties with former sponsor EnergyWatch, securing a new deal in just over a week.]]>Sponsorship News2012-04-13T16:09:51+10:00Sharks get a breath of fresh air
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42588
The Cronulla Sharks NRL club has signed a unique mid-season major sponsorship deal to fill its vacant front-of-jersey property until the end of the season.]]>Sponsorship News2012-04-11T16:17:47+10:00NRL breaks 200,000 members
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42586
The National Rugby League has achieved 200,000 members for the first time in its history, with 15% growth this season so far.]]>Sponsorship News2012-04-11T15:47:09+10:00NRL sponsors face pressure from social media
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42583
Major sponsors of the NRL, Telstra, Toyota and AAMI are facing increasing social media pressure from online petitioners who are urging them to pressure the NRL to take a stronger stance against violence toward women.]]>Sponsorship News2012-04-10T14:43:12+10:00Port Adelaide switches brewers
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42582
Port Adelaide AFL club has ended its 15-year relationship with local South Australian brewery West End to enter into lucrative deal with a national brand.]]>Sponsorship News2012-04-10T14:08:37+10:00Demon's dump sponsor over racial slur; Victory may follow
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42581
The Melbourne Demons AFL Club has confirmed it has dumped energy broker, EnergyWatch as its major sponsor after Energy Watch's CEO made racial slurs against the team's player, Liam Jurrah.]]>Sponsorship News2012-04-05T17:08:00+10:00