Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2010hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au/RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.Ford will continue to sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=43256
Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."]]>Sponsorship News2013-05-24T15:23:48+10:00Wanderers strong season starts to lure sponsors
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The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.]]>Sponsorship News2013-05-24T15:20:34+10:00Erebus Motorsport lands livery sponsor
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V8 Supercar team Erebus Motorsport has secured a sponsorship from drug test equipment supplier Royal Medical Supplies for the remainder of the season.]]>Sponsorship News2013-05-24T15:18:40+10:00V8s getting expensive: Pirtek
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=43253
Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.]]>Sponsorship News2013-05-23T15:57:41+10:00Chicks hit six, men still yet to score: Cricket Tasmania
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Cricket Tasmania has extended the naming rights partner for its women's team while the men's team continues its search for a major sponsor.]]>Sponsorship News2013-05-23T15:45:12+10:00Hyundai drives further into A-League with grassroots deal
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Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.]]>Sponsorship News2013-05-22T15:44:18+10:00Emirates and the Force exploring where tomorrow might take them
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Emirates has confirmed that discussions are underway about the future of its partnership with the Western Force Super Rugby franchise.]]>Sponsorship News2013-05-22T15:37:43+10:00Pirtek on Percat in new racing car partnership
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Hydraulics and hose fitting company Pirtek has expanded its motorsport sponsorship portfolio by signing a deal with Coates Hire Racing in the Porsche Carrera Cup Championship for the remainder of the 2013 season.]]>Sponsorship News2013-05-22T15:34:07+10:00SA clubs could be burnt by gambling inquiry's findings
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While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.]]>Sponsorship News2013-05-21T14:56:00+10:00ARU signs another key sponsor for Lions tour
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The Australian Rugby Union has secured a naming rights partnership for the British and Irish Lions Tour of Australia in June.]]>Sponsorship News2013-05-20T15:33:50+10:00NRL cautious with gambling operators after Waterhouse breakdown
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The NRL may halt all sponsorship negotiations with gambling operators following increasing public pressure on the issue, and its failure to come to terms with the Tom Waterhouse organisation.]]>Sponsorship News2013-05-20T15:28:00+10:00Adding new brands has won fans' backing, says V8 Supercars
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The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the entrants have opened up more sponsorship opportunities.]]>Sponsorship News2013-05-17T15:39:45+10:00Reds get set with Jetset subsidiary
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The Queensland Reds Super Rugby franchise has clinched a nine-month deal with an offshoot of Australian travel company Jetset.]]>Sponsorship News2013-05-17T15:35:56+10:00CUB moves into one-day domestic cricket
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Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.]]>Sponsorship News2013-05-16T15:43:53+10:00Cowboys and Knights clinch new deals
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The North Queensland Cowboys NRL club has signed Vitalstrength as its exclusive nutrition partner for the next two years.]]>Sponsorship News2013-05-16T15:43:41+10:00CBA locks up tests prior to Ashes
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The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.]]>Sponsorship News2013-05-15T15:50:32+10:00Souths switch casinos
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Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.]]>Sponsorship News2013-05-14T14:29:24+10:00HSBC to launch campaign for Lions tour sponsorship
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HSBC will run a national TV campaign to support its sponsorship of the British and Irish Lions visit to Australia.]]>Sponsorship News2013-05-14T14:07:00+10:00HSBC calls full time on 12-year Waratahs deal
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HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.]]>Sponsorship News2013-05-13T16:04:08+10:00AFL focussed on sponsors not expansion
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The AFL says overseas expansion isn't high on its agenda, and a key priority is to enhance the value the game can offer its multi-national sponsors.]]>Sponsorship News2013-05-10T15:26:59+10:00BJR does deal with NT Government
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The Northern Territory Government has sponsored Brad Jones Racing in the V8 Championship series for the remainder of the season.]]>Sponsorship News2013-05-09T15:39:43+10:00Sharks do security deal
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Cronulla Sharks NRL club has announced security company AVS Security as its official security partner on a three-year, six-figure deal.]]>Sponsorship News2013-05-07T15:48:15+10:00Citibank expands Swans game day leveraging
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Citibank has rolled out a new match-day activation with the Sydney Swans AFL team that combines social media, fan engagement and ongoing interaction.]]>Sponsorship News2013-05-07T15:46:21+10:00GIO unveils leverage program for State of Origin
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Insurer GIO has announced a significant leveraging program with the NSW Blues in the lead up to the 2013 State of Origin NRL series.]]>Sponsorship News2013-05-06T15:40:12+10:00Stadium posts strong numbers as longstanding sponsor walks away
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Stadiums Queensland has reported strong metrics for Skilled Park's attendance and TV viewership, putting it in a strong position to recruit a new naming rights holder to replace the incumbent, which has decided not to renew.]]>Sponsorship News2013-05-03T15:47:41+10:00Cash for leverage as Foxtel pursues female demographic
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Foxtel has substantially increased its leveraging budget to enable it to effectively implement its new partnerships with netball and soccer.]]>Sponsorship News2013-05-03T15:43:57+10:00Basketball examines how to unscramble the egg
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Basketball Australia and representatives of the National Basketball League clubs are continuing to look at ways to demerge, with the clubs confident that a board of team owners would be more effective in developing the national competition's commercial interests.]]>Sponsorship News2013-05-02T16:01:38+10:00Sharks circling big deal and pick up two new sponsors
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The Cronulla Sharks NRL club has secured two new partners and is close to finalising a new major sponsorship by its next home game on May 19.]]>Sponsorship News2013-05-02T15:55:48+10:00ARU forms greater education bond
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The Australian Rugby Union has expanded its sponsorship with Bond University, which will now include the Wallabies, for the next four years.]]>Sponsorship News2013-05-02T15:43:43+10:00Waratahs stay in the black
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Despite a poor year on the field, the NSW Waratahs Super Rugby franchise maintained the majority of its sponsors and sponsorship revenue in 2012, and posted its second consecutive operating profit.]]>Sponsorship News2013-05-01T15:01:24+10:00