Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2010hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au/RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.FFA in talks to regulate alcohol sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42658
Neither the Football Federation Australia nor the Australian National Preventive Health Agency would comment, but they are understood to be in advanced negotiations about restricting alcohol sponsorship of soccer in Australia.]]>Sponsorship News2012-05-18T15:25:57+10:00Sponsorship Australasia announces new awards program
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42657
Industry association, Sponsorship Australasia has announced an expanded 2012 Sponsorship Industry Awards program that will recognise successful sponsorship partnerships and leveraging campaigns.]]>Sponsorship News2012-05-18T15:04:36+10:00Australia Ballet posts sponsorship revenue increase
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42656
The Australian Ballet has announced a $187,000 increase in its sponsorship revenue according to its 2011 annual report.]]>Sponsorship News2012-05-17T16:30:46+10:00Zuji to sponsor Seven's Amazing Race
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42654
Online airfare comparison website Zuji has become the official travel partner of Channel Seven's broadcast of the Amazing Race Australia this year.]]>Sponsorship News2012-05-17T15:59:07+10:00Qantas signs deal for Lions tour
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42655
Qantas has signed a deal to become the official airline for the 2013 British & Irish Lions rugby tour.]]>Sponsorship News2012-05-17T13:02:00+10:00Coopers keen to resume Adelaide United sponsorship if alcohol still allowed in soccer
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42653
Coopers Brewery chairman and marketing director Glenn Cooper says the company will resume its sponsorship of Adelaide United's A-League strip providing the FFA doesn't decide to bar alcohol sponsors in the future.]]>Sponsorship News2012-05-16T16:23:05+10:00Three Vic teams promote "Jump Rope for Heart"
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42651
Three Melbourne sporting clubs have come on as prize partners for the Heart Foundation's "Jump Rope for Heart" promotion.]]>Sponsorship News2012-05-16T16:21:09+10:00Strong response to body-transformation program
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42652
The boom in online body-transformation programs has seen one of the most successful ventures in the space, the Michelle Bridges 12 week program, sign more than 10,000 participants this year, and enter the sponsorship market.]]>Sponsorship News2012-05-16T16:18:29+10:00Glory confident sponsors will return
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42650
Perth Glory A-League club is anticipating the return of all of its expiring sponsorships after initial end-of-year research showed better-than-anticipated results for most categories.]]>Sponsorship News2012-05-15T15:43:35+10:00Longines tennis sponsorship extends to juniors throughout the world
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42649
Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand.]]>Sponsorship News2012-05-15T15:21:29+10:00Uncle Toby's splashes out with ambassadors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42647
Nestle brand, Uncle Toby's has signed three new brand ambassadors in the lead up to the 2012 London Games.]]>Sponsorship News2012-05-14T14:40:44+10:00Branded content offers better engagement for sponsors
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42645
Sponsors could benefit from developing some branded media content to go with their major partnerships, says Tim Hodgson from specialist branded content company Ensemble.]]>Sponsorship News2012-05-11T15:51:40+10:00Optus surprised by online response
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42646
Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support.]]>Sponsorship News2012-05-11T15:50:45+10:00London 2012 market similar to Sydney 2000, says ESP
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42643
Despite the concerns over the European economy, and recession in the UK, Olympic athletes are having no trouble in finding ambassador roles in the lead up to the games says Elite Sports Properties director Rob Woodhouse.]]>Sponsorship News2012-05-10T15:48:40+10:00Study finds old sponsors benefit from new sponsors' spend
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42644
A study at the Michigan State University has found that consumers often associate an event with a previous sponsor for some time after the rights have changed hands.]]>Sponsorship News2012-05-10T15:42:00+10:00VB campaign not affecting XXXX renegotiation, says QRL
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42640
Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton.]]>Sponsorship News2012-05-09T16:03:39+10:00New V8 sponsor signs brand ambassador
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42642
Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship.]]>Sponsorship News2012-05-09T15:51:46+10:00Gallery focusing on digital
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42638
The Art Gallery of NSW has developed a range of new sponsorship properties with a focus on digital media as part of its marketing and leadership overhaul in the last twelve months.]]>Sponsorship News2012-05-08T15:59:51+10:00Audi to promote new vehicles with Museum of Contemporary Art
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42639
Luxury motor vehicle brand, Audi, a long-term sponsor of the Museum of Contemporary Art in Sydney, will use the new MCA ARTBAR to display its range of sports vehicles to gallery attendees.]]>Sponsorship News2012-05-08T15:58:57+10:00Stratco committed to Adelaide United, but possibly in smaller role
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42635
Adelaide-based home improvement product retailer, Stratco, is waiting for the conclusion of the Asian Champions League before re-negotiating its sponsorship with Adelaide United A-League club, says Stratco marketing manager Shane Jones.]]>Sponsorship News2012-05-07T15:24:27+10:00Blogging competitions boost sponsorship activations
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42636
Origin Energy's blogging competition associated with its Vivid Music Festival sponsorship has broadened the impact of the partnership for very little cost, says Claire McGarry from PR company, Javelin Australia.]]>Sponsorship News2012-05-07T14:30:00+10:00Saints march with Mortgage Choice
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42633
Mortgage broker Mortgage Choice has signed a two-year premier partnership deal with the St Kilda Football Club.]]>Sponsorship News2012-05-04T14:53:44+10:00Reds sign another community sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42632
Construction and resource company, Leighton Contractors will partner with Queensland Reds Super Rugby franchise's indigenous community programs by offering employment to top performing students in the "Learn Earn Legend!" program.]]>Sponsorship News2012-05-04T14:39:13+10:00Samsung using ambassador strategy in social media campaign
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42634
Samsung Australia has signed a group of one-off brand ambassadors to promote the launch of its new camera via social media.]]>Sponsorship News2012-05-04T11:08:00+10:00Adelaide Festival boosts economy despite no principal partner
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42629
The Adelaide Festival has contributed $14.7 million to SA's economy, despite not having a principal partner this year.]]>Sponsorship News2012-05-03T15:52:00+10:00Inquiry may set new ground rules for government sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42631
The current WA Parliamentary Inquiry into injuries suffered by competitors in the Kimberley Ultramarathon, might set new stricter ground rules on how government departments sponsor sporting and cultural events.]]>Sponsorship News2012-05-03T15:50:05+10:00Taipans academy returns with sponsor
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42630
The Cairns Taipans NBL team will restart its development program after landing a naming rights sponsor that will fund the academy for the next two years.]]>Sponsorship News2012-05-03T14:54:22+10:00AOC happy with sponsorship progress despite dip in 2011
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42628
The Australian Olympic Committee is happy with its long-term growth in sponsorship revenue despite a dip in receipts during the 2011 year.]]>Sponsorship News2012-05-02T16:21:07+10:00Orchestra to focus on a digital future
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42627
Sydney Symphony Orchestra reported a slight deterioration in sponsorship revenue in 2011, but hopes a range of new digital content and streaming initiatives will increase sponsorship revenue in 2012.]]>Sponsorship News2012-05-02T15:24:56+10:00Proposed ARL turnover tax would hit sponsorship
http://www.sponsorshipnews.com.au/nl06_news_selected.php?act=2&selkey=42626
Sportingbet CEO Michael Sullivan says that if the ARL Commission implements its proposed betting turnover tax the company would have to review its presence in the sport.]]>Sponsorship News2012-05-02T13:49:35+10:00