Sponsorship News
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.en-auCopyright Sponsorship News 2008hourly11970-01-01T00:00+00:00Sponsorship Newshttp://www.sponsorshipnews.com.au//RDF/manage_head1.gif
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Sponsorship News is the leading source of news and information for the Australian sponsorship sector.Fujitsu becomes Australian Open Golf partner
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Fujitsu Australia has become a major partner of Golf Australia and will be a sponsor of the Australian Open. Sponsorship News2008-12-18T15:36:29+11:00Interest in Tennis on top but participation at a 20 year low: Sweeney Report
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Tennis remains the sport with the highest following of Australians according to Sweeney Sports Winter report. Sponsorship News2008-12-18T15:25:35+11:00Vodafone Australia not influenced by international sponsorship shuffle
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Vodafone Australia has no current plans to further reduce its sport sponsorship portfolio despite a move by its UK parent company to end its significant sponsorship of the English cricket team. Sponsorship News2008-12-18T14:06:13+11:00Merry Christmas from Sponsorship News
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This marks the final Sponsorship News bulletin for 2008.Sponsorship News2008-12-18T13:45:00+11:00Bulldogs looking for "sustainable sponsorship family"
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The Bulldogs NRL club is holding out for strong, sustainable relationships with sponsors, and won't be selling itself short as it rebuilds its brand equity, says marketing general manager Dirk Melton. Sponsorship News2008-12-17T15:45:00+11:00Chrysler ends V8 deal but will consider sponsorships for 2009
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After ending its sponsorship with the V8 Supercars, Chrysler Australia could be back in the sponsorship market mid 2009. Sponsorship News2008-12-17T15:37:14+11:00Weakening economy will impact event attendance: survey
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The weakening economy will impact event attendance according to new research from US sports marketing company, Octagon. Sponsorship News2008-12-17T14:37:16+11:00Jim Beam demonstrates the value of sponsorships at trade event
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Jim Beam has given a group of its top retailers an inside look into its sponsorship strategy at a three-day national conference on Hamilton Island. Sponsorship News2008-12-16T15:45:00+11:00Long-term deals the key to sponsorship value: Coke
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Coca-Cola Amatil generally takes a very long-term view of its sponsorship stategy, and its ten-year commitment to the PGA of Australia continues that approach, says CCA director of media and public affairs Sally Loane. Sponsorship News2008-12-16T15:40:00+11:00Impact of economic crisis on sponsorship sector: Survey
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Sweeney Sports, and Sponsorship News are conducting an industry survey to assess the impact of the economic crisis on the sponsorship sector.Sponsorship News2008-12-16T15:25:53+11:00Coca-Cola Amatil backs golf with ten-year PGA deal
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Coca-Cola Amatil (CCA) has announced a significant deal with the PGA of Australia and will become the PGA's premier partner and its official beverage supplier for the next 10 years.Sponsorship News2008-12-15T15:53:00+11:00Mariners gain cash boost from global football heavyweight
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The Central Coast Mariners has received a significant cash injection from Scarborough Group International, which owns major stakes in some of the world's leading football clubs. Sponsorship News2008-12-15T15:42:24+11:00Nike regains top sport sponsors position: Sweeney Sports Report
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Sports brand Nike has regained its position as Australia's top sports sponsor, with its Olympic Games activations and successes by Nike-sponsored athletes Tigers Woods, Roger Federer and Rafael Nadal, increasing its brand awareness to 32% of Australian consumers, according to the winter edition of the Sweeney Sports Report. Sponsorship News2008-12-15T14:52:26+11:00Vodafone shift to music & entertainment sponsorship begins
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Vodafone Australia has made another significant step in refocusing its sponsorship portfolio by acquiring naming rights for the MTV Australia Awards. Sponsorship News2008-12-12T15:30:55+11:00Alisa Camplin signs with new anti-ageing skin care brand
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Australian Olympic aerial skiing gold medalist, Alisa Camplin has become a brand ambassador for a new anti-ageing skin care product, Kore Intact. Sponsorship News2008-12-12T13:40:03+11:00FOXTEL partners Sydney Dance Company
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Pay television network, FOXTEL, has become a principal sponsor of the Sydney Dance Company. Sponsorship News2008-12-12T12:43:11+11:00NBL to take back Sydney Spirit licence and rescues Taipans
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The National Basketball League (NBL) has reclaimed the Sydney Spirit licence after the former owners, Razorbacks Entertainment Pty Limited, failed to remedy a default notice issues against it.Sponsorship News2008-12-12T12:40:57+11:00Dragons 'Cellarbrate' new back of jersey sponsorship
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Liquor distribution group Australian Liquor Marketers (ALM) has become a major sponsor of the St George Illawarra Dragons NRL Club.Sponsorship News2008-12-11T15:30:00+11:00Members Equity Bank becomes Hopman Cup Ace sponsor
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Members Equity Bank has continued its sponsorship portfolio expansion, with a unique sponsorship deal with the 2009 Hyundai Hopman Cup. Sponsorship News2008-12-11T15:24:00+11:00AbaF Gold Book outlines successful arts sponsorships
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The Australian Business Arts Foundation (AbaF) has released its Gold Book 2008 which includes 42 case studies on successful relationships between business, donors and the arts.Sponsorship News2008-12-11T15:20:29+11:00Storm secures big new financial services sponsor
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Members Equity Bank has become a major sponsor of the Melbourne Storm NRL Club and will be its new front-of-jersey sponsor for the next three years. Sponsorship News2008-12-10T15:20:41+11:00Arnette to replace Quiksilver as junior surf titles sponsor
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Sunglasses brand Arnette has increased its support of Australian junior surfing by becoming a major sponsor of the Australian National, and NSW junior surfing titles.Sponsorship News2008-12-10T15:20:30+11:00Mebourne AFL renews Volvo sponsorship
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Volvo Car Australia has renewed its platinum partner sponsorship of the Melbourne AFL club.Sponsorship News2008-12-10T15:20:17+11:00More grief for NBL as Taipans call in administrators
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The Cairns Taipans National Basketball League Club has announced that it is in voluntary administration. Sponsorship News2008-12-09T15:46:00+11:00V8s re-commit to permanent circuits but warn track owners about facilities
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The V8 Supercars has reiterated its commitment to permanent circuits by agreeing to race at the Phillip Island circuit for a further ten years and has warned other track owners to continue to upgrade their facilities.Sponsorship News2008-12-09T15:45:00+11:00Fremantle sign deal with Samson Maritime
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Commercial marine operator, Samson Maritime has become a silver sponsor of the Fremantle AFL club. Sponsorship News2008-12-09T15:23:12+11:00Quiksilver committed to surfing events, despite sponsorship changes
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Despite ending major sponsorships of the Australian Junior Surfing titles and the Roxy Pro Women's Qualifying Series, surfwear brand Quiksilver is still fully committed to the sport and will look for other ways to support surfing, says Johnathan Jenkins, media manager for Quiksilver/Roxy Australasia. Sponsorship News2008-12-08T15:17:28+11:00Mazda ups Waratahs sponsorship
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Mazda Australia has increased its sponsorship of the NSW Waratahs Super 14 club and has become franchise's sleeve sponsor. Sponsorship News2008-12-08T14:53:15+11:00Reds move quickly to replace vehicle partnership
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The Queensland Reds Super 14 franchise has moved quickly to replace its former key vehicle sponsor, Mazda.Sponsorship News2008-12-08T14:49:00+11:00Pedders outlines V8 Supercars marketing program
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Automotive parts retailer, Pedders has finalised a 12-month sponsorship of the V8 Supercars Series and will embark on a significant leveraging program on the back of the deal. Sponsorship News2008-12-05T15:55:00+11:00