Ford will continue to sponsor

24 May 2013 3:23pm

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."

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Wanderers strong season starts to lure sponsors

24 May 2013 3:20pm

The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.

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V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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Ford will continue to sponsor
Wanderers strong season starts to lure sponsors
V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings

ENDED SPONSORSHIP DEAL

Beam ditch major property but stick with V8s

Beam ditch major property but stick with V8s: 09 November 2012 4:01pm

Beam Global brand Jim Beam has ended its six-year association with Dick Johnson Racing as its naming rights partner.

Telstra parts company with V8s and looks for new opportunities

Telstra parts company with V8s and looks for new opportunities: 31 October 2012 3:36pm

Telstra BigPond will end its V8 Supercar Championship partnership at the conclusion of this season after a 10-year association, and says it will now look for innovative new sponsorship opportunities.

Harvey Norman looks at options after dropping Origin

Harvey Norman looks at options after dropping Origin: 26 October 2012 2:50pm

Sponsorship will continue to be a key component of Harvey Norman's marketing mix despite the retailer's decision to conclude its relationship with the NRL's State of Origin series.

Adventure Race loses seven-year partnership despite growth

Adventure Race loses seven-year partnership despite growth: 23 October 2012 11:03am

Despite steady growth in participation and audience since its launch six years ago, the Adventure Race National Series has lost its major sponsor, but is in negotiations to sign a new deal.

Samsung scraps cinema awards: 26 September 2012 3:40pm

Samsung has not renewed its five-year association with the Australian Academy of Cinema and Television Arts, leaving the future of its awards ceremony, the AACTA Awards, in doubt.