ARU signs another key sponsor for Lions tour

20 May 2013 3:33pm

The Australian Rugby Union has secured a naming rights partnership for the British and Irish Lions Tour of Australia in June.

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Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the entrants have opened up more sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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ARU signs another key sponsor for Lions tour
Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos

BASKETBALL

Dodo looks to boost brand awareness with Vegas prize: 21 May 2012 3:42pm

Telecommunication company Dodo will leverage its partnership with the Melbourne Tigers NBL team by offering customers the chance to win a trip to Las Vegas.

Taipans academy returns with sponsor: 03 May 2012 2:54pm

The Cairns Taipans NBL team will restart its development program after landing a naming rights sponsor that will fund the academy for the next two years.

Restructured NBL broadcast deal inspires new sponsorship properties

Restructured NBL broadcast deal inspires new sponsorship properties: 18 April 2012 4:24pm

Basketball Australia has restructured its broadcast deal with Network TEN to give it more prime time exposure and this has led to the creation of new range of sponsorship properties for the National Basketball League.

Basketball questions soccer funding: 05 April 2012 3:41pm

Chairman of Basketball Australia, Kristina Keneally MP, has questioned the way government funds are allocated to professional sports after Football Federation Australia received significant funding to assist with the launch of a western Sydney team.