Ford will continue to sponsor

24 May 2013 3:23pm

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."

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Wanderers strong season starts to lure sponsors

24 May 2013 3:20pm

The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.

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V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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Ford will continue to sponsor
Wanderers strong season starts to lure sponsors
V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings

RUGBY LEAGUE

Poultry giant takes Charity Nest to second NRL club

Poultry giant takes Charity Nest to second NRL club: 15 March 2013 3:43pm

Poultry brand Steggles has taken its Charity Nest initiative to a second NRL team for the 2013 season.

Titans extend deal on wheels: 15 March 2013 3:43pm

The Gold Coast Titans NRL club has extended and expanded its association with local car and truck dealer James Frizelle's Automotive Group for another three years.

Sharks resisting pressure from sponsors looking for bargains

Sharks resisting pressure from sponsors looking for bargains: 14 March 2013 3:53pm

The Cronulla Sharks NRL club is resisting pressure to sell its vacant sponsorship properties at bargain basement prices, despite the ongoing uncertainty caused by the ASADA investigations.

Wanderers success adds value to venue sponsorship

Wanderers success adds value to venue sponsorship: 14 March 2013 3:29pm

The surprise success of new franchise the Western Sydney Wanderers in the A League has given a huge boost to the TV audience of its home venue, Parramatta Stadium, according to Venues NSW, the public authority managing the stadium.

The Force round out apparel for eighth year

The Force round out apparel for eighth year: 12 March 2013 4:06pm

The Western Force Super Rugby franchise has secured its final commercial apparel partner to make 2013 the eighth straight year the club has completed its strip sponsorships.