Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

SPORTS RELATED

DJR returns to petrol giant: 29 April 2013 3:23pm

Dick Johnson Racing has increased the exposure of one of its lower-level sponsors for the Barbagallo race in Perth.

Tigers energise sponsorship portfolio: 29 April 2013 3:23pm

The West Tigers NRL club has added electricity supplier Australian Power and Gas to its stable of corporate partners for the 2013 season.

Presidian take Saints ANZAC Day spot: 24 April 2013 4:11pm

Finance and insurance company Presidian will take the spot vacated by Centrebet on the St Kilda Saints AFL club's guernsey for its ANZAC Day match up with the Sydney Swans in Wellington NZ.

Sponsorship can fill government funding reductions; ASC

Sponsorship can fill government funding reductions; ASC: 23 April 2013 3:57pm

The Australian Sports Commission says the funding cuts announced this week for some of Australia's largest sports could be overcome by better commercial management and higher sponsorship revenues.

Free TV Australia to review code of practice for gambling sponsors

Free TV Australia to review code of practice for gambling sponsors: 22 April 2013 2:03pm

Free TV Australia is reviewing its Commercial TV Industry Code of Practice to regulate the promotion of live odds during sporting broadcasts.