Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

RUGBY LEAGUE

Telstra expands its "second-screen" portfolio: 08 March 2013 4:13pm

Telstra has expanded its paid-content app portfolio to the NRL, launching a live-streaming service for the NRL LIVE 2013 app, after having near one million downloads of its AFL Live app last year.

Wild Turkey announces multi-million dollar rugby league spend

Wild Turkey announces multi-million dollar rugby league spend: 07 March 2013 4:30pm

Wild Turkey Bourbon has become a major sport sponsor in Australia after signing as a partner of the Australian Rugby League Commission and its National Rugby League competition.

WARL sees sponsorship as crucial step toward inclusion in national comp

WARL sees sponsorship as crucial step toward inclusion in national comp: 07 March 2013 3:27pm

The Western Australian Rugby League team, the West Coast Pirates, has signed a three year extension to its sponsorship deal with money lending franchise group Cash Converters.

Illuminated Industries lights up Titans budget

Illuminated Industries lights up Titans budget: 06 March 2013 3:35pm

The Gold Coast Titans NRL club has announced a major two-year apparel partnership deal, which will be first of many before season launch, according to club CEO David May.

Roosters to ramp up leveraging with major sponsor renewal

Roosters to ramp up leveraging with major sponsor renewal: 27 February 2013 4:08pm

The Sydney Roosters NRL club has added a two-year extension to one of its major sponsorship deals and plans to ramp up the successful leveraging program that accompanies it.