Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

INDUSTRY RELATED

Australian tournaments to benefit from Scott's historic win

Australian tournaments to benefit from Scott's historic win: 15 April 2013 4:28pm

The PGA of Australia says Adam Scott's victory in the US Masters this morning will flow into increased sponsorship, attendance and revenue from its local major tournaments.

V8s announce wholly-owned streaming service

V8s announce wholly-owned streaming service: 11 April 2013 3:39pm

The V8 Supercars is to launch its own live-streaming service, V8SuperView.

Festivals now a major sponsorship category

Festivals now a major sponsorship category: 10 April 2013 3:14pm

The music festival market in Australia has grown so rapidly over the past few years that it now rivals sport budgets for some sponsors, according to The Sound Campaign founding partner Jason Fielding.

Crocs sponsor to stay in region: 09 April 2013 3:35pm

Queensland Country Credit Union (QCCU) will remain involved in sports sponsorship in the Townsville region, even if the Townsville Crocodiles NBL team withdraws from the competition.

New media crucial to sports growth: 08 April 2013 3:50pm

Digital media has played a crucial role in boosting participation in a range of extreme sports at a much faster rate than traditional sport, according to a report released today by Minister for Sport Kate Lundy.