New Zealand Warriors enjoy backing surge
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
Ultimate Ears has become a partner of the World Surf League (WSL) Australia and will be known as the portable speaker for the league.
The British and Irish Lions have joined with UK-based Whisper, for the men's team tour of Australia next year.
The National Basketball Association (NBA) reports a big gain in digital and social media engagement in the Asia-Pacific for the 2023-24 regular season.
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
ALAND has renewed its major sponsorship of the NRL’s Parramatta Eels for three years with the new arrangement to start next season.
Salon Warehouse has signed with the NSW Swifts for the upcoming 2024 Suncorp Super Netball season.
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
LIV Golf has confirmed Thomas Foods International, Pirate Life Brewing, La Roche-Posay and Sidewood Estate as partners.