Success of Lions tour to influence HSBC's Australian sponsorship strategy

20 June 2013 4:09pm

The success of the 2013 British and Irish Lions tour of Australia will dictate HSBC's overall sponsorship strategy in Australia, which is likely to shift towards the bank's new worldwide trajectory, according to the company's head of global sponsorship and events, Giles Morgan.

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Pressure for action on gambling promotion, after crossbenchers rebel

18 June 2013 4:03pm

Pressure is mounting on the federal government to restrict gambling sponsorship, after key crossbenchers Senators Richard Di Natale and John Madigan and MP Andrew Wilkie recommended a ban on promotions on senior sports uniforms because of its contribution to the "normalisation" of sports betting for children.

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Garry Rogers on pole for new V8s starter

17 June 2013 2:51pm

Garry Rogers Motorsport will enter a major partnership with Volvo Australia to make the Swedish car company the fifth manufacturer in the V8 Supercars next year.

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Roy and HG headline Samsung's new Wallabies campaign

14 June 2013 3:01pm

Samsung Australia has launched a multi-million dollar leverage campaign for its sponsorship of the Wallabies, which will include radio personalities Roy Slaven and HG Nelson.

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Major coup as Sydney secures MBL season-openers

13 June 2013 1:30pm

Qantas has already signed as the official airline for the two Major Baseball League season opening games that will be played at the Sydney Cricket Ground in March next year.

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Success of Lions tour to influence HSBC's Australian sponsorship strategy
Pressure for action on gambling promotion, after crossbenchers rebel
Garry Rogers on pole for new V8s starter
Roy and HG headline Samsung's new Wallabies campaign
Major coup as Sydney secures MBL season-openers

RENEWED SPONSORSHIP DEAL

Medibank renews with Icehouse: 19 November 2012 3:02pm

Private health insurer Medibank has renewed its naming rights deal with the Docklands Icehouse ice skating facility in Melbourne for a further two-years.

Volkswagen renews with PGA: 08 November 2012 2:56pm

Volkswagen has extended its association with the PGA of Australia as the official vehicle sponsor for a further two years with an option for a third.

VRC renews TV sponsor: 29 October 2012 4:00pm

TCL Electronics Australia has announced an extension with the Victorian Racing Club that will take their partnership to its eighth successive year.

Hopman Cup lures sponsor back: 15 October 2012 3:37pm

Hyundai Motor Company Australia has returned as the major sponsor of the Hopman Cup tennis tournament as the event moves to a new stadium.

Panthers move to sign up apparel partner early: 12 October 2012 3:38pm

The Penrith Panthers NRL club has shored up a major apparel partner for the 2013 season.