Dentsu Sports Analytics’ new solution for sponsorship metrics
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
LIV Golf has confirmed Thomas Foods International, Pirate Life Brewing, La Roche-Posay and Sidewood Estate as partners.
Sports marketing agency Bastion has launched Project 32 which it claims will benefit up and coming Olympic athletes.
Adelaide Football Club and Balfours have extended their partnership until the end of 2028 to make it 30 years of collaboration.
The Alcohol Beverages Advertising Code (ABAC) will release specific guidelines for sponsorships later this year according to CEO Jayne Taylor.
Employers in the sports sector often overlook remuneration benchmarking when recruiting and retaining talent according to Robert McMurtrie.
Melbourne Mavericks have signed Hyundai as automotive partner adding another vehicle brand to a competition that was for years dominated by Super Netball sponsor Nissan.
Netball’s Sunshine Coast Lightning has renewed with AVID Property Group (AVID) taking the foundation backer into the 2024 season.
Basketball Australia is undertaking a strategic review of the Women's National Basketball League (WNBL)and plans to significantly upgrade the league leading up to 2035.