Government regulation of community sport sponsorship particularly target gambling and the fast-food sectors may not be as crucial as perceived according to Robert Honan, founder of the Community and Club Collective.
The National Basketball Association (NBA) reports a big gain in digital and social media engagement in the Asia-Pacific for the 2023-24 regular season.
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.
Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.
Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.
THE LUME Melbourne has partnered beverage brands SOFI and Sanpellegrino to enhance the opening of its new Leonardo da Vinci experience which includes a renaissance-themed dining room.
Government regulation of community sport sponsorship particularly target gambling and the fast-food sectors may not be as crucial as perceived according to Robert Honan, founder of the Community and Club Collective.