Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

RUGBY LEAGUE

NRL consolidates major properties in a sponsorship bonanza

NRL consolidates major properties in a sponsorship bonanza: 31 January 2013 3:00pm

General Motors Holden has become a major sponsor of the National Rugby League after signing a three-year deal with the State of Origin series,as its centre piece.

Cowboys boost cash component of deal: 30 January 2013 4:08pm

The North Queensland Cowboys NRL club has renewed a major partner for a further two years, in a deal that will include an increased cash component.

Sharks looking for sponsorship stability

Sharks looking for sponsorship stability: 29 January 2013 3:17pm

The Cronulla Sharks NRL club is happy to go into the 2013 season with an unbranded jersey as it looks to build a more long-term strategy around its sponsorship properties.

Knights expect to exceed $10 million in 2013

Knights expect to exceed $10 million in 2013: 23 January 2013 4:09pm

The Newcastle Knights and Jets clubs expects to exceed $10 million in sponsorship revenue in 2013 after signing and renewing several partners over Christmas.

HHA using Erebus to test sponsorship: 23 January 2013 4:09pm

Road transport company Heavy Haulage Australia (HHA) will use its foundation naming rights sponsorship of Erebus Motorsport as a test bed for future sponsorship involvement in the sport, says HHA CEO Jon Kelly.