Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

BROWSE BY CATEGORY

Hotel makes the right Choice with PGA: 09 April 2013 8:02am

The PGA of Australia has announced Choice Hotels as the naming rights partner of its Pro-Am series this year.

Pies and Dogs pitch a new blockbuster to the AFL

Pies and Dogs pitch a new blockbuster to the AFL: 08 April 2013 3:29pm

The Western Bulldogs AFL club and the Collingwood AFL club have signed a commercial alliance aimed at developing an annual 'blockbuster' match that will have flow-on sponsorship benefits for both clubs.

NRL sponsorship pays off for Local Liquor

NRL sponsorship pays off for Local Liquor: 08 April 2013 3:20pm

Independent Liquor Retailers successful sponsorship of the Canberra Raiders NRL club was a key factor in the group's new marketing strategy that's designed to boost the company's brand in Sydney and Northern NSW, according to the company's trade marketing manger Corey Leeson.

V8s to profit from separating drink sponsor categories

V8s to profit from separating drink sponsor categories: 05 April 2013 2:41pm

Red Bull has secured a sponsorship with the V8 Supercars that will give it exclusive pourage rights in the energy drink category at all future events for the next two years.

Europcar signs AFL deal: 04 April 2013 2:15pm

Car rental company Europcar has secured an associate partner role with the Sydney Swans AFL club for the next two years.