Ford will continue to sponsor

24 May 2013 3:23pm

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."

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Wanderers strong season starts to lure sponsors

24 May 2013 3:20pm

The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.

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V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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Ford will continue to sponsor
Wanderers strong season starts to lure sponsors
V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings

RUGBY LEAGUE

GIO unveils leverage program for State of Origin

GIO unveils leverage program for State of Origin: 06 May 2013 3:40pm

Insurer GIO has announced a significant leveraging program with the NSW Blues in the lead up to the 2013 State of Origin NRL series.

Stadium posts strong numbers as longstanding sponsor walks away

Stadium posts strong numbers as longstanding sponsor walks away: 03 May 2013 3:47pm

Stadiums Queensland has reported strong metrics for Skilled Park's attendance and TV viewership, putting it in a strong position to recruit a new naming rights holder to replace the incumbent, which has decided not to renew.

Sharks circling big deal and pick up two new sponsors

Sharks circling big deal and pick up two new sponsors: 02 May 2013 3:55pm

The Cronulla Sharks NRL club has secured two new partners and is close to finalising a new major sponsorship by its next home game on May 19.

Embedded sponsor messages to come under scrutiny following cancer council report

Embedded sponsor messages to come under scrutiny following cancer council report: 30 April 2013 3:22pm

New research from the Cancer Council of Victoria on alcohol promotion during the NRL and AFL grand finals shows that embedded alcohol advertising in live broadcasts accounted for 95% of the alcohol marketing during the game, with paid TVCs accounting for only 5%.

Tigers energise sponsorship portfolio: 29 April 2013 3:23pm

The West Tigers NRL club has added electricity supplier Australian Power and Gas to its stable of corporate partners for the 2013 season.