Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

CAUSE RELATED

QR sponsorship good fit for community outcomes

QR sponsorship good fit for community outcomes: 05 July 2012 3:29pm

Queensland Rail's naming rights of the Queensland Bulls Masters cricket team has proven one of its most cost efficient marketing initiatives, according to the company's sponsorship and donations manager Lenny Vance.

Three Vic teams promote "Jump Rope for Heart": 16 May 2012 4:21pm

Three Melbourne sporting clubs have come on as prize partners for the Heart Foundation's "Jump Rope for Heart" promotion.

Mobile Samsung initiative takes kids to new health galaxy

Mobile Samsung initiative takes kids to new health galaxy: 21 March 2012 3:37pm

Samsung Electronics Australia will install over 400 of its top-selling Galaxy Tab 10.1s into over 100 mobile learning centres throughout Australia to promote healthy living to school children.

Commonwealth Bank activates deal with Clean Up Australia

Commonwealth Bank activates deal with Clean Up Australia: 08 March 2012 12:56pm

The Commonwealth Bank has leveraged its deal with Clean Up Australia Day by cleaning a part of Sydney Harbour with volunteer staff.

QR National links with Heart Foundation: 02 March 2012 12:58pm

QR National has become a partner of The Heart Foundation and will help promote its Warning Signs of a Heart Attack campaign.