- Caltex deal done; Sydney FC holds firm on major partner
08 November 2011 4:08pmSydney FC is in no rush to sign a major partner, said CEO Dirk Melton, as the club announced it had locked in Caltex Australia as a shorts sponsor.
- Hyundai returns as naming rights sponsor of LA Galaxy-Melbourne match
26 October 2011 2:39pmAutomotive brand, Hyundai has increased its sponsorship of soccer in Australia by becoming the naming rights sponsor of an exhibition ‘friendly’ match between the Melbourne Victory and the LA Galaxy, that will include celebrity player, David Beckam.
- Sports clubs grapple with social media
25 October 2011 1:19pmAustralian sports clubs including the AFL's Gold Coast Suns and the A-League's Melbourne Heart have reaffirmed that while Twitter may present valuable commercial opportunities, it is not without its complications.
- Melbourne Heart rules out alcohol, gaming partners
24 October 2011 4:09pmMelbourne Heart CEO Scott Munn has confirmed that the A-League club won't consider sponsorships by alcohol or gaming brands, and has also expanded on why sportswear brand Adidas chose not to become a Heart partner.
- Soccer mums at the centre of Whirlpool's sponsorship debut
14 October 2011 1:20pmWhitegoods brand Whirlpool has signed on as sponsor of A-League club Melbourne Heart, in a deal the company says aims to connect the brand with the mums behind Australia’s largest participation sport.