Ford will continue to sponsor

24 May 2013 3:23pm

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."

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Wanderers strong season starts to lure sponsors

24 May 2013 3:20pm

The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.

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V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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Ford will continue to sponsor
Wanderers strong season starts to lure sponsors
V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings

FOOTBALL (SOCCER)

Caltex deal done; Sydney FC holds firm on major partner

Caltex deal done; Sydney FC holds firm on major partner: 08 November 2011 4:08pm

Sydney FC is in no rush to sign a major partner, said CEO Dirk Melton, as the club announced it had locked in Caltex Australia as a shorts sponsor.

Hyundai returns as naming rights sponsor of LA Galaxy-Melbourne match

Hyundai returns as naming rights sponsor of LA Galaxy-Melbourne match: 26 October 2011 2:39pm

Automotive brand, Hyundai has increased its sponsorship of soccer in Australia by becoming the naming rights sponsor of an exhibition ‘friendly’ match between the Melbourne Victory and the LA Galaxy, that will include celebrity player, David Beckam.

Sports clubs grapple with social media: 25 October 2011 1:19pm

Australian sports clubs including the AFL's Gold Coast Suns and the A-League's Melbourne Heart have reaffirmed that while Twitter may present valuable commercial opportunities, it is not without its complications.

Melbourne Heart rules out alcohol, gaming partners

Melbourne Heart rules out alcohol, gaming partners: 24 October 2011 4:09pm

Melbourne Heart CEO Scott Munn has confirmed that the A-League club won't consider sponsorships by alcohol or gaming brands, and has also expanded on why sportswear brand Adidas chose not to become a Heart partner.

Soccer mums at the centre of Whirlpool's sponsorship debut

Soccer mums at the centre of Whirlpool's sponsorship debut: 14 October 2011 1:20pm

Whitegoods brand Whirlpool has signed on as sponsor of A-League club Melbourne Heart, in a deal the company says aims to connect the brand with the mums behind Australia’s largest participation sport.