Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

RUGBY LEAGUE

Rabbitohs jump on membership partner: 05 December 2012 4:16pm

The South Sydney Rabbitohs NRL club has signed a Canberra-based organisation as its membership partner for 2013.

Bundy exits the NRL: 29 November 2012 3:45pm

Diageo rum brand Bundaberg Rum will re-allocate its budget into a range of marketing channels following its decision to end its sponsorship of the National Rugby League at the end of this year.

Dragons complete kit for 2013: 22 November 2012 3:25pm

The St George Illawarra Dragons NRL club has signed its fourth apparel deal in the off-season, partnering with a major wine brand on a three-year deal.

Panthers new sleeve deal: 21 November 2012 3:44pm

The Penrith Panthers NRL club has signed a new sleeve partner to take over from Groupon company Cudo.

Broncos find backer for new event: 20 November 2012 3:42pm

The Brisbane Broncos NRL club has signed a platinum sponsor to partner with its new race day at Eagle Farm this Saturday.