- Relevance, exclusivity and access the keys for Russian Standard
05 August 2011 3:15pmWhen Beam Global brand Russian Standard assesses potential events for sponsorship, it's looking for three things, says senior brand manager, Andrew Skehan, exclusivity, suitability for marketing promotions and media exposure.
- Acer Arena is making it measurable
03 August 2011 3:54pmAcer Arena has reviewed its approach to sponsorship and now, instead of simply a branding opportunity, will offer sponsors more substantive support , and feedback on how consumers at the venue are engaging with their products.
- Three pointed star returns to Australian Fashion Week
28 June 2011 3:06pmMercedes-Benz will return to Australian Fashion Week as its naming rights sponsor, taking over from the major sponsor of the last five years, wine brand Rosemount.
- CommBank becomes new RASV partner
21 June 2011 3:00pmThe Commonwealth Bank has become the new principal partner of the Royal Agricultural Society of Victoria’s Royal Melbourne Show. The bank hopes to leverage the sponsorship to regional Victoria and to be identified with the educational aspects of the show.
- Events Queensland funding increased by $83 million
15 June 2011 3:01pmThe Events Queensland funding increase of $83 million over the next four years brings its budget in line with that of Events NSW and creates major new opportunities for sponsors, according to CEO John O'Sullivan.