V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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ARU signs another key sponsor for Lions tour

20 May 2013 3:33pm

The Australian Rugby Union has secured a naming rights partnership for the British and Irish Lions Tour of Australia in June.

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Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the entrants have opened up more sponsorship opportunities.

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V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings
ARU signs another key sponsor for Lions tour
Adding new brands has won fans' backing, says V8 Supercars

RUGBY LEAGUE

Harvey Norman looks at options after dropping Origin

Harvey Norman looks at options after dropping Origin: 26 October 2012 2:50pm

Sponsorship will continue to be a key component of Harvey Norman's marketing mix despite the retailer's decision to conclude its relationship with the NRL's State of Origin series.

Roosters signs local business as apparel partner

Roosters signs local business as apparel partner: 24 October 2012 2:43pm

The Sydney Roosters NRL club has signed a three-year shorts sponsorship with a local Sydney restaurant chain.

Storm more than recovered from salary cap scandal: CEO

Storm more than recovered from salary cap scandal: CEO: 16 October 2012 3:14pm

The Melbourne Storm NRL club is generating record revenue and its audience and supporter metrics are up across the board, says CEO Ron Gauci.

Panthers move to sign up apparel partner early: 12 October 2012 3:38pm

The Penrith Panthers NRL club has shored up a major apparel partner for the 2013 season.

Social media success shores up sponsor base for Rabbitohs

Social media success shores up sponsor base for Rabbitohs: 11 October 2012 3:27pm

South Sydney Rabbitohs NRL club's successful social media activations have encouraged one of its cornerstone sponsors to renew its deal.