Ford will continue to sponsor

24 May 2013 3:23pm

Despite the closure of its Australian manufacturing operations, Ford will continue to be a major user of sponsorship, and the company has assured Geelong AFL club and the V8 Supercars that it will complete its existing contracts, and will "work through the transition with all of our partnerships moving forward."

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Wanderers strong season starts to lure sponsors

24 May 2013 3:20pm

The on-field success of the Western Sydney Wanderers A-League club has begun to translate into sponsorship dollars.

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V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

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Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

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SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

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Ford will continue to sponsor
Wanderers strong season starts to lure sponsors
V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings

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Detailed research helps broaden sponsor base for Belvoir theatre

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Sydney-based theatre company, Belvoir has stepped up its research activity to demonstrate to sponsors the value of their partnerships.

The Sydney Festival retains $600k sponsor

The Sydney Festival retains $600k sponsor: 23 January 2012 3:09pm

China Southern Airlines continue as a top-level sponsor of the Sydney Festival and is in negotiation for a new three-year deal.

Holding Redlich becomes Arts Centre Melbourne's first business partner

Holding Redlich becomes Arts Centre Melbourne's first business partner: 18 January 2012 1:43pm

Law firm Holding Redlich has become the foundation sponsor of the Arts Centre Melbourne and will partner its community programs and major performances for the next three years.

Unilever signs Sydney Festival sustainability deal

Unilever signs Sydney Festival sustainability deal: 16 January 2012 1:00pm

Global FMCG company Unilever will become the inaugural sustainability partner of the Sydney Festival in 2012.