- Repucom announces global outlook study
07 March 2013 3:35pmSponsorship analysis company Repucom has started to collect data for its first in-depth worldwide sponsorship outlook study.
- Gemba looks to Condon to consolidate strong revenue growth
06 March 2013 2:09pmThe Gemba Group has hired former M&C Saatchi executive Andrew Condon to be its general manager of Sydney operations, as the sponsorship agency looks to lift its presence in the region.
- Gold Coast Marathon renews all major partners on long-term deals
01 March 2013 4:01pmThe Gold Coast Airport Marathon has rolled over all of its major partners for this year's event after another year of 10% growth in entries.
- Olympic sponsorship cycle inevitable
27 February 2013 4:08pmNo matter how successful Olympic athletes might be, many of them will experience a cyclical downturn in sponsorship support a year after the games, according to athlete managers, particularly in an economy in which marketing spend is under close scrutiny.
- Grassroots deals reinforce brand credibility: Piping Hot
26 February 2013 4:14pmSurf brand Piping Hot attributes a boost in its brand credibility and a surge in sales to a range of new marketing initiatives but in particular its support of grassroots surfing through a range of sponsorships, says Piping Hot general manager Danielle Lowe.