Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

NEW SPONSORSHIP DEAL

Honda sharing dreams with new arts partner

Honda sharing dreams with new arts partner: 17 May 2013 3:37pm

As part of its refocused sponsorship strategy, Honda Australia has snagged its third arts deal this year, signing a one-year partnership with the Arts Centre Melbourne.

Reds get set with Jetset subsidiary: 17 May 2013 3:35pm

The Queensland Reds Super Rugby franchise has clinched a nine-month deal with an offshoot of Australian travel company Jetset.

CUB moves into one-day domestic cricket: 16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

Cowboys and Knights clinch new deals: 16 May 2013 3:43pm

The North Queensland Cowboys NRL club has signed Vitalstrength as its exclusive nutrition partner for the next two years.

CBA locks up tests prior to Ashes: 15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.