- CUB moves into one-day domestic cricket
16 May 2013 3:43pmCricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.
- CBA locks up tests prior to Ashes
15 May 2013 3:50pmThe Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.
- Telstra expands its "second-screen" portfolio
08 March 2013 4:13pmTelstra has expanded its paid-content app portfolio to the NRL, launching a live-streaming service for the NRL LIVE 2013 app, after having near one million downloads of its AFL Live app last year.
- CommBank announces new Facebook leveraging strategy for cricket deal
13 December 2012 10:42amThe Commonwealth Bank has developed a new social media leveraging strategy for its Cricket Australia sponsorship centred on Facebook promotions aimed at rewarding new and existing customers. More than $150K will be given away through the campaign.
- Big Bash rounds out blue chip sponsor list
07 December 2012 2:52pmThe Commonwealth Bank has expanded its cricket sponsorship portfolio, signing a major deal with the KFC T20 Big Bash League (BBL).