Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the new entrants have opened up new sponsorship opportunities.

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CUB moves into one-day domestic cricket

16 May 2013 3:43pm

Cricket Australia has announced that Carlton and United Breweries has renewed its major sponsorship and expanded it to include naming rights of the One Day International Men's team when it plays in Australia as well as the ODI domestic series.

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CBA locks up tests prior to Ashes

15 May 2013 3:50pm

The Commonwealth Bank has expanded its role with Cricket Australia and will be the official test series partner for the next four years.

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Souths switch casinos

14 May 2013 2:29pm

Casino and leisure group Crown Resorts has signed a three-year deal with the South Sydney Rabbitohs to replace its incumbent home jersey sponsor The Star casino for the 2014 season.

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HSBC calls full time on 12-year Waratahs deal

13 May 2013 4:04pm

HSBC has announced it will conclude its sponsorship of the NSW Waratahs rugby franchise at the end of this Super Rugby season.

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Adding new brands has won fans' backing, says V8 Supercars
CUB moves into one-day domestic cricket
CBA locks up tests prior to Ashes
Souths switch casinos
HSBC calls full time on 12-year Waratahs deal

TENNIS

Panasonic "cautious" about sponsorship: 17 December 2012 3:28pm

Panasonic has ended its partnership with Tennis Australia as the consumer electronics company begins a "cautious" 24 month marketing period. Meanwhile, Tennis Australia has secured a replacement sponsor.

ANZ lifts sponsorship activity in Asia: 23 November 2012 3:00pm

ANZ Bank has extended its sponsorship profile in Asia, becoming an official sponsor of the Shanghai Rolex Masters for the next five-years.

Longines tennis sponsorship extends to juniors throughout the world

Longines tennis sponsorship extends to juniors throughout the world: 15 May 2012 3:21pm

Swiss watch maker Longines' sponsorship of the Future Aces Tennis Tournament at the French Open includes a global element, that will give one Australian youngster the chance at a three-year sponsorship deal with the brand.

Sponsors favour WA-base for Hopman Cup: 19 March 2012 1:12pm

The Hyundai Hopman Cup will remain in Perth, despite the battle for management rights between Tennis West and Tennis Australia, with both bids committed to keeping the event where it is for the next five years.

Medibank forges closer ties with tennis: 09 February 2012 2:19pm

Private health insurer, Medibank has increased its sponsorship of Tennis Australia and will now back a new national junior development system as its naming rights partner.