V8s getting expensive: Pirtek

23 May 2013 3:57pm

Long term motorsport sponsor Pirtek says that while it is considering a return to the V8 Supercars next year, it might be able to generate better ROI with smaller deals in other motorsport events.

» read the full story »

Hyundai drives further into A-League with grassroots deal

22 May 2013 3:44pm

Hyundai Motor Company has expanded its deal with Football Federation Australia, becoming its official grassroots partner.

» read the full story »

SA clubs could be burnt by gambling inquiry's findings

21 May 2013 2:56pm

While the focus is firmly on changes to live odds promotion on broadcast television, the South Australian Government's inquiry into gambling codes of practice has suggested dramatic changes to gambling sponsorship regulation that will impact sporting club's commercial revenue.

» read the full story »

ARU signs another key sponsor for Lions tour

20 May 2013 3:33pm

The Australian Rugby Union has secured a naming rights partnership for the British and Irish Lions Tour of Australia in June.

» read the full story »

Adding new brands has won fans' backing, says V8 Supercars

17 May 2013 3:39pm

The V8 Supercars' new marquees, Mercedes and Nissan, have won the approval of motorsport fans, according to a Repucom study that suggests the entrants have opened up more sponsorship opportunities.

» read the full story »

V8s getting expensive: Pirtek
Hyundai drives further into A-League with grassroots deal
SA clubs could be burnt by gambling inquiry's findings
ARU signs another key sponsor for Lions tour
Adding new brands has won fans' backing, says V8 Supercars

NETBALL

Cash for leverage as Foxtel pursues female demographic

Cash for leverage as Foxtel pursues female demographic: 03 May 2013 3:43pm

Foxtel has substantially increased its leveraging budget to enable it to effectively implement its new partnerships with netball and soccer.

Honda sponsorship strategy to focus on arts, women

Honda sponsorship strategy to focus on arts, women: 16 April 2013 3:38pm

Honda Australia has refocused its sponsorship strategy more towards art events and women in a move the company hopes will generate direct sales leads.

New netball broadcast deal reaps sponsorship rewards

New netball broadcast deal reaps sponsorship rewards: 25 March 2013 3:59pm

The ANZ Championship has signed a new major sponsor that will replace the revenue it lost when General Motors Holden recently ended its deal.

NOVA and netball do a deal: 12 March 2013 3:48pm

The NSW Swifts netball team has announced radio NOVA 969 as a partner for 2013.

Netball loses Holden: 28 February 2013 4:06pm

Netball Australia has lost General Motors Holden as its naming rights partner to the Netball Test Series after the car company earlier this year committed to major new sponsorship deals with the NRL and AFL.