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The arrival of NBA star Kevin Martin as a new owner of the Brisbane Bullets NBL team will help build the restructured club’s profile both locally and internationally, says the Bullets’ chief commercial and operating officer, Rob Donaghue.
Martin is leading a US-based consortium that has acquired a 75% stake in the club. The deal will see the syndicate take a 37.5% stake now with a further 37.5% at the end of the 2019/20 NBL season. The group then has an option to acquire the remaining 25% stake from the NBL after two years.
Donaghue said that Martin and the US consortium had extensive international experience in sports management and sponsorship and would strengthen the club significantly.
He said this was on the back of a great deal of work by the Bullet’s local management team developing the player roster and preparing to move into a new stadium next season.
He said that playing in the semi-finals last year gave the club a major boost after finishing at the lower end of the table in the two previous seasons.
The move to Brisbane Arena commercial sponsorship and corporate hospitality opportunities for the club, Donaghue said.
He added that when the current executive team took over management of the club last year, around 90% of sponsors were up for renewal.
He said the club was progressing with the renewals and would have plenty of partnership announcements to make over the coming weeks.
