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actioneToro, a digital investment platform, has signed its first Australian sponsorship and will be the official online trading partner of UFC in Australia and New Zealand.
As part of the six-month deal, eToro will receive branding inside the UFC octagon and have an opportunity to leverage the partnership through stadium activations.
eToro Australia managing director, Robert Francis said the company was attracted to the UFC because of its passionate fan base.
eToro has sponsorships with football in the UK and Germany, motorcycle racing in the US and tennis in France.
