03 Aug 2018 05:17am
Woolworths chief marketing officer, Andrew Hicks, says the supermarket giant will look to connect its customers and national store chain to surfing as part of its expanded deal with Surfing Australia.
Woolworths chief marketing officer, Andrew Hicks, says the supermarket giant will look to connect its customers and national store chain to surfing as part of its expanded deal with Surfing Australia.
The retail giant this week extended its contract with the peak surfing body after agreeing an initial twelve-month partnership last September.
The renewed deal will include naming rights to the 10-event Woolworths Surfer Groms Comps, the 18-date State Junior Surfing Titles and the Australian Junior Surfing Team.
Woolworths will also continue as presenting partner of Surfing Australia TV, which is screened on the Nine Network's Go! Channel and Fox Sports. In addition, the deal will, add the ‘Woolworths Fresh Wave' award, a new best-and-fairest prize at all junior events, to its sponsorship portfolio.
Soli Bailey, a former Australian Indigenous Champion and current World Surf League qualifying series competitor, will also join six-time WSL winner, Steph Gilmore, as a Woolworths ambassador.
Woolies is also a supporting partner of a host of Surfing Australia programs, including the Australian Junior Surfing Titles, SurfGroms, the national High Performance Centre and the Australian Boardriders Battle series.
"With the expanded commitment, we’re pleased to be able to support more junior surfers in reaching their potential, as well as inspire a fresh wave of surfing talent to take a healthier path to their future success," said Woolworths CMO, Andrew Hicks.
"As the major junior events cross the country, we’re also looking forward to being able to connect our customers and store teams with the sport and to celebrate the next generation of champions in local communities in each state."
Surfing Australia last week became one of the first national rights holders in Australia to merge its digital and partnerships teams, with CEO Andrew Stark revealing that more than 50% of its revenue would be derived from partnerships and digital in the current fiscal year.