Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
The Alcohol Beverages Advertising Code (ABAC) will release specific guidelines for sponsorships later this year according to CEO Jayne Taylor.
Basketball Australia is undertaking a strategic review of the Women's National Basketball League (WNBL)and plans to significantly upgrade the league leading up to 2035.
Netball’s Melbourne Vixens and SIXT have extended for three years to keep the sponsor in the role of car rental partner.
The NRL’s Manly Sea Eagles have signed Ebury as its front-of-jersey sponsor for the team’s clash with the Warriors at Auckland’s Go Media Stadium this Saturday.
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