The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
The Alcohol Beverages Advertising Code (ABAC) will release specific guidelines for sponsorships later this year according to CEO Jayne Taylor.
Basketball Australia is undertaking a strategic review of the Women's National Basketball League (WNBL)and plans to significantly upgrade the league leading up to 2035.
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