Industry / People Related

Gemba makes key sponsorship hire

Sport and entertainment agency Gemba's new recruit, Hayden Northover, brings an emphasis on neuroscience and behavioural science to its sponsorship operations, as he becomes the new insights divisional manager.

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FARE blasts Woolworth Dry July sponsorship

Woolworth’s partnership with the Dry July Foundation has been attacked by leading health activist group, the Foundation for Alcohol Research and Education, which says the deal “is a cynical marketing exercise by BWS designed to push the Woolworths’ alcohol brand and normalise alcohol”.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?