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Raiders re-sign Huawei in major deal

The Canberra Raiders NRL club has announce it has renewed Huawei as its major sponsor for two years at a ceremony before tonight’s match against the Cronulla Sharks.

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Women’s Big Bash becomes standalone league

The fifth season of Cricket Australia’s Women’s Big Bash League will be a standalone competition, in a move that will benefit sponsors, teams, fans and broadcasters, says CA executive general manager of fan engagement, Anthony Everard.

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Turnstile gaining traction in Asia

Turnstile, the new sponsorship valuation methodology developed by sport and entertainment consultancy Gemba, has been appointed by DDMC Fortis, the commercial partner for the Asian Football Confederation (AFC), to assist with the measurement of its sponsorship assets.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?