Subscription content

Sponsorship News is a subscription-based news service. You must have a current subscription and be logged in to access this article:

Shell's Supercars VR campaign drives major results

Shell's first year as principal partner of the DJR Penske Supercars team generated 97% consideration to purchase, underpinned by a virtual reality activation from experiential agency Traffik which is set to be rolled out globally.

Login to access article

If you are not a subscriber and would like to arrange a free trial or subscription, please click on one of the buttons below.

Contact us

  • Address: PO Box Q519, QVB Post Office NSW 1230

  • Phone: (02) 9267 3800

  • Email:

Follow us