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Stadium Australia will keep its ANZ branding until 2018 following the bank's renewal of Australia's largest naming rights deal - at a price understood to be above the initial $4 million per year ANZ paid for the property in 2008.

ANZ sponsorship manager Hayley Smith told Sponsorship News that ANZ's alignment with the "premier stadium in Australia" had delivered on the bank's objectives and had provided "fantastic exposure" during the initial term of the deal.

Both ANZ and stadium management declined to discuss financial details of the deal, but insiders say it is north of the $4 million a year which was signed in 2008. That deal, which was due to expire next year, was worth around $31 million in total, a record in the Australian market for a naming rights sponsor.

ANZ's four-year renewal, which runs until the end of 2017, comes in the midst of the state government's plan to implement its Stadia Strategy, which lays out ambitious development plans for ANZ Stadium.

The stadium's schedule over the next 12 months includes State of Origin, Bledisloe Cup, NRL Grand Final, A-League All Stars and Asian Cup finals fixtures, which will see it reach a total of 48.3 million people, according to Repucom data.

Home to a host of sporting teams, the stadium had 1.6 million visitors in 2013, worth $100 million to the NSW economy, the stadium's managing director, Daryl Kerry, said.

Kerry said that, in conjunction with the five major sporting codes and governments, "we fully expect that, by 2017, ANZ Stadium will be well on the way to becoming the world's leading multi-purpose stadium."

ANZ Stadium is owned by the Australia Stadium Group, which ANZ in turn owns a 36.9% share in.

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