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With more than twenty speakers and eight innovative sessions, next week's Sponsorship News Conference in Sydney will be the most important event for the sponsorship sector this year – and now there’s even more reason to grab a ticket if you haven’t got yours yet.
Leading executives to feature include Nissan marketing director Geraldine Davys, Kayo chief marketing officer Carly Loder and World Surf League general manager Andrew Stark.
The Sponsorship News Conference will be held at the National Maritime Museum in Sydney on Thursday, March 21st. Tickets are now in final release – grab yours here
Dig into the strategy behind Australia's biggest new sponsorships
Senior marketers from Alinta Energy, Bankwest and Lendi will gather for a Q&A session that will explore the inner workings of three of the biggest recent deals in Australian sponsorship.
Alinta has just completed its first year as Cricket Australia's first principal partner, Bankwest has secured inaugural naming rights to the state-of-the-art Western Sydney Stadium and Lendi will debut as the new co-major partner of AFL premiers West Coast in 2019.
This session will also be a valuable resource for rights-holders to understand how sponsorship fits into wider brand strategy, how the sponsorships came to life and what makes a compelling sponsorship pitch.
Future-focused and insights-led
The 'Game Changers' Q&A panel will feature a who's-who of sports marketing influencers, including Kayo CMO Carly Loder, Cricket Australia executive general manager Antonia Beggs, NRL digital strategy leader Todd Hewitt and the World Surf League's local boss, Andrew Stark. The four leading executives will provide unique insights around changing fan behaviour and what the growth of digital means for sponsors and rights-holders.
Moderated by Havas Sport & Entertainment general manager Francis Coady, the session will also be one of the first chances to hear about the ground-breaking strategy being implemented by Kayo, the NRL and other innovative organisations.
Arts, culture and non-traditional partnerships in the spotlight
While sports sponsorship gets a lot of airplay, numerous brands have achieved their goals recently by focusing on arts, cultural and entertainment sponsorships.
The Sponsorship News Conference features two panels looking at recent successful initiatives in the arts and event space.
The 'Creative Value' panel will feature Australian Chamber Orchestra director of partnerships Leigh Brezler and Flight Centre Group's general manager of marketing for premium brands, Anna Burgdorf, discussing how the arts and cultural space can drive returns for sponsors.
On the 'Sponsorship for Social Impact' panel, not-for-profit partnerships expert Kate Dezarnaulds and Maritime Museum sponsorship boss Malcolm Moir will dig into how creative sponsorships can be used for staff engagement and cultural change, and other corporate goals.
A diverse array of sessions
The conference program is structured for variety and to provide actionable insights. With a mixture of Q&A panels throughout the day, delegates will be able to ask the questions that matter to their organisations.
The conference will also feature presentations on the state of the sponsorship sector from Nielsen's managing director of sport and media, Monique Perry, and delegates will gain access to industry-first research from QMS Sport and leading marketing agency Neuro-Insight.
Want something different? Adrian Baillargeon, the former head of sponsorship at multinational healthcare firm Bupa, will also stage a workshop tackling one of the industry's key issues – how to boost sponsorship ROI and team culture.
Where Australia's sponsorship industry meets
With many of Australia’s top sponsorship managers and rights-holders already attending, the Sponsorship News Conference will be Australia's biggest gathering of sponsorship industry professionals this year.
With no industry body representing sponsorship, the conference also serves as the de-facto networking space for executives from the sports, arts and cultural space, as well as sponsorship marketers, sports and entertainment agencies and government. The Conference also includes a sit-down lunch and post-event drinks – giving delegates ample time to meet their peers at one of Sydney’s iconic venues.
If you haven't got your tickets for the event you can grab yours here