Sponsorship News is putting together a top lineup of speakers for our Brisbane conference in August, for what will be a ground breaking event for Australian sponsorship and sports marketing professionals.

Jo Kearney, the chief of community and corporate affairs for Australia’s largest member-owned credit union, CUA, will discuss the significant return on investment in brand awareness and new business delivered by its principal partnership with the Brisbane Heat in the Big Bash League. The session will cover the thinking behind the move into a national sponsorship and how it helped drive record levels of new business for the organisation.

The partnership featured new technologies developed by the Brisbane Heat, including a virtual reality app, as well as a range of joint leveraging initiatives. Head of commercial, Phil Rigby from the Heat, will look at how these activations were developed.

Sponsorship academic and experienced practitioner, Lenny Vance, will outline why measurement can't stop at brand exposure or awareness, and how to discover the knock-on effects of sponsorship that can lead to tangible sales. His recent PhD on the impact of sponsorship on brand equity at the University of Sunshine Coast, will reveal how consideration, advocacy and goodwill can be tracked and capitalised on.

Dr Sarah Kelly a senior lecturer in law and marketing at the University of Queensland will sponsorship measurement, ambush marketing, consumer behaviour and sports law and governance. She has written extensively on best-practice sponsorship measurement, and will bring a global perspective to the challenges of ROI.

A speaker from Nielsen Sports will look at the latest in sponsorship analytics and international trends, drawn from the company’s global operations. Nielsen Sports has presented at our last two conferences and always provide comprehensive, up to minute view of latest trends in the sector.

Danielle Smith is uniquely placed to discuss the challenges and opportunities of Australia's evolving sports landscape. A board director and chief operating officer of NRL powerhouse the Melbourne Storm since 2013, Smith is also the foundation CEO of the Sunshine Coast Lightning, which last month became the first-ever champion of Netball Australia's Super Netball competition.

She will discuss how the Lightning went from a Sunshine Coast start-up to the competition's first-ever winner, the proposition of the Storm-Lightning becoming one of Australia's first 'multi-sport' super clubs, and the implications for sponsors.

Hyundai is the principal partner of the Queensland Performing Arts Centre, the venue sponsor of our Brisbane conference. Martin Him, regional general manager from Hyundai will discuss its long-term partnership with the cultural centre and provide insights into a raft of new initiatives to leverage the sponsorship.

Surfing Australia has combined its partnerships and digital teams to create a new ten-person department, in a move that will give it an edge in a "seriously competitive landscape" according to CEO Andrew Stark. Stark will discuss what triggered the restructure and what other measures Surfing Australia is taking to future-proof its sponsorship program.


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We will be announcing more speakers over the coming weeks but save Tuesday August 29 in your diary for the first Sponsorship News Brisbane conference.

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