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RAA sponsors Adelaide Strikers after insurance slot freed up

Friday, 22 Aug 2025 09:17am

The South Australian Cricket Association (SACA) has signed RAA to sponsor the Adelaide Strikers’ BBL and WBBL teams.

Western Sydney Lakes leans into the oars to back Paddle Australia and the ICF Slalom World Championships

Friday, 22 Aug 2025 09:17am

Paddle Australia has secured Western Sydney Lakes to sponsor the 2025 ICF Slalom World Championships in Penrith.

Yamaha stays on track with Supercross renewal

Friday, 22 Aug 2025 09:16am

Yamaha Motor Australia has renewed with this year’s Boost Mobile Australian Supercross Championship.

Step One joins path to basketball future with Ford Aussie Hoops backing

Friday, 22 Aug 2025 09:15am

Step One has signed as a sponsor of Ford Aussie Hoops which is Basketball Australia’s (BA’s) grassroots program for children aged 5 to 10.

Newcastle Jets extend BarTV Sports and Newcastle Herald media deals

Friday, 22 Aug 2025 09:14am

The Newcastle Jets have renewed with BarTV Sports which will continue to provide live radio streaming of home matches for the A-Leagues 2025/26 seasons.

Sponsorship Industry Jobs

Friday, 22 Aug 2025 09:10am

Below are some job ads we found that might be of interest.

Dabble takes darts naming rights to PDC ANZ Premier League

Thursday, 21 Aug 2025 09:36am

The Professional Darts Corporation (PDC) and TEG Sport have signed betting app Dabble to take naming rights to the PDC ANZ Premier League.

Supercars, Pizza Hut game to promote Bathurst 1000

Thursday, 21 Aug 2025 09:35am

Supercars has partnered with Pizza Hut to launch an augmented reality (AR) racing game in a national promotion ahead of the 2025 Bathurst 1000.

South East Melbourne Phoenix adds STANLEY Tools, SA1NT to roster

Thursday, 21 Aug 2025 09:34am

STANLEY Tools has signed a new sponsorship with the South East Melbourne Phoenix for the NBL26 season.

WNBL announces 10th team plans – sees commercial potential booming

Thursday, 21 Aug 2025 09:33am

The Women’s National Basketball League (WNBL) has called for expressions of interest in a 10th team licence after announcing that Tasmania will field a side in the 2026/27 season.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Toyota in new sponsorship vehicle: Night At concerts in three states

Monday, 04 Aug 2025 09:04am

Toyota Australia will be presenting partner of the growing Night At concert series after it signed a sponsorship covering three locations this year.

Uni of Sydney re-enrols with Opera House

Tuesday, 29 Jul 2025 09:17am

The University of Sydney has joined with the Sydney Opera House again to back public events, educational programs and community access.

NSW State Library, Sydney Writers’ Festival combine for year-round events

Tuesday, 29 Jul 2025 09:15am

Sydney Writers’ Festival has partnered the State Library of NSW to launch a year-round event program beginning in September.

INEOS Automotive commits Grenadier utes to Rural Aid operations

Thursday, 24 Jul 2025 09:53am

INEOS Automotive has partnered with Rural Aid and will provide vehicles to support disaster and mental health response across regional Australia.

Platypus floats Gen Z loyalty campaign on live music

Friday, 18 Jul 2025 10:26am

Platypus Shoes has launched a new loyalty program in partnership with Connect by Live Nation.

The Partner Group expands client base, leveraging agile model

Wednesday, 13 Aug 2025 09:10am

The Partner Group has added new clients, secured reappointments and renewed long-term contracts as the sports and entertainment marketing agency expands its work with brands and rights holders.

Kim Anderson to step down as Octagon Australia MD

Wednesday, 30 Jul 2025 09:54am

Octagon Australia MD, Kim Anderson, will leave her post after a brief tenure, citing a compelling opportunity outside the agency.

Hockey Australia flicks sponsorship responsibility to Blair Crouch

Thursday, 24 Jul 2025 09:53am

Hockey Australia (HA) has appointed experienced sports executive Blair Crouch as chief partnerships officer.

Gilbert-Smith launches strategy consultancy Occam, promises short path to success

Monday, 21 Jul 2025 09:22am

Former Nine executive and experienced sponsorship strategist Jamie Gilbert-Smith has launched Occam Strategy & Consulting and will seek clients in the rights holder and media sectors.

EngageRM, Agilitek combine to offer better fan data

Thursday, 26 Jun 2025 09:33am

EngageRM has joined data specialist Agilitek Solutions to offer fan engagement and customer data tools to the sports and entertainment sectors.

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	Nutritional Supplement Partner





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