Brisbane 2032's $1.7bn sponsorship target will test brand appetite for long-term deals Wednesday, 14 Oct 2026 Brisbane 2032 is targeting an estimated $1.7 billion in domestic commercial revenue as it prepares to sell six-year sponsorship agreements in a market where many brands have yet to begin planning for the games. Read more
Adobe added to snapshot of Australian Open AI tech Wednesday, 14 Oct 2026 Tennis Australia (TA) has signed Adobe as Australian Open (AO) AI marketing and creativity partner. Read more
SP Lager extension adds froth to PNG Chiefs’ NRL trajectory Wednesday, 14 Oct 2026 SP Lager has extended its PNG Chiefs sponsorship adding alcoholic beverage rights at home fixtures. Read more
Sponsor summit goes higher as Hockey Australia plots path to Brisbane 2032 Wednesday, 14 Oct 2026 Hockey Australia has boosted its annual partner summit attendance by 50% to bring nearly 50 representatives from its commercial network on the sport’s path to LA 2028 and the Brisbane 2032 Olympic Games. Read more
Lendux nets Adelaide United Women's front-of-shirt spot Wednesday, 14 Oct 2026 Adelaide United FC has signed Lendux as A-League Women's Major Sponsor for two years. Read more
Australian MotoGP on the move, scoops up Red Bull for naming rights Tuesday, 13 Oct 2026 Red Bull has taken naming rights to the Australian MotoGP Grand Prix for 2027 and 2028. Read more
NBL, WNBL launch Locker Room to court increased commercial interaction Tuesday, 13 Oct 2026 The NBL has launched an executive networking program covering both men’s and women’s competitions. Read more
Sydney Thunder changes shirts as ColCap revises nine-year deal Tuesday, 13 Oct 2026 ColCap Financial Group will replace its Homestar Finance brand on the front of Sydney Thunder’s WBBL and BBL playing shirts after the extension of its long-running sponsorship. Read more
Brisbane Roar Women engineer seventh season with Ausenco backing Tuesday, 13 Oct 2026 Ausenco will remain on the Brisbane Roar Women’s shirt front for the seventh consecutive A-League season. Read more
Westpac joins the party with brand BankSA for Adelaide Fringe 2027 Monday, 12 Oct 2026 Westpac will use BankSA's long-running Adelaide Fringe sponsorship to expand its customer marketing nationally. Read more
