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Australia risks falling behind as AI becomes mainstream in US business
Australian businesses risk falling behind their US counterparts in artificial intelligence adoption according to Cielo House MD Britt Niven.
Latest News
Deadly Choices joins Newcastle Knights to fight for better health choices
The NRL’s Newcastle Knights have partnered Deadly Choices to deliver health promotion programs and community initiatives.
Sea Eagles, TAFE Queensland lead online move to expand education ventures nationally
The NRL’s Manly Warringah Sea Eagles have moved their Sports Business Academy to a national focus via new partnership with TAFE Queensland.
US credit card brands dominated global sports sponsorships in 2025
Visa, Mastercard and American Express accounted for a significant share of sponsorship spending in 2025, according to GlobalData’s Sponsorship Sector Report – Financial Services – Payments 2026.
CyberCX spreads web of protection over Rugby Australia assets again
CyberCX has extended as cyber security partner to Rugby Australia (RA) in a deal that covers the Wallabies and Wallaroos national teams.
Ord Minnett ups investment with Water Polo Australia for World Cup Finals
Ord Minnett has expanded its Water Polo Australia (WPA) sponsorship to become a national partner to the 2026 World Aquatics Water Polo World Cup Finals in Sydney.
Nippy’s quick to extend Adelaide 36ers deal
Nippy’s has extended it Adelaide 36ers sponsorship for three years.
Hawks use on-field height to view big picture, see global brands eyeing key apparel asset
The AFL’s Hawthorn Football Club is is targeting international brands as it searches for a replacement front-of-guernsey sponsor according to chief commercial officer Jo Gilbert.
Starward Whisky scrums down with Wallabies, Wallaroos for Rugby World Cups
Rugby Australia (RA) has signed a multi-year sponsorship with Melbourne-based distillery Starward Whisky.
VAFA signs up Revo Fitness to take Elsternwick Park Oval 1 naming rights
Gym network Revo Fitness has secured naming rights to the Victorian Amateur Football Association’s (VAFA) Elsternwick Park Oval 1 for four years.
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