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Aurizon still on track for Queensland Firebirds, Netball Queensland to 2029

Wednesday, 10 Jun 2026 10:06am

Aurizon has extended as Principal Partner to the Queensland Firebirds and a Major Partner with Netball Queensland (NQ) to 2029.

Hockey Australia boss David Pryles steps down

Wednesday, 10 Jun 2026 10:05am

Hockey Australia (HA) CEO, David Pryles has resigned after four and a half years in the job.

Football Australia renews M.J. Bale to fashion Socceroos cup tilt

Wednesday, 10 Jun 2026 10:04am

M.J. Bale has renewed its Football Australia (FA) sponsorship to continue as official tailor of the Socceroos ahead of the FIFA World Cup.

Eastern Guruma signs with West Coast Eagles AFLW, backs youth initiatives

Wednesday, 10 Jun 2026 10:00am

The West Coast Eagles have partnered Eastern Guruma which will back the club’s AFLW team, Naitanui Academy and Soar program.

Soccer World Cup audience has appetite for burgeoning engagement – Nielsen survey

Tuesday, 09 Jun 2026 08:57am

Australian interest in the FIFA World Cup has increased to 40%, up from 33% a year ago, adding an estimated 1.6 million fans ahead of the 2026 tournament which kicks off on Thursday.

Element Live Productions ups the volume for Sea Eagles’ gameday experience

Tuesday, 09 Jun 2026 08:56am

The NRL’s Manly Warringah Sea Eagles have signed Element Live Productions as event solutions partner for the current season.

Nomadic Off-Road Campers puts Dolphins deal on wheels of adventure

Tuesday, 09 Jun 2026 08:55am

The NRL’s Dolphins have signed Nomadic Off-Road Campers in a two-year sponsorship that will be leveraged on community engagement and adventure lifestyle.

Broadscope makes clean deal with the Dons

Tuesday, 09 Jun 2026 08:54am

The Essendon Football Club has signed facility services provider Broadscope as cleaning partner.

Twilio points to AI as smart way to drive fan engagement

Friday, 05 Jun 2026 09:40am

Twilio advises sporting bodies to investigate AI tools and customer data platforms to meet rising fan expectations ahead of the FIFA World Cup.

VB’s prized private jet trip to Melbourne Origin match eyes mid-week marketing coup

Friday, 05 Jun 2026 09:37am

Beer label VB and agency TGI Wildcard have launched a State of Origin game two promotion called VB Thirst Class.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Sponsorship for this year’s Melbourne Royal Show already rising post restructure

Thursday, 04 Jun 2026 09:39am

The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.

Fourth ‘Put a Cap on Breast Cancer’ launched by JAX Tyres & Auto

Thursday, 04 Jun 2026 09:36am

JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.

Cronulla Jazz & Blues Festival hitches a ride from Century Freight

Wednesday, 27 May 2026 09:18am

Century Freight has signed as a tier-two Major Sponsor of the 2026 Cronulla Jazz & Blues Festival which is one of Sydney’s largest free music events.

Darwin Street Art Festival gets big lift from Kennards Hire

Tuesday, 26 May 2026 09:14am

Kennards Hire has become the first equipment partner of the Darwin Street Art Festival.

Afterpay naming rights deal came through practical utility – Legends Global

Thursday, 21 May 2026 09:26am

Afterpay naming rights deal came through practical utility – Legends Global.

Hockey Australia boss David Pryles steps down

Wednesday, 10 Jun 2026 10:05am

Hockey Australia (HA) CEO, David Pryles has resigned after four and a half years in the job.

Tennis Australia plucks NRL boss Abdo to serve future growth

Wednesday, 27 May 2026 09:19am

Andrew Abdo will be the new CEO of Tennis Australia (TA) after a global recruitment search attracted 150 applicants.

Ticketek Entertainment Group changes CEO to meet new challenges

Friday, 22 May 2026 09:31am

Ticketek Entertainment Group (TEG) has announced that group CEO Brad Banducci will step down at the end of May.

Budget nudges gambling reform with funding details

Thursday, 14 May 2026 09:00am

The Albanese government’s Federal Budget has added new detail to its gambling reform agenda to include funding for enforcement, online regulation and harm minimisation.

Red Bull butts IWIY studio drinks supply into Origin content contract

Thursday, 14 May 2026 08:59am

Creative production studio I Want It Yesterday (IWIY) has expanded ties with Red Bull Australia after producing social-led content for the brand’s State of Origin campaign dubbed Mates of Origin.

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Sponsor	Type	Recipients
Niterra	Coaches Partner
	Official Building Partner
	Platinum Partner
	Major Partner
	Elite Partner
	Co-Major Partner
	Apparel Partner

	Green Energy Partner
	Principal Partner
	Naming Rights

	Premium Partner
	Airline Partner and Presenting Partner
	Gold Partner
	Gold Partner
	Major Partner
	Premier Partner
	Executive Partner
	Executive Partner
	Major Partner
	Premium Partner
	Official Partner

	Principal Partner

	Energy Drink Partner


	Apparel Partner

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