Ares swings higher, AWS and Fortinet renew for 2027 Australian Open golf Monday, 02 Nov 2026 06:05am Ares Management has upgraded its Australian Open golf sponsorship to become a Major Partner while Amazon Web Services (AWS) and Fortinet have renewed for another year. Read more
Melbourne Stars sparkle as Mimosa Homes sign, Intrepid Travel renews Monday, 02 Nov 2026 06:04am Mimosa Homes has signed a two-season sponsorship with the Melbourne Stars covering the WBBL and BBL teams. Read more
Canterbury-Bankstown recharges Geely deal with move to lower back of jersey Monday, 02 Nov 2026 06:03am Geely Auto Australia has upgraded with the Canterbury-Bankstown Bulldogs for the 2027 and 2028 NRL seasons. Read more
Brisbane Heat renews Queensland Country Bank, Poolwerx sponsorships Monday, 02 Nov 2026 06:02am Queensland Country Bank has extended as Principal Partner to the Brisbane Heat for the 2027/28 WBBL and BBL seasons. Read more
Sponsorship saves the day for Cricket Australia after $20m loss from short test matches Friday, 30 Oct 2026 09:09am Cricket Australia (CA) lost $20 million when two Ashes Tests finished in two days but stronger-than-expected sponsorship backing helped offset the shortfall. Read more
Hungry Jack’s half-time show put McDonald’s in the frame Friday, 30 Oct 2026 09:08am A recent A-League broadcast highlighted one of the challenges of sports sponsorship as rival fast-food brands, Hungry Jack’s and McDonald’s appeared in the same television segment despite holding separate sponsorship rights. Read more
Youi’s Big Bash whopper deal covers both leagues, five clubs Friday, 30 Oct 2026 09:07am Youi has boosted its sports sponsorship portfolio with an agreement covering both Big Bash competitions and five of the eight clubs. Read more
adidas steps on NRL accelerator, adds Melbourne Storm in third club deal Friday, 30 Oct 2026 09:06am Melbourne Storm has signed adidas as its new apparel partner in multi-year deal from 2027. Read more
Warriors pull out the clubs, extending TAB hospitality partnership to golf Friday, 30 Oct 2026 09:05am The New Zealand Warriors and TAB will expand their corporate hospitality activities beyond the NRL season. Read more
South East Phoenix to wear TRADIE on shorts again as rival Step One renews NBL deal Friday, 30 Oct 2026 09:03am TRADIE has extended with South East Melbourne Phoenix to NBL28. Read more
