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Demons in the detail – sponsor exit puts due diligence in sector focus

Monday, 31 Aug 2026 09:34am

Rights holders must undertake strong due diligence when assessing prospective sponsors that do not have an established commercial record, according to industry sources.

Brisbane Heat hands naming rights to Celebrity First Ball in timely deal with SEIKO

Monday, 31 Aug 2026 09:33am

SEIKO will sponsor the Brisbane Heat’s Celebrity First Ball activation at every home match this season.

Kaylee McKeown joins Under Armour ambassador team through to Olympics

Monday, 31 Aug 2026 09:32am

Under Armour will sponsor Olympic swimmer Kaylee McKeown for three years running through the Los Angeles 2028 Olympic Games.

Sponsorship News Highlights - 30 August, 2026

Monday, 31 Aug 2026 09:31am

UK soccer’s Premier League shirt revenue projected to rise despite gambling ban

Friday, 28 Aug 2026 09:06am

The UK Premier League’s front-of-shirt sponsorship revenue is projected to increase 1.7% to US$504.22 million (AU $701.83 million) in 2026-27 despite the competition’s ban on gambling brands occupying the asset according to GlobalData.

Gemba probe finds women’s sport delivers stronger sponsor consideration

Friday, 28 Aug 2026 09:05am

Women’s sport and entertainment can generate stronger brand consideration among engaged fans than those in men’s properties according to new Gemba research.

Marketing spend gets boost ahead of wagering brand curbs – Tabcorp report

Friday, 28 Aug 2026 09:04am

Tabcorp increased its advertising and promotional expenditure by 2.9% to $131.2 million in FY26 ahead of new federal restrictions on wagering advertising and sports sponsorship.

Port Adelaide signs FertilitySA deal which doubles support for state’s AFL and AFLW

Friday, 28 Aug 2026 09:03am

FertilitySA has expanded its state AFL commercial links by signing with the Port Adelaide Football Club in a deal covering both AFL and AFLW teams.

Netball World Cup books Destination Sport to move all tournament teams

Friday, 28 Aug 2026 09:02am

Destination Sport has secured the travel logistics contract for the 16 competing teams, tournament officials and guests at the Netball World Cup Sydney 2027.

Sponsorship Industry Jobs

Friday, 28 Aug 2026 09:01am

Below are some job ads we found that might be of interest.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

Melbourne Symphony Orchestra anniversary to blossom LVLY deal

Monday, 24 Aug 2026 09:03am

The Melbourne Symphony Orchestra (MSO) has signed LVLY as florist partner for its 120th anniversary year.

Government unveils detail of watered-down gambling reforms

Friday, 21 Aug 2026 09:52am

The federal government has announced its long-awaited gambling reforms in parliament.

Rural Aid counts more farm recovery volunteers as Alliance joins patrons

Thursday, 20 Aug 2026 09:03am

Allianz Australia has committed to a three-year Rural Aid partnership.

Rural Aid programs get full tanks again in Ampol extension

Tuesday, 18 Aug 2026 09:02am

Ampol has extended its backing for Rural Aid for three years.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

Jamie Durie snapped up as first EZVIZ Australian brand ambassador

Wednesday, 05 Aug 2026 09:02am

EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.

Bupa steps up to present Disability Sports Australia’s Every Body Moves

Monday, 03 Aug 2026 09:02am

Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.

SEN in shout out for Fight Cancer Foundation’s 2026 Footy Colours Day

Friday, 31 Jul 2026 09:02am

Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.

Morgans Financial upgrades to Patron of Rural Aid

Friday, 24 Jul 2026 09:02am

Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.

Gemba probe finds women’s sport delivers stronger sponsor consideration

Friday, 28 Aug 2026 09:05am

Women’s sport and entertainment can generate stronger brand consideration among engaged fans than those in men’s properties according to new Gemba research.

Existing gambling deals are big test for rights holders in meeting new rules

Tuesday, 25 Aug 2026 09:04am

Sporting organisations are seeking clarity on whether options, rebranding and other changes to existing wagering sponsorships could cost them protection under Australia’s new gambling advertising laws.

Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Friday, 21 Aug 2026 09:53am

Australia’s sponsorship market has softened over the past two months with brands taking longer to make decisions according to Ryan Sanderson.

Bastion combines BUNTIN US operations to offer more services

Friday, 21 Aug 2026 09:51am

Australian agency Bastion has merged its US business with Nashville’s BUNTIN.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Thursday, 06 Aug 2026 09:04am

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.

Brands now demand measurable outcomes and more: IMG

Wednesday, 05 Aug 2026 09:05am

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.

AI-powered data analysis launched by Bastion Insights – with expert human backup

Monday, 03 Aug 2026 09:04am

Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.

M+C Saatchi ANZ execs set to go it alone in management buyout after challenging period

Thursday, 23 Jul 2026 09:04am

M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.

More industry/people related articles

Sponsor	Type	Recipients
	Official Partner
	Official Partner
	Official Partner
	Official Partner
	Partner
	Official Coffee Partner
	Official Apparel Supplier
	Strategic Partner
	Partner
	Official Broadcast Partner
	Team Partner
	Partner
	Partner
	Major Sponsor
	Sponsor
	Government Partner
	Official Automotive Partner
	Premium Partner
	Premium Partner
	Premium Partner
	Presenting Partner
	Major Sponsor
	Major Sponsor
Fitness Warehouse Commercial	fitness equipment partner
mycar Tyre & Auto
mycar Tyre & Auto
	Naming Rights
Your Nursing Agency (YNA)	Major Partner
	Naming Rights
	Major Partner

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