The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.
Bastion and Social Protect have launched a new safety solution to protect creator-led marketing via social media.
The Victorian Amateur Football Association (VAFA) has added St Andrews Beach Brewery to its sponsor roster in a two-year deal.
JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.
Suncorp is to relinquish naming rights to the Super Netball competition after a decade.
The AUSX Supercross Championship has launched an AI-powered platform to enhance fan interaction and provide real-time insights for its sponsors.
Wheelchair Rugby Australia (WRA) has signed etrainu as its education partner.
Sunshine Plaza is sponsoring the Sunshine Coast Lightning in a deal that will bring the full playing group into the shopping centre for the rest of this season.
Aussie selected soccer teams Melbourne Victory and Western Sydney Wanderers for its return to sport sponsorship because of their strong community connections and grassroots reach.
Football Australia (FA) has signed Coca-Cola as beverage partner to national sides the Socceroos and Matildas.
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