Clubs are under pressure to integrate sponsor logos more carefully into jersey designs as fans become more selective about the merchandise they buy, according to Ryan Ellul.
The Canterbury-Bankstown Bulldogs have extended their ShoeGrab sponsorship for the current NRL season.
Keri Juice sponsors the Brisbane Lions for the current AFL season with its branding appears on the team’s playing and training shorts.
The AFL’s Essendon Football Club has signed smart home security specialist Ring for the current season.
The Sydney Swans have extended their realestate.com.au sponsorship to the end of the 2029 AFL and AFLW seasons.
Sydney Rugby Union has closed a naming rights deal for the Shute Shield competition with Blue Crane Capital.
The AFL has listed its new sponsorships and renewals for the 2026 Premiership season.
Basketball’s Perth Wildcats are continuing to build supporter engagement through their two-year Flight Centre deal.
HCLTech will support Hockey Victoria’s to launch of its Melbourne Cobras teams ahead of their debut in the Hockey One League this season.
European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.
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