Dragons fire up for $1.2m front-of-jersey dash as Squadron Energy flicks the off switch Tuesday, 20 Oct 2026 St George Illawarra Dragons are seeking a replacement Major Partner after Squadron Energy confirmed it will not renew when its three-year sponsorship ends this month. Read more
Fremantle Football Club deal makes it a Hyundai AFL trifecta Tuesday, 20 Oct 2026 Hyundai has secured the upper-back of guernsey branding spot with the Fremantle Football Club’s AFL and AFLW teams. Read more
Now, Jets wear Ford on their sleeve as more auto brands move to make mark in the A-League Tuesday, 20 Oct 2026 Ford Australia has taken the sleeve spot on the Newcastle Jets’ A-League Men’s jerseys for 2026/27. Read more
Ford bounces higher to become WNBL Presenting Partner Tuesday, 20 Oct 2026 Ford Australia has upgraded its WNBL sponsorship to Presenting Partner for 2026/27 after two seasons as Major Partner. Read more
Carnival Cruises into Dolphins sponsorship – Banter navigates the journey Monday, 19 Oct 2026 Banter identified the Dolphins as the right target for Carnival Cruise Line after it was appointed to manage the company's sponsorship portfolio. Read more
GWM motors in to take Parramatta Eels sleeve spot, Sigenergy signs as solar battery partner Monday, 19 Oct 2026 The Parramatta Eels NRL and NRLW have signed GWM as a sponsor for next season with its logo to appear on the sleeves of both teams’ playing jerseys. Read more
South East Phoenix renew Zeller as financial firm goes global Monday, 19 Oct 2026 Zeller has renewed as a Major Partner of South East Melbourne Phoenix for two years. Read more
Auckland FC players, staff will step into matchdays with Barkers style Monday, 19 Oct 2026 Barkers will outfit Auckland FC players and staff for matchday arrivals in a two-year deal from the 2027/28 A-League Men season. Read more
Australian Diamonds, First Nations netball teams get Priceline Pharmacy tonic in upgrade Friday, 16 Oct 2026 Priceline Pharmacy has expanded with Netball Australia to become Principal Partner of the Australian Diamonds. Read more
NBA bounces IM8 into deal covering Australia, southeast Asia Friday, 16 Oct 2026 IM8 has secured NBA nutrition sponsorship rights across Australia and eight southeast Asian markets in a multiyear signing. Read more
