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MegaRanch puts skates on sponsorship to push action sport revival

Tuesday, 28 Jul 2026 09:16am

MegaRanch is stepping up its commercial push as it seeks new brand partners to support athlete development and wider participation.

Melbourne City FC deal to show off GAC Australia car models

Tuesday, 28 Jul 2026 09:15am

GAC Australia has signed on as automotive partner to Melbourne City FC in a multi-year deal starting from the 2026/27 season.

New Era as long-term associate becomes full Port Adelaide sponsor

Tuesday, 28 Jul 2026 09:14am

Port Adelaide has signed New Era as its headwear partner covering both AFL and AFLW teams.

Big VÖOST for Sydney FC players and fans

Tuesday, 28 Jul 2026 09:13am

Sydney FC will be sponsored by Procter & Gamble’s vitamin and electrolyte brand VÖOST for the 2026-27 A-Leagues season.

Embedded customer segmentation is crucial to Marvel Stadium seven-day strategy – Gemba

Monday, 27 Jul 2026 09:04am

Marvel Stadium has embedded a customer segmentation framework in pursuit of establishing itself as a year-round destination.

More Telecom redials Sydney FC deal for coming season

Monday, 27 Jul 2026 09:03am

Sydney FC has re-signed More Telecom for the 2026-27 A-League season.

Club leaders targeted in Golf Australia, AICD governance classes

Monday, 27 Jul 2026 09:02am

Golf Australia and the Australian Institute of Company Directors (AICD) have launched a national governance education program to improve leadership across the sport’s clubs.

Sponsorship News Highlights - 26 July, 2026

Monday, 27 Jul 2026 09:01am

Leagues told to reward sponsor loyalty, not limit it

Friday, 24 Jul 2026 09:07am

HIF has used the 15-year milestone of its Perth Wildcats basketball deal to call on sporting leagues to do more to encourage long-term sponsorships.

MOVA says Essendon AFLW addition is smart move as Aussie launch expands

Friday, 24 Jul 2026 09:06am

MOVA chose the Essendon Football Club for its first Australian sports sponsorship because of the club's national reach and commercial network, with national account manager, Peter Michael telling Sponsorship News that support for both the AFL and AFLW teams was planned from the beginning.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

Morgans Financial upgrades to Patron of Rural Aid

Friday, 24 Jul 2026 09:02am

Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.

Adelaide Fringe shows big benefits from its open access model

Tuesday, 21 Jul 2026 09:01am

The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.

Emporium Hotels South Bank swings behind Queensland Symphony Orchestra

Friday, 10 Jul 2026 08:33am

Queensland Symphony Orchestra (QSO) has signed Emporium Hotels South Bank as a supporting partner to its 2026-27 Maestro Series.

Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

Sponsorship for this year’s Melbourne Royal Show already rising post restructure

Thursday, 04 Jun 2026 09:39am

The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.

Fourth ‘Put a Cap on Breast Cancer’ launched by JAX Tyres & Auto

Thursday, 04 Jun 2026 09:36am

JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.

Cronulla Jazz & Blues Festival hitches a ride from Century Freight

Wednesday, 27 May 2026 09:18am

Century Freight has signed as a tier-two Major Sponsor of the 2026 Cronulla Jazz & Blues Festival which is one of Sydney’s largest free music events.

Darwin Street Art Festival gets big lift from Kennards Hire

Tuesday, 26 May 2026 09:14am

Kennards Hire has become the first equipment partner of the Darwin Street Art Festival.

Afterpay naming rights deal came through practical utility – Legends Global

Thursday, 21 May 2026 09:26am

Afterpay naming rights deal came through practical utility – Legends Global.

M+C Saatchi ANZ execs set to go it alone in management buyout after challenging period

Thursday, 23 Jul 2026 09:04am

M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.

Cross exit leads to NSW Rugby League outsourcing sponsorship to International Quarterback

Thursday, 23 Jul 2026 09:02am

NSW Rugby League has restructured part of its commercial operations.

Reibel takes Cowboys credits to assume QRL leadership role

Wednesday, 22 Jul 2026 09:02am

Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.

Nine boss’s opening gambit ensured massive $5.3bn NRL broadcast deal says Colin Smith

Monday, 13 Jul 2026 09:04am

Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.

Dragons appoint Simone Errey to fire up commercial strategy

Monday, 13 Jul 2026 09:02am

St George Illawarra Dragons have anointed Simone Errey as club chief commercial officer.

ACT Greens target gambling ads ban at GIO Stadium

Tuesday, 07 Jul 2026 09:04am

The ACT Greens have called on the territory government to introduce their own gambling advertising reforms.

Westpac sponsorship restructure questioned after Cunningham departure

Monday, 06 Jul 2026 09:04am

Westpac has integrated sponsorship into its media team which the banking giant says will sharpen marketing focus.

Supporter to CEO – Anthony Radich in Glory departure

Monday, 06 Jul 2026 09:02am

Perth Glory CEO Anthony Radich will leave the A-League club later this month, bringing to an end a 29-year association that began as a supporter when the club was founded in 1996.

Pat Cunningham departs Westpac in the wake of marketing redirection

Friday, 03 Jul 2026 09:05am

Westpac head of sponsorship Pat Cunningham leaves the bank on this week after 16 years following the restructure of its marketing division.

Fossil fuel sponsorships involving children facing fresh scrutiny

Wednesday, 01 Jul 2026 09:04am

Comms Declare has called for a Senate Inquiry into fossil fuel sponsorships and sector-funded programs targeting children.

More industry/people related articles

Sponsor	Type	Recipients


	Healthcare Provider



	Partnership
	Major Partner
	Major Sponsor



	Partnership
	Partnership
	Coffee Partner
	Partnership
	Partnership


	Educatino Partner
	Beer and Cider Parnter


	Apparel Partner
	Partnership
	Official Bank of the Australian Open
	Beer Partner

	Partnership

Recent sponsorship database changes

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