Latest News

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

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Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

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FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

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Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

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TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

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MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

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National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

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Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

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Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

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ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

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Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

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ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

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Sponsorship for this year’s Melbourne Royal Show already rising post restructure

Thursday, 04 Jun 2026 09:39am

The Melbourne Royal Show (MRS) has already recorded a 10% rise in sponsorship for the 2026 edition and its executive GM Hannah von Bibra credited centralised decision-making for the improvement.

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Fourth ‘Put a Cap on Breast Cancer’ launched by JAX Tyres & Auto

Thursday, 04 Jun 2026 09:36am

JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.

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Cronulla Jazz & Blues Festival hitches a ride from Century Freight

Wednesday, 27 May 2026 09:18am

Century Freight has signed as a tier-two Major Sponsor of the 2026 Cronulla Jazz & Blues Festival which is one of Sydney’s largest free music events. 

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Darwin Street Art Festival gets big lift from Kennards Hire

Tuesday, 26 May 2026 09:14am

Kennards Hire has become the first equipment partner of the Darwin Street Art Festival.

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Afterpay naming rights deal came through practical utility – Legends Global

Thursday, 21 May 2026 09:26am

Afterpay naming rights deal came through practical utility – Legends Global.

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JBWere backs promising musicians in ACO Collective deal

Wednesday, 20 May 2026 08:58am

The Australian Chamber Orchestra (ACO) has signed JBWere as the new Principal Partner of ACO Collective.

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Kennards Hire marks two decades in the saddle supporting Life Cycle fundraisers for young cancer sufferers

Friday, 15 May 2026 09:31am

Kennards Hire has marked 20 years supporting Life Cycle that in turn backs Canteen WA.

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Victoria commits $81.1m in budget boost to creative sector

Friday, 08 May 2026 09:37am

The Victorian government has committed $81.1 million in new funding for the creative industries in the 2026-27 State Budget.

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ACT Greens target gambling ads ban at GIO Stadium

Tuesday, 07 Jul 2026 09:04am

The ACT Greens have called on the territory government to introduce their own gambling advertising reforms.

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Westpac sponsorship restructure questioned after Cunningham departure

Monday, 06 Jul 2026 09:04am

Westpac has integrated sponsorship into its media team which the banking giant says will sharpen marketing focus.

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Supporter to CEO – Anthony Radich in Glory departure

Monday, 06 Jul 2026 09:02am

Perth Glory CEO Anthony Radich will leave the A-League club later this month, bringing to an end a 29-year association that began as a supporter when the club was founded in 1996.

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Pat Cunningham departs Westpac in the wake of marketing redirection

Friday, 03 Jul 2026 09:05am

Westpac head of sponsorship Pat Cunningham leaves the bank on this week after 16 years following the restructure of its marketing division.

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Fossil fuel sponsorships involving children facing fresh scrutiny

Wednesday, 01 Jul 2026 09:04am

Comms Declare has called for a Senate Inquiry into fossil fuel sponsorships and sector-funded programs targeting children.

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SEN strengthens commercial team, announces Mavericks GM departure

Monday, 29 Jun 2026 08:20pm

Sports Entertainment Network (SEN) has appointed Nick Flood as Victorian sales director and Jimmy Kerr as head of commercial for NSW.

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Sport sponsors need verified fan behaviour, not more data – Hopkins

Monday, 29 Jun 2026 09:04am

Sports organisations should shift focus from collecting more fan data to proving what supporters actually do if they are to deliver greater value to sponsors according to former Optus chief marketing officer and now Delphize chief growth officer, Melissa Hopkins.

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AI firms on watch for next sports sponsorship surge – Niven

Thursday, 25 Jun 2026 09:03am

Artificial intelligence providers will likely emerge as a significant sponsorship category in Australian sport as the technology moves into the mainstream says Cielo House MD Britt Niven.

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Australia risks falling behind as AI becomes mainstream in US business

Wednesday, 24 Jun 2026 09:02am

Australian businesses risk falling behind their US counterparts in artificial intelligence adoption according to Cielo House MD Britt Niven.

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Shattered Glass at Canberra Stadium alerts sponsors to signage safety risks

Thursday, 18 Jun 2026 09:03am

Venues and rights holders will be reviewing the installation of temporary sponsor signage after documents released under Freedom of Information laws told how glass was shattered by errant signage at Canberra Stadium.

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