Capital.com’s new sponsorship of Golf Australia (GA) and marquee Australian Open (AO) is driven by long-term corporate positioning and values alignment rather, than short-term customer acquisition according to its Australia CEO Thomas McCrickard.
The Melbourne Mavericks have signed Klein Tools to sponsor the netball team for two seasons.
The GIANTS have expanded their deal with New Balance and its distributor Belgravia Sports Apparel with the pair becoming joint on-field apparel partner for the AFLW team.
Nike has expanded its Collingwood Football Club apparel partnership to include the AFLW team.
Essendon has signed MOVA as its AFLW Co-major Partner in an expansion of the smart home appliance brand’s existing sponsorship with the AFL club.
Rugby Australia (RA) has selected Komo as its fan and member engagement platform.
The AFL’s Richmond Football Club has partnered DonateLife to promote awareness of organ and tissue bequests across Australia.
BHP has renewed its AFLW sponsorship which focuses on gender diversity, inclusion and mental health across Australian rules football.
SportsLink Travel has renewed its Hockey Australia (HA) sponsorship and remains travel management services provider to the sport’s ruling body.
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