BYD chooses Hawthorn for AFL debut – puts fan engagement in full beam Wednesday, 04 Nov 2026 08:45am BYD has selected the Hawthorn Football Club for its entry into AFL sponsorship as the club departs Nissan. Read more
Gemba puts Australian Open under microscope, finds 75% value gap in same sponsorship tier Wednesday, 04 Nov 2026 08:44am New research from Gemba has used the Australian Open Grand Slam tennis tournament (AO) to highlight how sponsorship value can vary significantly between brands sharing the same partnership tier. Read more
TAC extends Bendigo Spirit deal Wednesday, 04 Nov 2026 08:43am Bendigo Spirit has renewed its partnership with the Transport Accident Commission (TAC) for the 2026/27 WNBL season, extending its road safety campaign across regional Victoria. Read more
Queensland Reds get big coffee hit from Merlo deal Wednesday, 04 Nov 2026 08:42am Merlo Coffee Roasters has signed a one-year sponsorship with Queensland Rugby Union (QRU). Read more
Isuzu joins double deal sponsors of men’s and women’s Rugby World Cups Wednesday, 04 Nov 2026 08:41am Isuzu Motors has signed a sponsorship with World Rugby covering the 2027 men's and 2029 women's Rugby World Cups in Australia. Read more
Ares swings higher, AWS and Fortinet renew for 2027 Australian Open golf Monday, 02 Nov 2026 06:05am Ares Management has upgraded its Australian Open golf sponsorship to become a Major Partner while Amazon Web Services (AWS) and Fortinet have renewed for another year. Read more
Melbourne Stars sparkle as Mimosa Homes sign, Intrepid Travel renews Monday, 02 Nov 2026 06:04am Mimosa Homes has signed a two-season sponsorship with the Melbourne Stars covering the WBBL and BBL teams. Read more
Canterbury-Bankstown recharges Geely deal with move to lower back of jersey Monday, 02 Nov 2026 06:03am Geely Auto Australia has upgraded with the Canterbury-Bankstown Bulldogs for the 2027 and 2028 NRL seasons. Read more
Brisbane Heat renews Queensland Country Bank, Poolwerx sponsorships Monday, 02 Nov 2026 06:02am Queensland Country Bank has extended as Principal Partner to the Brisbane Heat for the 2027/28 WBBL and BBL seasons. Read more
Sponsorship saves the day for Cricket Australia after $20m loss from short test matches Friday, 30 Oct 2026 09:09am Cricket Australia (CA) lost $20 million when two Ashes Tests finished in two days but stronger-than-expected sponsorship backing helped offset the shortfall. Read more
