Visa, Mastercard and American Express accounted for a significant share of sponsorship spending in 2025, according to GlobalData’s Sponsorship Sector Report – Financial Services – Payments 2026.
CyberCX has extended as cyber security partner to Rugby Australia (RA) in a deal that covers the Wallabies and Wallaroos national teams.
Ord Minnett has expanded its Water Polo Australia (WPA) sponsorship to become a national partner to the 2026 World Aquatics Water Polo World Cup Finals in Sydney.
Nippy’s has extended it Adelaide 36ers sponsorship for three years.
The AFL’s Hawthorn Football Club is is targeting international brands as it searches for a replacement front-of-guernsey sponsor according to chief commercial officer Jo Gilbert.
Rugby Australia (RA) has signed a multi-year sponsorship with Melbourne-based distillery Starward Whisky.
Gym network Revo Fitness has secured naming rights to the Victorian Amateur Football Association’s (VAFA) Elsternwick Park Oval 1 for four years.
The South Sydney Rabbitohs are using their digital infrastructure to capture first-party data and deliver targeted sponsorship outcomes.
Netball’s Melbourne Vixens have partnered The Pass to provide its club members with rewards at 200 pubs and bars across Australia.
Basketball Australia has renewed Seven Consulting as Major Partner to the Opals until 2029.
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