ASG targets commercial growth after Canberra United acquisition
The strength of Canberra's soccer market was key to the Australian Sports Group (ASG) acquiring Canberra United according to CEO Theo Fotopoulos.
The strength of Canberra's soccer market was key to the Australian Sports Group (ASG) acquiring Canberra United according to CEO Theo Fotopoulos.
The Transport Accident Commission (TAC) has used its three-decade partnership with AFL Victoria to demonstrate how long-term sponsorships can evolve.
Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.
Quint Australia has signed as fan travel and hospitality partner Netball World Cup Sydney 2027.
Swimming Australia (SA) has completed a commercial overhaul that will transform its high-performance focus to build new revenue streams and stronger connections with 4.4 million swimmers ahead of the Brisbane 2032 Olympic and Paralympic Games.
The Western Australian sports sector has continued building a more permanent workforce, with full-time employment increasing to 77.6% of all roles.
Swisse Wellness has signed a multi-year sponsorship with Sydney’s annual City2Surf.
The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.
The Melbourne Football Club says Polestar upgraded its AFLW sponsorship after the electric vehicle brand's positive first-season experience.
Toyota Material Handling Australia (TMHA) has renewed with Essendon Football Club’s AFLW team for the upcoming season.