The new TCR Australia touring car series has picked up carsales.com.au as its naming rights partner.
Roosters extend Magic Glass partnership, Newgate Australia partners with West Coast Fever.
A new analysis of potential influencer earnings generated through Instagram by global rugby players has ranked Melbourne Rebels fly-half Quade Cooper and former player Nick “Honey Badger” Cummins as the third and fourth-highest earners respectively.
A major new Melbourne arts festival is being established, promising significant commercial appeal to sponsors because of its planned visibility to a mass audience.
Sports management firm The Sports Group, whose clients include Daniel Ricciardo, Dylan Alcott and Tom Mitchell, will rebrand and expand its entertainment talent offering following a series of recent business successes.
Experiential sponsorship activations have become a key way for Nissan and Coca-Cola Amatil to maximise their sponsorship value and challenge brand perceptions, according to a panel of senior marketers.
SG Esports has partnered with leading League of Legends community group the Summoners’ Society in a move aimed at broadening its reach and attracting more aspiring gamers.