Woolworths sponsorship to offer shoppers Rugby World Cup tickets and in-store promotions to suppliers Wednesday, 21 Oct 2026 11:58am Woolworths will use its new Rugby World Cup sponsorship to offer customers ticket giveaways, matchday experiences and opportunities for children to become ball kids, Woolworths head of sponsorships and brand partnerships, Sarah De La Mare, has told Sponsorship News. Read more
More Surf Coast lifesaving clubs set to come on board as TLC Healthcare expands from Mornington Peninsula Wednesday, 21 Oct 2026 11:58am TLC Healthcare is seeking further sporting sponsorships along Victoria's Surf Coast. Read more
Eels change gear as all teams pull off Macron, don adidas Wednesday, 21 Oct 2026 11:58am The Parramatta Eels’ apparel supplier from 2027 will be adidas under a four-year agreement covering the club’s NRL, NRLW and junior representative teams. Read more
Matildas rest easy as Ecosa signs to cover the 2027 Women’s World Cup Wednesday, 21 Oct 2026 11:57am Ecosa has become sleep partner of the CommBank Matildas in a multi-year signing with Football Australia. Read more
Crystalbrook Sam to open doors as Adelaide 36ers’ accommodation partner Wednesday, 21 Oct 2026 11:57am Adelaide 36ers have signed Crystalbrook Sam as accommodation partner. Read more
Dragons fire up for $1.2m front-of-jersey dash as Squadron Energy flicks the off switch Tuesday, 20 Oct 2026 09:14am St George Illawarra Dragons are seeking a replacement Major Partner after Squadron Energy confirmed it will not renew when its three-year sponsorship ends this month. Read more
Fremantle Football Club deal makes it a Hyundai AFL trifecta Tuesday, 20 Oct 2026 09:03am Hyundai has secured the upper-back of guernsey branding spot with the Fremantle Football Club’s AFL and AFLW teams. Read more
Now, Jets wear Ford on their sleeve as more auto brands move to make mark in the A-League Tuesday, 20 Oct 2026 09:02am Ford Australia has taken the sleeve spot on the Newcastle Jets’ A-League Men’s jerseys for 2026/27. Read more
Ford bounces higher to become WNBL Presenting Partner Tuesday, 20 Oct 2026 09:01am Ford Australia has upgraded its WNBL sponsorship to Presenting Partner for 2026/27 after two seasons as Major Partner. Read more
Carnival Cruises into Dolphins sponsorship – Banter navigates the journey Monday, 19 Oct 2026 09:12am Banter identified the Dolphins as the right target for Carnival Cruise Line after it was appointed to manage the company's sponsorship portfolio. Read more
