• Purpose-driven partnerships the future for arts: UK expert

    Purpose-driven partnerships the future for arts: UK expert

    23 May 2017 2:40pm

    Partnerships can provide far more than money to arts and cultural rights holders and can solve long term business problems if sponsors and rights holders think creatively, according to one of the UK's leading sponsorship consultants.

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  • "Strong support" for national lottery funding scheme

    22 May 2017 2:05pm

    Federal Sports Minister Greg Hunt has thrown his support behind a national sports lottery, saying he was "strongly biased" towards the set-up of a fund which could buttress Olympic sports against falling government funds.

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  • SAP sponsorship boss calls for collaborative

    SAP sponsorship boss calls for collaborative "sponsorship 2.0"

    19 May 2017 4:00pm

    Software and technology giant SAP's new "multifaceted" sponsorship strategy has begun to deliver immediate results, says the company's global sponsorship chief.

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  • Crows' eSports play to drive new audiences and sponsorship

    Crows' eSports play to drive new audiences and sponsorship

    18 May 2017 12:34pm

    The AFL's Adelaide Crows has become the first local sporting team to invest in the burgeoning eSports industry, and CEO Andrew Fagan says the move will open up new commercial and brand platforms.

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  • Cricket Australia tactics could threaten sponsor negotiations: ACA

    Cricket Australia tactics could threaten sponsor negotiations: ACA

    17 May 2017 3:49pm

    Australian Cricketers’ Association boss Alistair Nicholson says Cricket Australia's threats to withhold player payments during major sponsorship negotiations are "baffling".

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