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Why Richmond created the Punt Road Collective

Thursday, 05 Feb 2026 09:09am

The AFL’s Richmond Football Club developed its Punt Road Collective to create new commercial revenue streams.

NBL inks the Pass in big + for members

Thursday, 05 Feb 2026 09:08am

The National Basketball League (NBL) has signed a partnership with hospitality loyalty platform the Pass.

Hockey Australia lands Funlab gifts for kids, extends revolutioniseSPORT

Thursday, 05 Feb 2026 09:07am

Hockey Australia (HA) has signed Funlab to sponsor its Hookin2Hockey program for 2026.

Saints, RSEA deal wears well for both partners

Thursday, 05 Feb 2026 09:06am

St Kilda Football Club has renewed its RSEA Safety deal through to the end of the 2027 season.

Australian Open serves up record attendance, economic boost

Wednesday, 04 Feb 2026 10:00am

This year’s Australian Open (AO) drew record crowds leading to a boost in estimated economic impact for Victoria.

Styck co-founder comes home to join Richmond business network

Wednesday, 04 Feb 2026 09:59am

Styck has joined the Punt Road Collective which is the AFL Richmond Football Club’s business collaboration program launched last year.

For Sea Eagles and Signarama, the main message is sustainability

Wednesday, 04 Feb 2026 09:58am

Signarama will sponsor the NRL’s Manly Warringah Sea Eagles for the 2026 season.

Maxigesic extension is pain-free for NZ Warriors

Wednesday, 04 Feb 2026 09:57am

Maxigesic has renewed its New Zealand Warriors sponsorship fortwo years.

McDonald’s throws Golden Arches touch over soccer’s AFC Women’s Asian Cup

Tuesday, 03 Feb 2026 09:04am

McDonald’s Australia has signed on as a regional partner of the AFC Women’s Asian Cup Australia 2026 ahead of its March kick-off.

Health Partners adds United to Adelaide-centric sponsorship portfolio

Tuesday, 03 Feb 2026 09:03am

Adelaide United has signed Health Partners as a Silver Partner for the remainder of the 2025/26 season.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

Melbourne Symphony Orchestra conducts new Australian Open theme

Wednesday, 26 Nov 2025 09:39am

Tennis Australia (TA) has commissioned the Melbourne Symphony Orchestra (MSO) to update the Sound of the Australian Open (AO) theme for 2026.

Pommery, Sydney Opera House deal breaks out the champagne

Wednesday, 19 Nov 2025 09:39am

Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

TGI Sport taps Rushton as CEO after tech makeover

Thursday, 11 Dec 2025 09:22am

TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.

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Sponsor	Type	Recipients
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	Official Global Supporter
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
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	Associate Partner
	Nutrition Partner
	Nutrition Partner
	Apparel Partner
	Supply Partner
	Major Partner


	Major Partner
	Physiotherapy and Recovery Partner


	Road Safety Partner
	Road Safety Partner
	Road Safety Partner
	Non-team Travel Partner

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