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PUMA corrals ALFW team into Carlton deal
The Carlton Football Club has expanded its PUMA sponsorship to include the club’s AFLW team until the end of 2029.
Latest News
Defibrillators Australia deliver jolt to Melbourne Storm health and safety
The Melbourne Storm has partnered Defibrillators Australia (DA) for the current NRL season.
Russell Corp passes Sherrin and Spalding into Gray-Nicolls Sports’ court
Sherrin and Spalding brands owner Russell Corp Australia was acquired by Gray-Nicolls Sports Pty Ltd on 4 May.
Leader Computers plug into Adelaide United for finals
Adelaide United has been sponsored by Leader Computers for the A-League finals.
Greater Bank in principled community support with Titans Netball deal
Greater Bank will back the Gold Coast Titans Netball as Principal Sponsor for the 2026 season.
Marketeer Malina goes it alone with boutique sponsorship agency
Experienced sports and entertainment marketing executive Paul Malina has launched Backline Sports and Entertainment.
Japan Rugby World Cup consultancy landed by Upfront Sports Partners
Upfront Sports Partners (USP) has been appointed by the Japan Rugby Football Union to advise on its bid to host the Rugby World Cup 2035.
Aussie Beef signs for stake in ASEAN United FC competitions
The ASEAN Football Federation (AFF) will be sponsored by Aussie Beef to cover its four competitions.
Netball Queensland upgrades pitch for main venue naming rights
Netball Queensland (NQ) is in discussions with the insurance and financial services sectors for a new naming rights deal to cover the Nissan Arena.
Kookaburra is balls winner again in South Australian cricket deal
The South Australian Cricket Association (SACA) has extended its Kookaburra partnership for five years.
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