Swimming Australia puts toe in the water to assess hybrid team model for new Swim GP comp

Lion roars into Australian Open gap as part of priorities switch

Lion has replaced Asahi Beverages as the Australian Open tennis' beer partner under a multi-year deal.

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BOSS reveals official outfits plus merchandise range for Australian Open

HUGO BOSS has detailed retail and merchandise activations for Australian Open 2027 as it focuses the sponsorship on lifestyle outfitting.

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Gold Coast 500 Supercars fans get discounted entry to Dreamworld

Dreamworld partnered Supercars to attract last weekend’s Gold Coast 500 spectators to visit the theme park through a promotion extending beyond the event.

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Rapsodo bends the technology equation as OzBall set to launch Banana Ball here

OzBall Australia has signed Rapsodo as it prepares to bring in international Banana Ball players to build an audience for future stadium events.

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Sponsorship News Highlights - 25 October, 2026

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Swimming Australia puts toe in the water to assess hybrid team model for new Swim GP comp

Swimming Australia (SA) has secured investment from three team licensees to launch Swim GP.

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Adelaide United takes down shutters on hospitality deck with Country Blinds deal

Country Blinds & Flooring has taken naming rights to Adelaide United FC’s matchday deck at Coopers Stadium under a two-year deal that makes it a Gold Partner.

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Perth Scorchers reaffirm Westside Auto for two seasons after hot first innings

Westside Auto has extended as a Perth Scorchers Major Partner for two years.

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PGA renews long running golf buggy deals with Club Car

Club Car has renewed as golf vehicle partner to the PGA of Australia and the Australian PGA Championship through to 2029.

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SquishOz toys with European expansion after All Blacks licencing success

Gold Coast-based Scout.Supply has secured an All Blacks licensing agreement for its SquishOz collectible toys line.

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