Australian sports should be cautious in bypassing broadcasters to sell live sport directly to fans even as streaming audiences grow according to sports media rights adviser Colin Smith.
Cirka has signed for three years with Hockey Australia Masters and becomes a Major Partner to the national and Australia 2 Masters teams.
HCF has extended with Netball WA and state team the West Coast Fever until 2027.
Cannon Logistics has extended with the Brisbane Roar to the end of the 2026/27 A-League Men’s season.
Bank South Pacific's (BSP) decision to back the Rugby League World Cup has highlighted the code’s growing commercial strength in the region.
Australian team backer AAMI will take 603 family members, friends and supporters of Australian athletes to the Glasgow 2026 Commonwealth Games as it expands its Sideline Champions sponsorship.
The Cronulla Sharks have signed Think Renewable whose branding will appear on the front of the playing shorts for the club's NRL and NRLW teams.
The 2026 State of Origin series reached over 12 million viewers across broadcast and streaming platforms to break multiple viewership records according to the 9Network.
Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.
Western Bulldogs beer partner Hop Nation will launch a special brew to leverage its sponsorship with the AFL club.
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