The federal parliament has passed laws allowing the sports minister to extend anti-ambush marketing protections to future major sporting events without requiring separate amendments to primary legislation.
The Victorian Court of Appeal has refused the Australian Grand Prix Corporation (APC) permission to challenge a $2.84 million damages award from the cancellation of a Robbie Williams concert in March 2020.
Budget Direct deployed a custom-built floating activation dubbed Phin on the Brisbane River last week to celebrate the Dolphins’ first NRL top-four finish and finals appearance.
Hockey Australia (HA) has appointed Josie Brown as CEO but will lose chief commercial & digital officer Blair Crouch to SEN Teams.
The NFL’s first regular-season game in the Asia-Pacific attracted 100,021 spectators to the MCG, but Gemba research shows the Los Angeles Rams still have an uphill struggle to convert Australian interest into loyal support.
Cricket Australia (CA) will use Komo Technologies’ audience engagement platform next season.
StudyAdelaide will return to Adelaide United’s front-of-shirt spot for the club’s AFC Champions League Two campaign.
Greenworks Australia has extended its Melbourne Stars BBL and WBBL sponsorship for two seasons.
The Queensland government is introducing measures to limit potential ambush marketing during Brisbane 2032.
Toby’s Estate claims to have generated a million organic views through its Sydney Marathon activation, besting the reach of its previous content by 1,343%.
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