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Cowboys turn to Mother Energy for fan activation boost

Thursday, 02 Apr 2026 08:57am

The North Queensland Cowboys will be sponsored by Mother Energy for the 2026 and 2027 NRL seasons.

Marvel Stadium stoked as Coke fan zone pops the cap

Thursday, 02 Apr 2026 08:56am

The AFL’s Marvel Stadium has launched a premium fan space dubbed the Pulse by Coca-Cola as part of its matchday and event upgrades.

Kindred Property spirits long relationship into formal Dolphins deal

Thursday, 02 Apr 2026 08:55am

A long-standing relationship between the NRL Dolphins and Kindred Property has been formalised with the firm named as real estate partner to the club.

Panthers, Allam Homes extend matchday presence, contributions to community

Thursday, 02 Apr 2026 08:53am

Penrith Panthers have extended Major Partner Allam Homes to the end of the 2028 NRL season.

Gullivers scrum down again for QRU and Queensland Reds travellers

Thursday, 02 Apr 2026 08:52am

Queensland Rugby Union (QRU) has renewed Gullivers as its partner in organising match tours for fans of the Reds state team.

Sponsorship Industry Jobs

Thursday, 02 Apr 2026 08:51am

Below are some job ads we found that might be of interest.

Banter’s internal ticket and hospitality build ramps up to stand-alone offering

Wednesday, 01 Apr 2026 09:31am

Banter has commercialised its in-house ticketing and hospitality platform after proving its value with clients over several years.

Sharks snare double back-of-shorts deals with Carpark King and Gold Management

Wednesday, 01 Apr 2026 09:30am

Carpark King and Gold Management Building & Facilities will sponsor the Cronulla Sharks NRLW side for two years.

Bears’ launch campaign keeps on trucking – gets XFM on jersey

Wednesday, 01 Apr 2026 09:28am

Perth Bears have signed Xpress Freight Management (XFM) as a Major Partner in a three-year deal ahead of the club’s 2027 NRL entry.

New Ford deal, Breaka renewal crest strong Surfing Australia sponsor roster

Wednesday, 01 Apr 2026 09:27am

Surfing Australia has signed Ford Australia as Major Partner for 2026 and extended its Breaka Flavoured Milk sponsorship for two years.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Royal Flying Doctor treats new Westpac partnership as major fundraising boost

Thursday, 26 Mar 2026 09:40am

Westpac has partnered the Royal Flying Doctor Service SA/NT (RFDS) to support healthcare delivery in remote South Australia and the Northern Territory.

Adelaide Fringe is latest beneficiary of Health Partners sponsorship expansion

Friday, 20 Mar 2026 09:40am

Health Partners will sponsor the Adelaide Fringe to campaign on improving community wellbeing through access to the arts.

Creativity to be projected on sails in Apple, Sydney Opera House collaboration

Friday, 13 Mar 2026 09:02am

Sydney Opera House (SOH) and Apple have launched a yearlong collaboration highlighting Australian creativity through technology-led experiences at the architectural landmark.

Budget Direct links three NRL club sponsorships, insuring unique narrative

Monday, 09 Mar 2026 09:28am

Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.

Ingenia Holiday Parks rebooks naming rights to Sydney Family Easter Show

Friday, 06 Mar 2026 08:54am

Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.

Banter’s internal ticket and hospitality build ramps up to stand-alone offering

Wednesday, 01 Apr 2026 09:31am

Banter has commercialised its in-house ticketing and hospitality platform after proving its value with clients over several years.

WA still in growth mode, driving sponsorship demand according to local agency

Monday, 30 Mar 2026 09:58am

Economic and population growth in WA is driving increased investment in sport and entertainment sponsorship, with brands responding to strong audience engagement and major event activity according to Playbookx’s Scott Gooch.

Bastion taps Filopoulos to lead agency’s experience division

Wednesday, 25 Mar 2026 09:12am

Bastion has appointed Peter Filopoulos as MD experience to lead key client services.

Brands, rights holders must unlock under-monetised grassroots sport to thrive: Biggin

Monday, 23 Mar 2026 09:30am

Brands and rights holders should invest more heavily in community sport to unlock under-monetised opportunities according to, Nick Biggin.

Europe continues sponsorship spree – 2025 market review

Tuesday, 17 Mar 2026 09:19am

European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.

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Sponsor	Type	Recipients
	Major Partner
	Major Partner
	Major Partner
	Major Partner
	Presenting Partner
	Official Partner
	Official Partner
	Silver Partner
	Silver Partner
	Co-Major Partner
	Co-Major Partner
	Presenting Partner
	Presenting Partner
	Quick Service Restaurant Partner


	Energy Drink Partner
	Naming Rights
	Naming Rights

	Coaches
	Coaches



	Tyre Partner

	Travel Partner
	Naming Rights

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