UK’s Liverpool FC spotlights Adelaide in global Christmas advertising Tuesday, 10 Nov 2026 06:04am Liverpool FC (LFC) has selected Adelaide as the only Australian city to join an advertising campaign targeting its global supporters. Read more
Jaecoo finds parking spot on back of Sydney Kings jersey Tuesday, 10 Nov 2026 06:03am Chinese automotive brand Omoda Jaecoo has signed as a Major Partner to NBL champions the Sydney Kings. Read more
‘Oh, what a feeling’ for Brisbane Heat as Toyota renews for three years Tuesday, 10 Nov 2026 06:02am Toyota Australia has extended for three years with Queensland Cricket in its deal that covers the Brisbane Heat. Read more
Richmond Tigers jump at adidas deal as brand re-enters AFL Tuesday, 10 Nov 2026 06:01am Sportswear brand adidas has signed as apparel partner to the Richmond Football Club marking its return to the AFL after more than a decade. Read more
Cricket hits automotive sponsorship tally out of the ground in APAC – report Monday, 09 Nov 2026 09:51am Automotive brands spent $359.5 million on sports sponsorship across Asia-Pacific in 2025 and cricket took more than a third according to new research from GlobalData. Read more
Netball World Cup 2027 gets healthy boost as HCF books first sponsorship Monday, 09 Nov 2026 09:50am HCF has become the first tournament partner of the Netball World Cup Sydney 2027. Read more
Boomers, Opals to travel with ease after Stage and Screen Australia deal Monday, 09 Nov 2026 09:48am Stage and Screen Australia has signed a two-year agreement with Basketball Australia to manage its domestic and international travel. Read more
Adelaide Lightning in orbit after signing Fleet Space Technologies Monday, 09 Nov 2026 09:47am Fleet Space Technologies has entered sport sponsorships for the first time with the WNBL’s Adelaide Lightning. Read more
Bluestar Global Logistics backs it in for CDR Yamaha Racing Monday, 09 Nov 2026 09:47am Bluestar Global Logistics has signed with Monster Energy CDR Yamaha Racing for the 2026 Australian Supercross Championship. Read more
Essendon Bombers take off in search for AFL team Co-major Friday, 06 Nov 2026 07:07am The Essendon Football Club is in negotiations with potential Co-major Parters for the 2027 AFL season after Dutton Automotive indicated it would not renew its three-year deal. Read more
