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Betting off the boundary ‘rope’ as Cricket Australia ponders future options

Monday, 17 Aug 2026 09:04am

Cricket Australia (CA) is seeking a new partner for its boundary rope signage after the expiry of its Bet365 deal.

Budget adds Perth Scorchers to sponsor ledger in first cricket deal

Monday, 17 Aug 2026 09:03am

The Perth Scorchers have signed Budget Car and Truck Rental which makes its first entry into cricket sponsorship.

Special trophy for 150th Caulfield Cup is part of Catanach, MRC extended deal

Monday, 17 Aug 2026 09:02am

Catanach’s Jewellers will extend its Melbourne Racing Club (MRC) presence beyond race naming rights and trophy production.

Sponsorship News Highlights - 9 August, 2026

Monday, 17 Aug 2026 09:01am

La Trobe Financial backs NFL’s long-term Australian growth

Friday, 14 Aug 2026 09:07am

La Trobe Financial has signed a multi-year deal with the NFL in Australia, backing the US league's longer-term growth strategy rather than focusing solely on its first regular-season game in Melbourne.

Penrite Oil slips further into broader sponsorship strategy by extending Demons deal to women

Friday, 14 Aug 2026 09:06am

Penrite Oil has continued to move beyond motorsport sponsorship by adding the Melbourne Football Club’s AFLW side to a growing portfolio of mainstream sports deals.

AFLW umpires added to Chemist Warehouse’s healthy Aussie rules portfolio

Friday, 14 Aug 2026 09:05am

Chemist Warehouse has extended its sponsorship of AFL umpires to the AFLW competition.

Hawthorn AFLW fans to enjoy Nature Valley snacks again to 2027

Friday, 14 Aug 2026 09:04am

Nature Valley has extended its front-of-guernsey spot with the Hawthorn AFLW team for two seasons.

Essendon academy graduates 129, puts 12 on club payroll

Friday, 14 Aug 2026 09:03am

The AFL’s Essendon Football Club has hired 12 graduates from its education academy since its launch in 2022.

Top Up Labour signs with Melbourne United to keep logo on shorts

Friday, 14 Aug 2026 09:02am

Top Up Labour has extended its Melbourne United sponsorship into NBL27.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

Jamie Durie snapped up as first EZVIZ Australian brand ambassador

Wednesday, 05 Aug 2026 09:02am

EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.

Bupa steps up to present Disability Sports Australia’s Every Body Moves

Monday, 03 Aug 2026 09:02am

Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.

SEN in shout out for Fight Cancer Foundation’s 2026 Footy Colours Day

Friday, 31 Jul 2026 09:02am

Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.

Morgans Financial upgrades to Patron of Rural Aid

Friday, 24 Jul 2026 09:02am

Morgans Financial has expanded its support for Rural Aid which assists farmers and rural communities.

Adelaide Fringe shows big benefits from its open access model

Tuesday, 21 Jul 2026 09:01am

The 2026 Adelaide Fringe delivered an estimated $238.3 million economic impact for South Australia.

Emporium Hotels South Bank swings behind Queensland Symphony Orchestra

Friday, 10 Jul 2026 08:33am

Queensland Symphony Orchestra (QSO) has signed Emporium Hotels South Bank as a supporting partner to its 2026-27 Maestro Series.

Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Thursday, 06 Aug 2026 09:04am

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.

Brands now demand measurable outcomes and more: IMG

Wednesday, 05 Aug 2026 09:05am

IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.

AI-powered data analysis launched by Bastion Insights – with expert human backup

Monday, 03 Aug 2026 09:04am

Bastion Insights has announced a new digital intelligence service that combines artificial intelligence and human expertise to deliver actionable insights from online data.

M+C Saatchi ANZ execs set to go it alone in management buyout after challenging period

Thursday, 23 Jul 2026 09:04am

M+C Saatchi ANZ's leadership team has signed heads of terms for a management buyout backed by growth investment firm Parc.

Cross exit leads to NSW Rugby League outsourcing sponsorship to International Quarterback

Thursday, 23 Jul 2026 09:02am

NSW Rugby League has restructured part of its commercial operations.

Reibel takes Cowboys credits to assume QRL leadership role

Wednesday, 22 Jul 2026 09:02am

Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.

Nine boss’s opening gambit ensured massive $5.3bn NRL broadcast deal says Colin Smith

Monday, 13 Jul 2026 09:04am

Channel Nine's bid for all the NRL's media rights helped realise a record $5.3 billion deal and forced Foxtel to pay much more than originally planned according to a leading sports media rights adviser.

Dragons appoint Simone Errey to fire up commercial strategy

Monday, 13 Jul 2026 09:02am

St George Illawarra Dragons have anointed Simone Errey as club chief commercial officer.

More industry/people related articles

Sponsor	Type	Recipients
	Government Partner
	Official Automotive Partner
	Premium Partner
	Premium Partner
	Premium Partner
	Presenting Partner
	Major Sponsor
	Major Sponsor
Fitness Warehouse Commercial	fitness equipment partner
mycar Tyre & Auto
mycar Tyre & Auto
	Naming Rights
Your Nursing Agency (YNA)	Major Partner
	Naming Rights
	Major Partner
SABA / APG & Co Pty Limited	Premier Partner
McCormack Property Services Pty Ltd

	Corporate Partner
	Partner
Fridgy

	Foundation Partner
	Premier Partner
	Major Partner




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