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AI firms on watch for next sports sponsorship surge – Niven
Artificial intelligence providers will likely emerge as a significant sponsorship category in Australian sport as the technology moves into the mainstream says Cielo House MD Britt Niven.
Latest News
Australian Open aces past performance again with $722.32m economic impact
The Australian Open Tennis 2026 set a new benchmark by injecting an estimated $722.32 million into the Victorian economy according to a report by IER Pty Ltd.
Western Sydney Wanderers steer Jaecoo into back of sponsor net
Automotive brand Jaecoo will sponsor Western Sydney Wanderers FC.
Marvel Stadium 365 kicks off special attractions to maximise venue profile
Marvel Stadium 365 is a new attractions hub designed to transform the AFL’s Melbourne administrative and match venue into a year-round entertainment destination.
Australia risks falling behind as AI becomes mainstream in US business
Australian businesses risk falling behind their US counterparts in artificial intelligence adoption according to Cielo House MD Britt Niven.
Deadly Choices joins Newcastle Knights to fight for better health choices
The NRL’s Newcastle Knights have partnered Deadly Choices to deliver health promotion programs and community initiatives.
Sea Eagles, TAFE Queensland lead online move to expand education ventures nationally
The NRL’s Manly Warringah Sea Eagles have moved their Sports Business Academy to a national focus via new partnership with TAFE Queensland.
US credit card brands dominated global sports sponsorships in 2025
Visa, Mastercard and American Express accounted for a significant share of sponsorship spending in 2025, according to GlobalData’s Sponsorship Sector Report – Financial Services – Payments 2026.
CyberCX spreads web of protection over Rugby Australia assets again
CyberCX has extended as cyber security partner to Rugby Australia (RA) in a deal that covers the Wallabies and Wallaroos national teams.
Ord Minnett ups investment with Water Polo Australia for World Cup Finals
Ord Minnett has expanded its Water Polo Australia (WPA) sponsorship to become a national partner to the 2026 World Aquatics Water Polo World Cup Finals in Sydney.
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