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SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Football Victoria nets expanded Senol deal with switched NPL naming rights

Thursday, 12 Feb 2026 09:21am

Senol has expanded its Football Victoria sponsorship by taking the naming rights to the entire NPL Victoria soccer competition from this season.

WNBL players to pull on Reeboks in boost to women’s basketball

Thursday, 12 Feb 2026 09:20am

The Women’s National Basketball League (WNBL) has signed Reebok as the league’s footwear partner.

Bunnings’ Matador BBQs to ignite Cricket Victoria local clubs campaign

Thursday, 12 Feb 2026 09:19am

Bunnings-owned BBQ brand Matador has signed as a sponsor to Cricket Victoria.

Basketball Australia details first stage of strategy to propel the sport higher

Thursday, 12 Feb 2026 09:18am

Ruling body Basketball Australia (BA) has released a three-year strategic plan setting its goals to 2028.

AFL, Virgin renew as partnership gains height with growing fan travel

Wednesday, 11 Feb 2026 09:24am

The AFL has signed Virgin Australia in a five-year extension that GM of commercial, Peta Webster says this will strengthen how clubs and fans connect nationally beyond matchdays.

SIXT extends with GIANTS Netball after smooth first term

Wednesday, 11 Feb 2026 09:23am

GIANTS Netball has extended SIXT Australia as a Major Partner for two years.

Babybel deal says smile to Surfing Australia participants in 2026

Wednesday, 11 Feb 2026 09:22am

Surfing Australia has secured Babybel as its healthy snacking partner for this year’s national events and participation programs.

Hantec Markets to convert UFC APAC deal into client prospects

Wednesday, 11 Feb 2026 09:21am

Hantec Markets Limited has signed a multi-year deal with UFC covering the Asia-Pacific region.

AutoGrab jumps at Essendon deal that brings member, business contacts

Tuesday, 10 Feb 2026 09:37am

The AFL’s Essendon Football Club has signed AutoGrab as training and warm-up ball partner.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

Melbourne Symphony Orchestra conducts new Australian Open theme

Wednesday, 26 Nov 2025 09:39am

Tennis Australia (TA) has commissioned the Melbourne Symphony Orchestra (MSO) to update the Sound of the Australian Open (AO) theme for 2026.

Pommery, Sydney Opera House deal breaks out the champagne

Wednesday, 19 Nov 2025 09:39am

Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.

SNSurveys: a new way to benchmark and sense-check

Thursday, 12 Feb 2026 10:16am

Sponsorship News has launched SNSurveys, a new research initiative designed to generate practical, industry-relevant insights for the sports and sponsorship sector.

Social media: clubs step back from X, TikTok and video accelerate in Australian sport

Friday, 23 Jan 2026 10:11am

Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

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Sponsor	Type	Recipients
	Hospitality Partner
	Nutrition Partner
	Silver Partner
	Hospitality Partner
	Apparel Partner


	Wine Partner
	Supporting Partner

	Pathways Partner
	Training and warm-up ball partner
	Official Global Partner
	Official Global Supporter
	Official Global Supporter
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Regional Partner
	Official Global Supporter



	Theme Park Partner
	Associate Partner
	Nutrition Partner
	Nutrition Partner
	Apparel Partner
	Supply Partner

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