Australian interest in the FIFA World Cup has increased to 40%, up from 33% a year ago, adding an estimated 1.6 million fans ahead of the 2026 tournament which kicks off on Thursday.
The NRL’s Manly Warringah Sea Eagles have signed Element Live Productions as event solutions partner for the current season.
The NRL’s Dolphins have signed Nomadic Off-Road Campers in a two-year sponsorship that will be leveraged on community engagement and adventure lifestyle.
The Essendon Football Club has signed facility services provider Broadscope as cleaning partner.
Twilio advises sporting bodies to investigate AI tools and customer data platforms to meet rising fan expectations ahead of the FIFA World Cup.
Beer label VB and agency TGI Wildcard have launched a State of Origin game two promotion called VB Thirst Class.
The Melbourne Football Club has signed New Balance as apparel partner to both its AFL and AFLW teams to 2028.
The Fremantle Football Club has expanded its Kleenheat sponsorship to cover the AFLW side.
Wests Tigers has signed VICTA to sponsor the club’s NRLW squad for three years.
The Canterbury-Bankstown Bulldogs have signed KFC in a three-year sponsorship renewal.
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