Mahindra Australia puts wheels under Perth Bears foundation seasons Thursday, 08 Oct 2026 09:34am Awareness strategy is behind Mahindra Australia joining Perth Bears as a founding sponsor ahead of the club’s entry into the NRL next year. Read more
Brisbane Heat deal set to be a big hit with Cub Cadet dealers Thursday, 08 Oct 2026 09:33am Cub Cadet will sponsor the Brisbane Heat for the upcoming WBBL and BBL seasons. Read more
Oz Shipping Containers moves logo to front of Newcastle Jets shirt Thursday, 08 Oct 2026 09:32am Oz Shipping Containers has upgraded with the Newcastle Jets to become Principal Partner to the A-League Men’s team for the 2026/27 season. Read more
INTIX, Melbourne City FC build bespoke membership platform Thursday, 08 Oct 2026 09:31am Melbourne City FC has extended its relationship with INTIX with a 10-year agreement to custom design and maintain membership technology. Read more
Wanderers go shopping for new Co-major after Bathla debacle – find Westfield fitting the bill Wednesday, 07 Oct 2026 09:44am Westfield has replaced collapsed property group Bathla as a Western Sydney Wanderers Co-major Partner under a two-year deal. Read more
Bullets get shirt-front boost as Verso Projects upgrade with confidence Wednesday, 07 Oct 2026 09:43am Verso Projects has signed a multi-year deal to become Brisbane Bullets’ Principal Partner. Read more
Diamonds to be decked out in ASICS apparel after Netball Australia upgrade Wednesday, 07 Oct 2026 09:42am ASICS will supply Australian Diamonds apparel in an extension to its 20-year Netball Australia sponsorship. Read more
North Melbourne, Red Hill Estate to blend again in two-year extension Wednesday, 07 Oct 2026 09:41am Red Hill Estate has extended its North Melbourne Football Club sponsorship after an initial year. Read more
Surf Lifesaving Australia, Bond Uni expand into joint research to aid the movement’s Olympic bid Tuesday, 06 Oct 2026 09:43am Bond University has expanded its partnership with Surf Life Saving Australia (SLSA). Read more
Perth Bears lifted by Zoo Fit foundation sponsorship Tuesday, 06 Oct 2026 09:42am Zoo Fit has signed a multi-year sponsorship with the Perth Bears ahead of the club’s NRL debut in 2027. Read more
AFL announces new three-year deal for Top End matches Monday, 13 Nov 2023 01:24pm The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons. Read more
Australia predicted to see sports sponsorship surge Friday, 28 Jul 2023 04:03pm Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina. Read more
FA releases report on the women’s game as World Cup proceeds Friday, 28 Jul 2023 03:54pm As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game. Read more
Perth Heat to pay players and staff in Bitcoin Thursday, 18 Nov 2021 03:05pm Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin. Read more
TLA extends partnership with global neuromarketing company Neuro-Insight Tuesday, 29 Jun 2021 03:01pm Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans. Read more
MyState Bank signs Tasmanian naming rights deal Wednesday, 09 Jun 2021 04:01pm MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed. Read more
National Storage renews Richmond deal and becomes Ironman event sponsor Thursday, 18 Mar 2021 05:13pm The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon. Read more
Hawthorn adopts new social media platform to leverage EFL partnership Tuesday, 25 Jun 2019 02:08pm The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign. Read more
Big NBA win for Canberra technology company Tuesday, 25 Jun 2019 02:06pm Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform. Read more
ICC opens tenders for men’s and women’s T20 World Cups Monday, 24 Jun 2019 03:23pm The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia. Read more
Carols by Candlelight in spotlight through Specsavers-backed seasonal campaign Friday, 02 Oct 2026 10:10am Specsavers will become the presenting partner of Vision Australia’s Carols by Candlelight which expands its existing commitment to the charity. Read more
Taronga Zoo to host Fisher-Price Little People Farm over school holidays Friday, 02 Oct 2026 10:09am Mattel will bring its Fisher-Price Little People Farm experience to Sydney for the first time in a school-holiday partnership with Taronga Zoo. Read more
Live Nation Australia, American Apparel wrap developing artists in career boosting benefits Tuesday, 29 Sep 2026 09:51am American Apparel has extended its sponsorship of Live Nation Australia’s developing-artist programs, venue network and the Spilt Milk festival. Read more
Music perks have potential to boost sponsor loyalty programs – Live Nation Thursday, 17 Sep 2026 09:42am Live Nation research has found 91% of Australian live music fans would join or switch loyalty programs to access concert-related benefits. Read more
Invictus Team Australia for Perth gets ongoing Austability backing Thursday, 17 Sep 2026 09:40am Austability has extended its support for Team Australia which initially covered the Invictus Germany Sports Festival in June. Read more
Live Nation ANZ signs DoorDash to deliver right note to music fans Friday, 04 Sep 2026 09:36am DoorDash will use a new three-year Live Nation Australia and New Zealand partnership to reach music audiences at festivals, concerts and smaller venues. Read more
Bulldogs join FSHD Squat Challenge at Accor Stadium tonight Thursday, 03 Sep 2026 09:41am The NRL’s Canterbury-Bankstown Bulldogs will give the FSHD Global Research Foundation a match night platform at this week’s home game against Brisbane Broncos. Read more
Cancer Council, TAL team up to target youth on skin cancer risk Wednesday, 02 Sep 2026 09:32am TAL has added skin cancer prevention to its Health for Life program through a Cancer Council partnership targeting younger Australians. Read more
Melbourne Symphony Orchestra anniversary to blossom LVLY deal Monday, 24 Aug 2026 09:03am The Melbourne Symphony Orchestra (MSO) has signed LVLY as florist partner for its 120th anniversary year. Read more
Government unveils detail of watered-down gambling reforms Friday, 21 Aug 2026 09:52am The federal government has announced its long-awaited gambling reforms in parliament. Read more
Bastion to service bp social channels in Australia, NZ Tuesday, 29 Sep 2026 09:51am Global servo giant bp has appointed Bastion to manage its social media across Australia and New Zealand. Read more
Queensland govt boasts $2.7 billion in economic benefits from events in its term Tuesday, 29 Sep 2026 09:50am Queensland’s government estimates that the 360 events it has secured or supported since taking office have generated $2.7 billion in economic benefits. Read more
Feds streamline sponsorship protection in readiness for 2032 Olympics Wednesday, 16 Sep 2026 09:34am The federal parliament has passed laws allowing the sports minister to extend anti-ambush marketing protections to future major sporting events without requiring separate amendments to primary legislation. Read more
Appeal refused: Lost sponsorship drives $2.84m Grand Prix concert damages Wednesday, 16 Sep 2026 09:33am The Victorian Court of Appeal has refused the Australian Grand Prix Corporation (APC) permission to challenge a $2.84 million damages award from the cancellation of a Robbie Williams concert in March 2020. Read more
Josie Brown takes lead role at Hockey Australia while Crouch exits to SEN Wednesday, 16 Sep 2026 09:31am Hockey Australia (HA) has appointed Josie Brown as CEO but will lose chief commercial & digital officer Blair Crouch to SEN Teams. Read more
M+C Saatchi shock – Aussie agency faces closure after buyout collapse Thursday, 10 Sep 2026 08:54am M+C Saatchi has abandoned a management buyout of its Australian and New Zealand advertising agency. Read more
AXS gains ground rapidly as Ticketek restructures Monday, 07 Sep 2026 09:34am AXS has rapidly established itself as a major force in Australian ticketing after taking prominent venue contracts from Ticketek. Read more
Four external advisers sought to make big commercial splash for Swimming Australia Tuesday, 01 Sep 2026 09:31am Swimming Australia is seeking up to four external commercial experts to advise its board and executive as it seeks new revenue streams. Read more
Gemba probe finds women’s sport delivers stronger sponsor consideration Friday, 28 Aug 2026 09:05am Women’s sport and entertainment can generate stronger brand consideration among engaged fans than those in men’s properties according to new Gemba research. Read more
Existing gambling deals are big test for rights holders in meeting new rules Tuesday, 25 Aug 2026 09:04am Sporting organisations are seeking clarity on whether options, rebranding and other changes to existing wagering sponsorships could cost them protection under Australia’s new gambling advertising laws. Read more
