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Pulling on heritage jerseys opens new fan engagement opportunities – Ellul

Thursday, 19 Mar 2026 09:07am

Clubs are using heritage and special edition jerseys to build stronger connections with fans, according to Ryan Ellul.

AFL, EnergyAustralia will charge move to stadium sustainability across the country

Thursday, 19 Mar 2026 09:06am

EnergyAustralia will parter the AFL for five years covering the men’s and women’s competitions as well as Marvel Stadium.

Mayfield Childcare sponsors Port Adelaide through matchday Kids Zone

Thursday, 19 Mar 2026 09:05am

The Port Adelaide Football Club has signed Mayfield Childcare as a Principal Partner covering its AFL and AFLW programs.

Sydney FC signs Sports Direct as it launches first Sydney outlet

Thursday, 19 Mar 2026 09:04am

Sports Direct has sponsored Sydney FC to the end of the current A-League season.

V Energy boosts AFL presence – Adelaide Crows sign on

Thursday, 19 Mar 2026 09:03am

The AFL’s Adelaide Crows have signed V Energy to a three-year sponsorship.

Clubs should rethink jersey design as sponsor integration comes under scrutiny – Sport Design Australia

Wednesday, 18 Mar 2026 09:37am

Clubs are under pressure to integrate sponsor logos more carefully into jersey designs as fans become more selective about the merchandise they buy, according to Ryan Ellul.

ShoeGrab sneakers get fans’ attention, leading to Bulldogs renewal

Wednesday, 18 Mar 2026 09:35am

The Canterbury-Bankstown Bulldogs have extended their ShoeGrab sponsorship for the current NRL season.

Brisbane Lions, Kerri Juice boost fan engagement at the Gabba

Wednesday, 18 Mar 2026 09:34am

Keri Juice sponsors the Brisbane Lions for the current AFL season with its branding appears on the team’s playing and training shorts.

Essendon in smart double – signs Ring and MOVA

Wednesday, 18 Mar 2026 09:33am

The AFL’s Essendon Football Club has signed smart home security specialist Ring for the current season.

Swans, and realestate.com.au make it a decade with extension

Wednesday, 18 Mar 2026 09:32am

The Sydney Swans have extended their realestate.com.au sponsorship to the end of the 2029 AFL and AFLW seasons.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Creativity to be projected on sails in Apple, Sydney Opera House collaboration

Friday, 13 Mar 2026 09:02am

Sydney Opera House (SOH) and Apple have launched a yearlong collaboration highlighting Australian creativity through technology-led experiences at the architectural landmark.

Budget Direct links three NRL club sponsorships, insuring unique narrative

Monday, 09 Mar 2026 09:28am

Budget Direct has launched what may be the first promotion of its kind in Australian sport, a charity competition that links three of the four NRL clubs it sponsors.

Ingenia Holiday Parks rebooks naming rights to Sydney Family Easter Show

Friday, 06 Mar 2026 08:54am

Ingenia Holiday Parks has renewed naming rights for three years to the Sydney Family Easter Show which is a school holiday event held at the Entertainment Quarter in Moore Park.

Emirates to take Sydney Symphony on board in renewed deal

Friday, 27 Feb 2026 09:44am

The Sydney Symphony Orchestra (SSO) has renewed its Emirates sponsorship to 2028.

SunRice tasks agency Faction to target multicultural market

Tuesday, 24 Feb 2026 09:14am

SunRice has launched a multicultural community marketing program using experiential agency Faction.

Europe continues sponsorship spree – 2025 market review

Tuesday, 17 Mar 2026 09:19am

European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.

Grand Pacific Entertainment & Advisory to support national rollout of the Anxiety Project

Thursday, 12 Mar 2026 09:07am

Grand Pacific Entertainment & Advisory advised on the launch of the Student Anxiety Summit and the subsequent national rollout of the Anxiety Project to Australian primary schools.

Netball World Cup selects Rifle to shoot for sponsorship goals

Monday, 09 Mar 2026 09:26am

The Netball World Cup Sydney 2027 local organising committee (LOC) has appointed agency Rifle to manage sponsorship sales for the tournament.

Pont3 appoints Yael Reed to take the lead for Sydney Marathon

Friday, 06 Mar 2026 08:55am

Pont3 has appointed Yael Reed as head of partnerships to take charge of Sydney Marathon sponsorships as well as its broader events portfolio.

Tradable Bits taps Morris to lead push for APAC growth

Monday, 02 Mar 2026 09:19am

Tradable Bits has appointed Mike Morris as GM APAC, to lead the fan engagement agency’s growth strategy.

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Sponsor	Type	Recipients
	Premier Partner
	Apparel Partner
	Apparel Partner
	Premier Partner
	Supply Partner
	Supply Partner
	Partner
	safety car and course cars






	Wine Partner
	Platinum Partner


	Pharmacy, Health and Beauty Partner
	Beer Partner
	Renewable Energy Partner

	Naming Rights

	International Airline Partner



	Premier Partner

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