Sponsorship saves the day for Cricket Australia after $20m loss from short test matches Friday, 30 Oct 2026 09:09am Cricket Australia (CA) lost $20 million when two Ashes Tests finished in two days but stronger-than-expected sponsorship backing helped offset the shortfall. Read more
Hungry Jack’s half-time show put McDonald’s in the frame Friday, 30 Oct 2026 09:08am A recent A-League broadcast highlighted one of the challenges of sports sponsorship as rival fast-food brands, Hungry Jack’s and McDonald’s appeared in the same television segment despite holding separate sponsorship rights. Read more
Youi’s Big Bash whopper deal covers both leagues, five clubs Friday, 30 Oct 2026 09:07am Youi has boosted its sports sponsorship portfolio with an agreement covering both Big Bash competitions and five of the eight clubs. Read more
adidas steps on NRL accelerator, adds Melbourne Storm in third club deal Friday, 30 Oct 2026 09:06am Melbourne Storm has signed adidas as its new apparel partner in multi-year deal from 2027. Read more
Warriors pull out the clubs, extending TAB hospitality partnership to golf Friday, 30 Oct 2026 09:05am The New Zealand Warriors and TAB will expand their corporate hospitality activities beyond the NRL season. Read more
South East Phoenix to wear TRADIE on shorts again as rival Step One renews NBL deal Friday, 30 Oct 2026 09:03am TRADIE has extended with South East Melbourne Phoenix to NBL28. Read more
Perth Scorchers back to the crease again to promote construction careers with BMD Friday, 30 Oct 2026 09:02am BMD has extended with the Perth Scorchers for two years. Read more
Industry Jobs Friday, 30 Oct 2026 09:01am Below are some job ads we found that might be of interest. Read more
CSP International gets agency work with WSL as GWM exits Thursday, 29 Oct 2026 09:04am World Surf League (WSL) has appointed CSP International to handle sponsorships in Australia, New Zealand and Asia-Pacific as it must replace long-term automotive partner GWM. Read more
Tasmania Devils tempt fan engagement with Tradable Bits as platform renews JackJumpers Thursday, 29 Oct 2026 09:03am Tradable Bits will partner debut AFL side the Tasmania Devils and has renewed with the state’s JackJumpers NBL club. Read more
