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Ambush marketing warning as Queensland prepares for Brisbane 2032

Monday, 14 Sep 2026 09:34am

The Queensland government is introducing measures to limit potential ambush marketing during Brisbane 2032.

Team Toby caps Sydney Marathon campaign with a million views

Monday, 14 Sep 2026 09:33am

Toby’s Estate claims to have generated a million organic views through its Sydney Marathon activation, besting the reach of its previous content by 1,343%.

WNBL joins NBL in Mortgage Choice sponsorship portfolio

Monday, 14 Sep 2026 09:32am

Mortgage Choice has expanded its NBL sponsorship to cover the WNBL for the 2026-27 seasons.

Sponsorship News Highlights - 13 September, 2026

Monday, 14 Sep 2026 09:31am

PNG Chiefs claim biggest NRL deal after signing Bank South Pacific

Friday, 11 Sep 2026 09:07am

The PNG Chiefs have signed Bank South Pacific (BSP) as Principal Foundation Partner up to the end of 2030 in what the club claims is the largest sponsorship agreement in NRL history.

Proposed restructure of LIV Golf puts Adelaide sponsorships under scrutiny

Friday, 11 Sep 2026 09:06am

LIV Golf’s bankruptcy filing has placed its Adelaide event agreement, South Australian government partnership and Australian broadcast arrangements under scrutiny six months before the tournament is scheduled to return.

Wanderers pull merch sales after Bathla collapse ends deal

Friday, 11 Sep 2026 09:05am

Western Sydney Wanderers have withdrawn 2026/27 jerseys and training apparel from sale after Bathla Group collapsed less than a year into a three-season Co-major Partner deal.

Adelaide 36ers build support with Sterling Homes renewal

Friday, 11 Sep 2026 09:04am

Sterling Homes has renewed with the Adelaide 36ers for NBL27.

Programmed extends Freo community ties through Purple Hands, Kimberly 9s deal

Friday, 11 Sep 2026 09:03am

Programmed has formalised a three-year relationship with Purple Hands Foundation through a new partnership supporting the Kimberley 9s Carnival.

Melbourne Mavericks celebrate renewal from first backer, Cobram Estate

Friday, 11 Sep 2026 09:02am

Cobram Estate has extended as Principal Partner to the Melbourne Mavericks.

More latest news

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

MyState Bank signs Tasmanian naming rights deal

Wednesday, 09 Jun 2021 04:01pm

MyState Bank has become the naming rights sponsor of the Derwent Entertainment Centre with the three-years deal to start once the venue’s redevelopment is completed.

National Storage renews Richmond deal and becomes Ironman event sponsor

Thursday, 18 Mar 2021 05:13pm

The return of live sport in 2021 has reinvigorated the sponsorship program of National Storage, resulting in a major expansion and the company’s first foray into professional triathlon.

Hawthorn adopts new social media platform to leverage EFL partnership

Tuesday, 25 Jun 2019 02:08pm

The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.

Big NBA win for Canberra technology company

Tuesday, 25 Jun 2019 02:06pm

Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.

ICC opens tenders for men’s and women’s T20 World Cups

Monday, 24 Jun 2019 03:23pm

The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.

Live Nation ANZ signs DoorDash to deliver right note to music fans

Friday, 04 Sep 2026 09:36am

DoorDash will use a new three-year Live Nation Australia and New Zealand partnership to reach music audiences at festivals, concerts and smaller venues.

Bulldogs join FSHD Squat Challenge at Accor Stadium tonight

Thursday, 03 Sep 2026 09:41am

The NRL’s Canterbury-Bankstown Bulldogs will give the FSHD Global Research Foundation a match night platform at this week’s home game against Brisbane Broncos.

Cancer Council, TAL team up to target youth on skin cancer risk

Wednesday, 02 Sep 2026 09:32am

TAL has added skin cancer prevention to its Health for Life program through a Cancer Council partnership targeting younger Australians.

Melbourne Symphony Orchestra anniversary to blossom LVLY deal

Monday, 24 Aug 2026 09:03am

The Melbourne Symphony Orchestra (MSO) has signed LVLY as florist partner for its 120th anniversary year.

Government unveils detail of watered-down gambling reforms

Friday, 21 Aug 2026 09:52am

The federal government has announced its long-awaited gambling reforms in parliament.

Rural Aid counts more farm recovery volunteers as Alliance joins patrons

Thursday, 20 Aug 2026 09:03am

Allianz Australia has committed to a three-year Rural Aid partnership.

Rural Aid programs get full tanks again in Ampol extension

Tuesday, 18 Aug 2026 09:02am

Ampol has extended its backing for Rural Aid for three years.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

RNA Showgrounds to benefit big as part of Brisbane Olympic budget

Monday, 10 Aug 2026 09:02am

The Queensland government has announced the $287.5 million redevelopment of Brisbane’s RNA Showgrounds.

Jamie Durie snapped up as first EZVIZ Australian brand ambassador

Wednesday, 05 Aug 2026 09:02am

EZVIZ has appointed Australian designer and host Jamie Durie as its first brand ambassador as it embarks on expansion in the local market.

M+C Saatchi shock – Aussie agency faces closure after buyout collapse

Thursday, 10 Sep 2026 08:54am

M+C Saatchi has abandoned a management buyout of its Australian and New Zealand advertising agency.

AXS gains ground rapidly as Ticketek restructures

Monday, 07 Sep 2026 09:34am

AXS has rapidly established itself as a major force in Australian ticketing after taking prominent venue contracts from Ticketek.

Four external advisers sought to make big commercial splash for Swimming Australia

Tuesday, 01 Sep 2026 09:31am

Swimming Australia is seeking up to four external commercial experts to advise its board and executive as it seeks new revenue streams.

Gemba probe finds women’s sport delivers stronger sponsor consideration

Friday, 28 Aug 2026 09:05am

Women’s sport and entertainment can generate stronger brand consideration among engaged fans than those in men’s properties according to new Gemba research.

Existing gambling deals are big test for rights holders in meeting new rules

Tuesday, 25 Aug 2026 09:04am

Sporting organisations are seeking clarity on whether options, rebranding and other changes to existing wagering sponsorships could cost them protection under Australia’s new gambling advertising laws.

Sponsorship holds firm at top tier of brand spending – but mid-level turns cautious

Friday, 21 Aug 2026 09:53am

Australia’s sponsorship market has softened over the past two months with brands taking longer to make decisions according to Ryan Sanderson.

Bastion combines BUNTIN US operations to offer more services

Friday, 21 Aug 2026 09:51am

Australian agency Bastion has merged its US business with Nashville’s BUNTIN.

MCG redevelopment options open for public consultation

Wednesday, 12 Aug 2026 09:04am

Victoria has opened public consultation on the business case to assess the redevelopment of the Melbourne Cricket Ground (MCG).

FARE report puts AFL, NRL alcohol and gambling sponsorship in the spotlight

Tuesday, 11 Aug 2026 09:04am

The Foundation for Alcohol Research and Education (FARE) has called for alcohol and gambling sponsorship to be phased out of the AFL and NRL.

Fossil fuel sponsorships under pressure again after NSW parliamentary probe

Thursday, 06 Aug 2026 09:04am

A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.

More industry/people related articles

Sponsor	Type	Recipients
	Major Partner





LVLY	Florist Partner
LSKD	Major Partner
	Naming Rights
	Apparel Partner
	Official Partner

Jims Group	Laundry Partner
	Platinum Partner - World Food Partner
	Major Partner
	Community Partner
Bank South Pacific (BSP)	Principal Foundation Partner	PNG Chiefs
	Official Partner
	Major Livery Sponsor
	Major Partner
	Official Partner
	Official Partner
	Major Partner
	Official Partner
	Major Partner
	Official Partner
	Major Partner
	Major Livery Sponsor
	Official Partner
	Official Partner

Recent sponsorship database changes

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