The NFL’s first regular-season game in the Asia-Pacific attracted 100,021 spectators to the MCG, but Gemba research shows the Los Angeles Rams still have an uphill struggle to convert Australian interest into loyal support.
Cricket Australia (CA) will use Komo Technologies’ audience engagement platform next season.
StudyAdelaide will return to Adelaide United’s front-of-shirt spot for the club’s AFC Champions League Two campaign.
Greenworks Australia has extended its Melbourne Stars BBL and WBBL sponsorship for two seasons.
The Queensland government is introducing measures to limit potential ambush marketing during Brisbane 2032.
Toby’s Estate claims to have generated a million organic views through its Sydney Marathon activation, besting the reach of its previous content by 1,343%.
Mortgage Choice has expanded its NBL sponsorship to cover the WNBL for the 2026-27 seasons.
The PNG Chiefs have signed Bank South Pacific (BSP) as Principal Foundation Partner up to the end of 2030 in what the club claims is the largest sponsorship agreement in NRL history.
LIV Golf’s bankruptcy filing has placed its Adelaide event agreement, South Australian government partnership and Australian broadcast arrangements under scrutiny six months before the tournament is scheduled to return.
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