NEW WOMEN'S SPORT TEAM ATTRACTING THE CORPORATE MARKET
In the same week that the men's National Basketball League (NBL) has added a new team license for the Gold Coast, the Women's National Basketball ...Read more
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CONNEX PARTNERSHIP TO HELP STEER COMMUTERS TO MUSEUM
Melbourne's privately owned suburban railway network operator Connex has signed a new partnership agreement with Heide Museum of Modern Art, a not-for-profit art museum that ...Read more
SCORECARD SERVICE EXPANDING IN US
In a noteworthy development from the US, specialist sponsorship researcher Nielsen Sports has extended its Sponsorship Scorecard product to cover the National Basketball Association (NBA) ...Read more
SECOND TIER COMPETITION DEALS CONTINUE STRONG RUN FOR BASKETBALL
In a positive for mid level sporting clubs, two teams in the South East Australian Basketball League (SEABL), which sits below the NBL, have finalised ...Read more
TYRE GROUP STICKS WITH TROTTERS FOR 2007
Harness Racing Victoria (HRV) has extended its major sponsorship deal with tyre manufacturer Hankook Tyres, which will again feature as the naming rights sponsor of ...Read more
EMIRATES MOVES INTO AUSTRALIAN CRICKET
Airline and major sport sponsor Emirates has become the latest corporate to move into Australian cricket ahead of the Ashes series with the company becoming ...Read more
STRATEGIC CONTENT AND ADVERTISING DEAL THE FUTURE FOR SPORT?
Growing internet player YouTube, Inc. has formed its first strategic partnership with a sporting organisation, finalising a content and advertising partnership with the US's National ...Read more
LONG TIME BETWEEN DRINKS BUT COUNTRY MUSIC AWARDS SECURE DEAL
The Country Music Association of Australia (CMAA) has finalised a new major sponsor entering the 35th year of the annual Country Music Awards of Australia, ...Read more
EXCLUSIVE CONTENT BEHIND ORANGE'S BIG STEP UP IN RUGBY
The major sponsor of the Australian Cricket Team, mobile communications company Orange, has taken a big step into the global rugby union scene, signing as ...Read more
SPONSORSHIP PLAYER TARGETS MUSIC ARTISTS
Music and entertainment marketing outfit Waterfront Entertainment Marketing (WEM) has launched a new division offering commercial representation for music artists. The new division, called Waterfront ...Read more
