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Signet links with Boomers for marquee fixtures

Warehouse supply firm Signet has signed on as a major partner of the Australian Boomers in a deal covering the national team’s World Cup campaign, the Olympics and the current series against the USA.

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Rising player power to usher in new sports marketing era: Falk

Sports marketing and management in Australia is evolving rapidly and endorsement deals for athletes will continue to grow exponentially over the next few years, according to David Falk, Michael Jordan’s long-term agent and the architect of the ‘Air Jordan’ concept.

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