The Melbourne Football Club says Polestar upgraded its AFLW sponsorship after the electric vehicle brand's positive first-season experience.
Rugby League has moved ahead of the AFL as Australia's strongest broadcast property following its record $5.3 billion media rights deal according to Colin Smith.
Youi will leverage its 2026 Rugby League World Cup campaign around fan identity and heritage according to head of marketing & communications Dave Annesley.
Australian sports should be cautious in bypassing broadcasters to sell live sport directly to fans even as streaming audiences grow according to sports media rights adviser Colin Smith.
Bank South Pacific's (BSP) decision to back the Rugby League World Cup has highlighted the code’s growing commercial strength in the region.
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