IP ISSUES THE TARGET OF NEW LEGAL SERVICE
In another important development coming out of the UK this week, image rights and IP specialist lawyers Couchman Harrington Associates (CHA) and photographic agency Empics ...Read more
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KELLOGG BACK IN THE DEEP END WITH IRON MEN AND WOMEN
Shaking off rumours from the last few years that the brand was looking to tone down its involvement in the sport, breakfast brand Kellogg's Nutri-Grain ...Read more
ING'S F1 PLAY CONFIRMED
In a key global sponsorship movement, Dutch financial services giant ING has confirmed a three-year title partnership deal with the Renault Formula One team, replacing ...Read more
MEGA IN GAME ADS DEAL FINALISED FOR SOCCER TITLE
Video gaming giant Konami and sportswear brand Reebok have announced what is described as the biggest ever in game advertising deal, with the new Pro ...Read more
COMMUNITY SUPPORT EMBODIED IN WESTPAC'S RENEWED HELICOPTER DEAL
As part of the brand's major new marketing campaign to push its environmental and community programs, featuring the tagline "Every generation should live better than ...Read more
MOTOROLA'S MELBOURNE CUP CUBISM PROMOTION
In a follow up to last week's report on mobile phone giant Motorola's sponsorship activities in 2006, Stephen Amiet, Motorola national marketing manager, Australian & ...Read more
CASINO PICKS UP MILLION DOLLAR NAMING RIGHTS
Adelaide's SKYCITY casino has signed as the naming rights sponsor of the Magic Millions Adelaide Sales & Racing Carnival for 2007. The casino has ...Read more
POLOCROSSE SECURES THEME PARK DEAL
Organisers of the 2007 Polocrosse World Cup have finalised a significant sponsorship arrangement with Warner Village Theme Park in a deal that will see the ...Read more
RARE SPARES ANNOUNCE 12 MONTH MARKETING BLITZ
Automotive after market parts supplier Rare Spares has announced more details of a major 12 month marketing campaign that includes a signage package at Sydney's ...Read more
CARAVAN BRAND EXPANDS SPONSORSHIP REACH
Camper trailer and caravan manufacturer Jayco has expanded its varied sponsorship interests in Australia by entering into a new deal with the Australian Jockeys' Association ...Read more
