KIWIS RAMPING UP AMBUSH MARKETING RULES
The New Zealand government is hoping to introduce new legislation that will provide greater protection from ambush marketing for sponsors of major sporting events. ...Read more
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MORE INSIGHTS INTO CRICKET MARKETING
Continuing last week's report on sports marketing company Octagon's Passion Drivers research on Australian cricket, Justin Ricketts has provided some further comments about the health ...Read more
EUROPEAN COMMISSION SUGGESTS ALCOHOL SPONSORSHIP BAN
A new European Commission backed report into the social, health and economic impact of the alcohol industry across Europe has called for a ban on ...Read more
LATE SEASON V8 OPPORTUNITY A GOOD TRIAL FOR NEW BRANDS
With former joint major sponsor, voice over the internet provider Broad IP, having recently stepped down from the arrangement, V8 Supercar outfit Ford Performance Racing ...Read more
TOUR DEAL HELPS GET AIRLINE ACROSS LINE FOR POLOCROSSE
The organisers of the 2007 Polocrosse World Cup have announced Qantas as the official airline of the event, scheduled for late April 2007 in Warwick ...Read more
WOMEN'S OPEN SECURES NEW BACKERS AND TV DEAL
Golf Australia has secured three important new deals for the MFS Women's Australian Open tournament, with the NSW Major Events Board and whitegoods brand Fisher ...Read more
MARITIME MUSEUM GAINS ENERGETIC NEW PARTNER
Energy generator and retailer TRUenergy has committed to a new sponsorship deal with the South Australian Maritime Museum in a three-year partnership that will provide ...Read more
TENNIS LAUNCHES 'SUPPORT-A-COURT' TARGETING SMALL BUSINESS
Tennis Australia has launched a new funding initiative aimed at encouraging local businesses across Australia to support tennis clubs by assisting with the maintenance and ...Read more
NEW INTERACTIVE TOOL FOR MOTORSPORT FANS
Newly-formed V8 Supercar team Optima Sport has launched a unique new blog feature on its website, www.optimasport.com.au, which will track the team's outlook and performance ...Read more
COCA COLA'S MUSIC PROGRAM WINNING ITS OWN SPONSORS
Beverage company Coca Cola has provided SSA with an insight into its Coca-Cola LIVE 06 music program, which has evolved to such a point that ...Read more
