A-LEAGUE'S NATIONAL REACH ATTRACTS TYRE BRAND
A decision to finish up its naming rights sponsorship of Soccer NSW's elite senior men's cup competition, the Continental Tyres Cup, has largely been based ...Read more
More latest news - page 1647
SAILING DEAL A ONE OFF FOR NOW SAYS WOTIF
Further to last week's report on the new sponsorship deal for the Cruising Yacht Club of Australia (CYCA) with online hotel booking company Wotif.com, a ...Read more
NETBALL'S NEW HOME AND AFL LINK
The major changes at Netball Australia continue with the organisation having just decided to relocate its headquarters from Sydney to Melbourne in a move largely ...Read more
TROTTER'S RAMP UP MARKETING ACTIVITY
The Harness Racing industry has revealed a couple noteworthy new marketing and sponsorship initiatives over the last week, including the recruitment of famed sports commentator ...Read more
CRICKET'S CHANGING SUPPORT BASE FROM A MARKETING PERSPECTIVE
Further to last month's SSA article on the UK's increasingly fragmented domestic cricket scene, SSA has spoken with Justin Ricketts from sports marketing group Octagon, ...Read more
NEW VODKA PLAYER TO RAMP UP MARKETING
Dutch-Vodka brand EFFEN Vodka has just launched in the local market through South Australia-based Hardy Wines and is expected to ramp up its marketing activity ...Read more
RABBITOHS HITTING SPONSORSHIP MARKET
With this week marking 100 days since the South Sydney Rabbitohs NRL club was handed over to an ownership group consisting of Russell Crowe and ...Read more
LADIES GOLF GAINS INCREASED BACKING IN NSW
The Australian Ladies Professional Golf (ALPG) organisation has announced that golf and turf utility vehicles company, Club Car/Ingersoll-Rand, will become naming rights sponsor of the ...Read more
UK SPORT PLAYER INVESTS IN LOCAL INTERNET GROUP
UK-based sport information business PA Sport has announced an investment in local sports internet and information company, Sportal Australia. Under the terms of the ...Read more
SPONSORSHIP CONSULTANCY FEES UNDER THE MICROSCOPE
Continuing our look at the recent ASMA national conference, the event featured an interesting Agency 'masterclass', which provided an opportunity for sponsorship agents to discuss ...Read more
