SUPER FUND SPONSORSHIP UNDER THE SPOTLIGHT
With super fund advertising one of the terms of reference of the ongoing Parliamentary Inquiry into the structure of the superannuation industry, the annual conference ...Read more
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AUSTRALIAN CORPORATES INVESTING MORE MARKETING BUDGET IN SPONSORSHIP
The inaugural 'Sponsorship Outlook' industry study, conducted by the Australasian Sponsorship Marketing Association (ASMA) and S-COMM Australia, has revealed a number of important findings, including ...Read more
MOVIE'S SUCCESS OFFERS TOP DOLLAR SPONSORSHIP VALUE
US sponsorship researcher Joyce Julius and Associates has provided a unique insight into the use of sponsorship in Will Farrell's NASCAR-themed comedy Talladega Nights: ...Read more
GLOBAL REPORTING INITIATIVE TO CREATE SPONSORSHIP CODES OF CONDUCT
The creators of the Global Reporting Initiative (GRI), dubbed the world's leading framework for organisations reporting on their economic, environmental, and social performance, have revealed ...Read more
SYDNEY FC LEVERAGING AUCTION DEAL WITH NEW PLAYER PACKAGE APPROACH
Fresh off the back of its major new sponsorship deal with expanding auction group Grays Online, the Sydney FC A-League club has just kicked off ...Read more
SEVENS RUGBY PACKAGES HITTING THE MARKET
The South Australian Rugby Union (SARU) will hit the local sponsorship market over the next few weeks with the main offerings, from naming rights down, ...Read more
SPORTSCOVER RELEASE 2006 SPONSORSHIP FUND
Sport insurance underwriter Sportscover has released details of its 2006 Sportscover Sponsorship Fund (SSF), with the company to again award twenty $1,000 grants to amateur ...Read more
WORLD CUP CRICKET SPONSORSHIP DISPUTE
Cricket Australia (CA) is in continuing talks with the International Cricket Committee (ICC) regarding the governing body's directive that Australia will not be able to ...Read more
NEW BEER JOINT VENTURE TO LAUNCH FOR SUMMER
It will be interesting to see the marketing, and potential sponsorship, strategy adopted by Coca Cola Amatil (CCA) and SAB Miller as the two companies ...Read more
FATHERS DAY 5 SECURING GOOD SUPPORT
Event management group Sporting Spectrum has secured some solid corporate support for its latest venture, a new Fathers Day event to be held in Sydney ...Read more
