TOYOTA'S AFL DEAL CONTINUES GRASSROOTS BACKING
The AFL has extended its sponsorship deal with Toyota for another two years, with the car manufacturer also arranging for an option of a three-year ...Read more
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SWEDISH WAGERING GROUP USING SPONSORSHIP TO PROMOTE NEW BET
In a unique new sponsorship deal promoting a product yet to be introduced into Australia, Harness Racing Victoria (HRV) and the Swedish Government-backed wagering operator ...Read more
POSTAL DEAL FOR BOOMERS
Australia Post has signed on to sponsor the Australian Basketball team, the Boomers, for the period leading up to the team's involvement in Beijing Olympics, ...Read more
BETFAIR WAITING AS PARTNERSHIPS AND SPONSORSHIPS LOOM
The new Australian operations of Betfair has progressed its marketing and sponsorship plans for the local market but is still awaiting various approvals before moving ...Read more
CANBERRA EXPERIENCE TO HELP KANGAROOS GOLD COAST CORPORATE PUSH
Although the recent decision by the Kangaroos AFL club to play three home games on the Gold Coast from 2007 will see it move into ...Read more
UMBRELLA CAMPAIGNS TO BE DISCUSSED AT CONFERENCE
The Australian Sponsorship Marketing Association (ASMA) Conference on the Gold Coast next month will feature Ergon Energy's sponsorship hospitality and events manager, Lenny Vance, providing ...Read more
TOP LEVEL DEALS HELPING POLOCROSSE SECURE SMALLER SPONSORS
Organisers of the 2007 Polocrosse World Cup in Queensland have recently secured Australian Equine Alliance, International Animal Health Products, Australian Stockman's Saddlery and Edwards Saddle ...Read more
LOTUS SERIES DEMISE FORCES PROTON TO RE-ASSESS
This week's announcement that niche national motorsport category the Lotus Trophy Series will not continue in 2006 may have a positive spin for the wider ...Read more
MORE GLOBAL SPONSORSHIP TRENDS IDENTIFIED
In a follow up to last week's report from sponsorship researcher on S-COMM Australia on its annual research trip to examine global sponsorship trends, Lynne ...Read more
