VODAFONE CONTINUES TV PLAY UNDER EXTENDED POWER SPONSORSHIP
Vodafone Australia has recommitted as joint major sponsor of the Port Adelaide AFL Club for a further three years, extending the mobile phone company's partnership ...Read more
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CHILDCARE GROUP EXTENDS NBL CLUB DEAL WITH KIDS IN MIND
Just a week after finalising an extended deal with long term major sponsor Integral Energy, the West Sydney Razorbacks NBL club has confirmed that ABC ...Read more
GLOBAL TRENDS ALL POSITIVE FOR SPONSORSHIP SAYS RESEARCHER
Lynne Anderson, managing director of sponsorship researcher S-COMM Australia, has provided an insight into the group's annual industry research trip to the US and Europe ...Read more
WITH THE CUP GONE, RIGHTS ISSUES TO GET THE ONCE OVER
As the football World Cup comes to a close this week, it's worth mentioning the European Sponsorship Association's (ESA) recent comments about sponsorship at the ...Read more
MITCHELL ADDS SPARK TO ITS GROUP
In a deal with wider implications for the local sponsorship industry, Australia's largest independently-owned media company, Mitchell Group, has entered into an agreement to acquire ...Read more
FESTIVAL RAMPING UP SEARCH AS CRICKET SEASON GETS INTO SWING
As the number of new cricket-related sponsorship opportunities on the local market continues to expand in the lead up to this summer's Ashes series, the ...Read more
AUSTRALIA CAUGHT UP IN FOOTBALL PASSION
The results of a number of studies into the motivations behind soccer, or football, supporters over the past year have been released by sports marketing ...Read more
NEW MARKETING FOCUS ATTRACTING CORPORATES FOR MELBOURNE SHOW
A new marketing strategy centred on the $108 million rejuvenation of the showground area is paying dividends for organisers of this year's Royal Melbourne Show, ...Read more
SPONSORSHIP A KEY TO NEW NRL AGREEMENT
The National Rugby League's new Collective Bargaining Agreement opens up more individual player sponsorship opportunities in the sport, with the deal including increases in third ...Read more
INNOVATIVE MOVIE DEAL FOR MOTORSPORT TEAM
The Britek Motorsport V8 Supercar team has secured an innovative new sponsorship partner for a portion of the current season with the Sony Pictures Releasing ...Read more
