NSW RUGBY CONTINUES PLANNING FOR NEW COMPETITION
The NSW Rugby Union has provided encouraging feedback this week on its ongoing planning for the new national rugby competition, following a landmark meeting with ...Read more
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BOURBON BRAND CROSSING LOCAL SPORT AND MUSIC SPONSORSHIPS
Bourbon brand Jack Daniel's Tennessee Whiskey has launched an interesting new leveraging program in Australia involving two of its marquee sponsorships. The initiative will ...Read more
NEW TECHNICAL DEAL FOR FPR
V8 Supercars outfit Ford Performance Racing (FPR) has secured a new technical support partnership with European hydraulic equipment manufacturer Larzep. As part of the ...Read more
RESPONSIBLE GAMBLING TARGETED IN NEW MULTI-FACETED PARTNERSHIP
A new campaign involving a number of gambling-related companies and groups, as well as two AFL clubs, has been launched in Victoria in a move ...Read more
MARDI GRAS REVEALS SPONSORSHIP FIGURES WITH CONSULTANT SEARCH TO BEGIN
New Mardi Gras (NMG), the owner of Sydney's Gay & Lesbian Mardi Gras, has provided a comprehensive insight into the event's sponsorship portfolio and activities ...Read more
ANOTHER WOMEN'S GOLF EVENT ANNOUNCED WITH JOINT SPONSORSHIP
Women's Golf NSW (WGNSW) has announced the first ever LG / Bing Lee Women's New South Wales Open will be held later this year at ...Read more
SUCCESSFUL HEALTH FUND ARTS INITIATIVE SET TO EXPAND
A new arts partnership between the Queensland Orchestra and private health insurer MBF will be strengthened in future years following a successful first few months, ...Read more
MORE LICENSES MEAN MORE SPONSORS FOR WORLD SURFING
The Association of Surfing Professionals (ASP) has launched a new drive to attract more sponsorship backing for the sport, targeting corporates in particular in a ...Read more
EXPERIENTIAL MARKETING STUDY REVEALS INSIGHTS
US-based marketing specialist Jack Morton Worldwide has revealed the latest results of proprietary research it undertakes to gauge consumer response and receptiveness to experiential marketing. ...Read more
A LOOK AT CARSGUIDE'S SPONSORSHIP
News Limited's online motoring title carsguide.com.au has provided SSA with an insight into the brand's sponsorship strategy and portfolio, which includes deals with the Bathurst ...Read more
